From helping to assess the value of new medical treatments to evaluating the
factors that affect our opinions and behaviors, analysts today are finding
myriad uses for categorical data methods. In this book we introduce these
methods and the theory behind them.
Statistical methods for categorical responses were late in gaining the level
of sophistication achieved early in the twentieth century by methods for
continuous responses. Despite influential work around 1900 by the British
statistician Karl Pearson, relatively little development of models for categorical
responses occurred until the 1960s. In this book we describe the early
fundamental work that still has importance today but place primary emphasis
on more recent modeling approaches. Before outlining
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