📄 rfc2972.txt
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may create binding that are relevant for the type of service that they offer. It is useful to distinguish between "private" and "public" namespaces. A namespace is private if owned by an authority that controls the right to assign the names. A namespace is private even if the right to assign those names is held by a neutral party. A namespace is public when not controlled by any single authority or resolution provider. Assignment of the names is distributed. However, it is reasonable to expect that people who assign names will tend to pick names that have a minimum of collisions. For some of these namespaces, there will even be mechanisms to discourage duplicate assignment, but all of them are inherently ambiguous. Public namespaces are not controlled. Examples of public namespaces are: - Titles of books, movies, songs, poems, short stories, plays, or compilations - Place names - Street names - People's namesPopp, et al. Informational [Page 6]RFC 2972 Context & Goals for Common Name Resolution October 2000 Because these namespaces are unbounded and open to any types of name assignment, they will have scalability problems. To support these namespaces, CNRP must provide at least one standard mechanism to filter a large list of related results. A filtering mechanism must allow the user to narrow the search further down to a smaller result set, because the common name alone may not be enough. One possible search filter is related to the notion of categories. Because categories create a structure to organize named resources, large resolution services are likely to support some sort of categorization system (whether flat or hierarchical). Although categories constitute an efficient search filter, defining standard vocabularies for common name categories is beyond the scope of the protocol design. The protocol design for CNRP should not require a standardized taxonomy for categories in order to be effective. For example, CNRP resolution could use free-form keywords; the end-user would use these keywords as part of the query. Each service would then be responsible for mapping the keywords to zero, one or many categories in their own classification. The keywords would remain classification independent and different services could use different categorization schemes without compromising interoperability. It would then be up to the service to provide its own mapping. For example, let us assume that one namespace is resolving names under the category: "Hobby & Interests > collecting > antique > books". Assume that a second namespace has decided to organize the names of similar resources under the classification: "Arts > Humanities > Literature > History of Books and Printing > antiques". Although the two taxonomies are different, a CNRP query specifying category_keywords = "antique books" would allow each service to identify the appropriate category. This mechanism may ensure that the two result lists are small and coherent enough to be merged into one unique result set. It is important to note that this approach would work whether the classification is hierarchical or not. Although this suggestion has merit, it is fair to say that it remains unproven. In particular, it is unclear that the category_keywords property would guarantee full interoperability across resolution services. In any case, free form keywords for specifying categories is just one of several possible ways of limiting the scope of a query. Although the specific mechanisms are not agreed upon a this time, CNRP will provide at least one standard mechanism for limiting scope.6. Distributors/integrators of common name resolution services We anticipate two main categories of distributors for common namespaces. The first category is made of the Web portals such as search engines (Yahoo, MSN, Lycos, Infoseek, AltaVista, ...). APopp, et al. Informational [Page 7]RFC 2972 Context & Goals for Common Name Resolution October 2000 common name resolution service will typically address only one very specialized aspect of search (company names or book titles or people names, ..). This type of focused lookup service is a useful complement to generic search. Hence, portals are likely to integrate several types of common name services. CNRP solves the difficult problem of integrating multiple external independent services within one Web site. Today, the lack of standardization in performance requirements and query interface leads to loose integration (co- branded pages hosted on virtual domains) or maintenance problems (periodical data dumps). CNRP is aimed at solving some of these issues. CNRP facilitates the deployment of embedded services by creating a common interface to all common name services. The second category of distributors is made of the Web browser companies. Netscape's smart browsing (http://home.netscape.com/communicator/v4.5/index.html#smart) and Microsoft's IE5 auto-search features (http://www.microsoft.com/windows/Ie/Features/AutoSearch/default.asp) demonstrate that the two dominant Web browser companies understand the value of navigation and search from the command line of the browser. It is very clear how this command line could be used as the main user interface to common name resolution services through CNRP. In many ways, it is actually the most natural user interface to resolve a common name. For this strategic component of the browser's user interface to remain truly open to all common