H.264/AVC is the current video standardization project of the ITU-T Video Coding Experts Group (VCEG) and the ISO/IEC Moving Picture Experts Group (MPEG). The main goals of this standardization effort are to develop a simple and straightforward video coding design, with enhanced compression performance, and to provide a 鈥渘etwork-friendly鈥?video representation which addresses 鈥渃onversational鈥?(video telephony) and 鈥渘on-conversational鈥?(storage, broadcast or streaming) applications.