name resolution services, it is key that there exists a standard resolution protocol (and a service discovery mechanism). CNRP will give users access to the largest selection of services and providers and the ability to select a specific resolution service over another. To preserve the user from proprietary implementations, the existence of CNRP is a prerequisite.7. Example of cost recovery models for maintenance of namespaces The following discussion of possible business models for common name namespaces is intended to prove that they are commercially viable, hence that CNRP will be used in the market place. This section presents 5 different cost recovery models. a. Licensing the lookup service In such model, the owner of the database owner licenses the data and the resolution service to a portal. This is a proven model. For example, Looksmart (a directory service) recently licensed all their data to MSN. Another possibility is to sell access to the service directly to the user. For some vertical type of commonPopp, et al. Informational [Page 8]RFC 2972 Context & Goals for Common Name Resolution October 2000 names service (e.g. patent search), it is also conceivable that a specific type of users (e.g., lawyers) would be willing to pay for accessing a precise resolution service. b. Sharing revenue generated by banner advertising In this model, the database owner licenses his infrastructure (data and resolution service) to a portal. Prepaid banner ads are placed on the result pages. The revenue is shared between the resolution service provider and the portal that hosts the pages. c. Selling the names (charge the customer a fee for subscribing a name) This is a proven business model as well (NSI, GOTO, RealNames, Netword, for of the name has a large user reach (search engines sell keywords for instance). d. Value added service Another model is to build a common name as a free added value service in order to make a core service more compelling to users. For example, Amazon.com could create a common name namespace of book titles and make it freely available to its users. Amazon.com would not make any money from the resolution service per se. However, it would indirectly since the service would help the users find hence buy more books from Amazon.com. e. "Some-strings-attached" free names A namespace may give users a name for free in exchange for something else (capturing the user's profile that can be sold to merchants, capturing the user's email address in order to send advertising emails, etc.).8. Security and Intellectual Property Rights Considerations This document describes the goals of a system for multi-valued Internet identifiers. This document does not discuss resolution; thus questions of secure or authenticated resolution mechanisms are out of scope. It does not address means of validating the integrity or authenticating the source or provenance of Common Names. Issues regarding intellectual property rights associated with objects identified by the various Common Names are also beyond the scope of this document, as are questions about rights to the databases that might be used to construct resolvers.Popp, et al. Informational [Page 9]RFC 2972 Context & Goals for Common Name Resolution October 20009. Authors' Addresses Larry Masinter AT&T Labs 75 Willow Road Menlo Park, CA 94025 Phone: +1 650 463 7059 EMail: LMM@acm.org http://larry.masinter.net Michael Mealling Network Solutions 505 Huntmar Park Drive Herndon, VA 22070 Phone: (770) 935-5492 Fax: (703) 742-9552 EMail: michaelm@netsol.com Nicolas Popp RealNames Corporation 2 Circle Star Way San Carlos, CA 94070-1350 Phone: 1-650-298-5549 EMail: nico@realnames.com Karen Sollins MIT Laboratory for Computer Science 545 Technology Sq. Cambridge, MA 02139 Phone: +1 617 253 6006 EMail: sollins@lcs.mit.eduPopp, et al. Informational [Page 10]RFC 2972 Context & Goals for Common Name Resolution October 200010. Full Copyright Statement Copyright (C) The Internet Society (2000). All Rights Reserved. This document and translations of it may be copied and furnished to others, and derivative works that comment on or otherwise explain it or assist in its implementation may be prepared, copied, published and distributed, in whole or in part, without restriction of any kind, provided that the above copyright notice and this paragraph are included on all such copies and derivative works. However, this document itself may not be modified in any way, such as by removing the copyright notice or references to the Internet Society or other Internet organizations, except as needed for the purpose of developing Internet standards in which case the procedures for copyrights defined in the Internet Standards process must be followed, or as required to translate it into languages other than English. The limited permissions granted above are perpetual and will not be revoked by the Internet Society or its successors or assigns. This document and the information contained herein is provided on an "AS IS" basis and THE INTERNET SOCIETY AND THE INTERNET ENGINEERING TASK FORCE DISCLAIMS ALL WARRANTIES, EXPRESS OR IMPLIED, INCLUDING BUT NOT LIMITED TO ANY WARRANTY THAT THE USE OF THE INFORMATION HEREIN WILL NOT INFRINGE ANY RIGHTS OR ANY IMPLIED WARRANTIES OF MERCHANTABILITY OR FITNESS FOR A PARTICULAR PURPOSE.Acknowledgement Funding for the RFC Editor function is currently provided by the Internet Society.Popp, et al. Informational [Page 11]
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