📄 junk mail- how did they all get my address.txt
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should be directed to the PRC at:
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Privacy Rights
Clearinghouse
Fact Sheet #4
Junk Mail: How Did They All Get My Address?
While
your mother may have told you that a person's mail is
private, in this day of
computerized mailing lists, your name and
address certainly aren't. Chances are,
your mailbox is
overflowing with catalogs, sale notices, prize offers and other
"
deals" which you never requested and may not want.
If you do not want others to have
access to your name, address
and buying habits, or if you are tired of throwing away
unwanted
mail, there are several steps you can take to get off mailing
lists. You must
be persistent, and you won't get rid of it all.
But you can substantially reduce the
amount of junk mail you
receive.
How did I get on these lists in the first place?
How can I get
off?
Every time you provide your name and address to receive a product
or
service, there's a good chance you are being added to one or
more mailing lists. When
you buy a car, have a baby, make a
purchase from a catalog, give money to a charity
or fill out a
product registration card, your name is likely to be entered into
a
computer data base.
Public records. When you make virtually any major
lifestyle
change, a government agency records the event. Many such files
are open to
the public, including: birth certificates, marriage
licenses, home sales records, and the
Post Office's change of
address form. Public records are one way companies selling baby
items, for example, can mail advertisements to new parents just
days after the birth of
a child.
Mail-reduction tips. You usually cannot have government
records about
you kept confidential. Therefore, contact companies
individually when they put you on a
mailing list compiled from
public records. For example, if you buy a house and receive
home
improve-ment and insurance solicitations you do not want, you can
do three things:
(1) Write to the company and ask to be taken off
its mailing list. (2) Envelopes with
"Address Correction
Requested" or "Return Postage Guaranteed" can be
returned
unopened by writing "Refused--Return to Sender" on the envelope.
The company will
have to pay the return postage. (3) If there is
a postage-paid return envelope, put all
of the information in the
return envelope with a note that you wish to have your
name
removed from the mailing list.
The Post Office makes its change of address file
available to
major mailing list companies. To avoid receiving solicitations
aimed at
"new movers," contact friends, family and companies with
whom you do business directly
and do not fill out the Post
Office's change of address form.
Mail order, credit cards
and magazines. If you are on the mailing
list of one mail order company, you are likely
to be on the list
of several. Most mail order firms "rent" their mailing list to
other
businesses. Many credit card companies also rent their
mailing lists, as do magazines.
Therefore, if you subscribe to a
cooking magazine, you may find yourself receiving
mail order
catalogs for kitchen supplies and food specialties.
Mail-reduction
tips. Write to the Direct Marketing
Association's (DMA) Mail Preference Service,
P.O. Box 9008,
Farmingdale, NY 11735. Tell the DMA you do not want to
receive
catalogs and other promotional material through the mail. They
will put you
into the "delete" file which is sent to the DMA's
member organizations four times a year.
Companies that do not participate in the Direct Marketing
Association program
must be contacted directly. Notify the
company's customer service department and
request that your name
and address not be provided to other companies. Be sure
to
contact magazines to which you subscribe as well as charities,
nonprofit
organizations and community groups to which you have
either donated money or joined.
Many credit card companies will delete your name from the lists
they rent and sometimes
even from the list they use to send their
own promotional materials to their customer
s. (They will,
however, continue to send you your bill.) Write to the customer
service
department and request your name be removed from the
lists they rent to others and from
their "in-house" mailing list.
Credit bureaus. Companies with whom you do business
provide
information to credit bureaus on how much you owe, how promptly
you pay your
bills and the types of purchases you make. While
many credit bureaus rent lists, they
do not disclose specific
information such as what you owe or to whom. Rather, they
compile
lists based on consumer characteristics. An example would be a
list of people
who have an income of over $30,000 a year, use
credit cards and pay their bills on
time. If you fall into a
category such as this, you may receive "pre-approved" credit
card
offers in the mail.
Mail-reduction tips. The three major credit reporting
firms
are: Equifax, Trans Union and TRW. Write to each and ask to be
removed from
their marketing mailing lists.
o Equifax Options, Equifax Marketing Decision
Systems,
Inc., P.O. Box 740123, Atlanta, GA 30374-0123.
o Trans Union -
555 West Adams St., 8th Floor, Chicago,
IL 60661.
o TRW, Target
Marketing Services Division, Attn: Mail
Preference Service,
901 N.
International Parkway, Suite 191, Richardson, TX
75081.
Registration cards. Be
aware that warranty or "product
registration" cards have less to do with warranties
than they do
with mailing lists. These cards may ask you what hobbies you
have,
how many people are in your household and your household
income--information the
company obviously does not require to
guarantee the product.
Such registration cards
are generally not mailed to the company
that manufactured the product, but to a post
office box of the
National Demographics and Lifestyles Company in Denver, Colorado.
This
company compiles buyer profiles and sells the information to
other companies for marketing
purposes.
Mail-reduction tips. When you buy a product, don't fill out
the product
registration card. In most cases your receipt ensures
that you are covered by the warranty
if the product is defective.
If you decide to send the registration card, include only
minimal
information--name, address, date of purchase and product serial
number.
(For some products you may want the company to have a
record of your purchase in case
there is a safety recall.)
Also, write to National Demographics and Lifestyles and ask
them
to delete you from their mailing lists: National Demographics and
Lifestyles,
List Order Department, 1621 18th Street, Suite 300
Denver, Colorado 80202.
Price
scanners. A new way of compiling mailing lists and buyer
profiles is through price
scanners. Scanners help businesses keep
track of their inventory and speed service at
the check-out
counter. They can also be used to link your name to your
purchases
, especially if you are using the store's "buyers club"
card.
When this card is "swiped"
through the card reader at the check-
out stand, your name and address, stored in the
card's magnetic
strip, are matched against a record of the scanned items.
Stores
generally offer product discounts as an incentive to use the
card.
The store
may use this information to mail coupons and other
special offers to you and share
the information with product
manufacturers. So, for example, if you buy one type of
soda at
the grocery store you might receive coupons from a rival soft
drink company
to induce you to switch brands.
Mail-reduction tips. If you do not want information
compiled
about your personal buying habits through the use of price
scanners, don't
participate in the store's "buyers club." You may
also want to pay cash at businesses
which use scanners, since
technology may allow the company to store your name and
address
if you pay by check or credit card.
Phone books. If you are listed in the
White Pages of the
telephone book, your name, address and phone number are, for
all
practical purposes, public record. Mailing list companies collect
this information
and sell it to mail order companies and
marketing firms. In addition to the
White Pages, the phone
company and other companies compile directories organized
by
address and phone number rather than by name. If you are listed
in the White Pages,
you are also in one or more of these "street
address directories."
Mail-reduction
tips. If you are concerned about keeping your
name and address private, consider having an
unlisted number. Or
request that the local phone company publish just your name
and
phone number and omit your address. In addition, ask the phone
company to
remove your listing from its "street address
directory." Also, write to the
major directory companies and
request that your listing be removed:
o Haines
& Co., Criss-Cross Directory, 2382 East Walnut
Ave., Fullerton,
CA 92631.
o R. L. Polk & Co., List Compilation & Development, 6400
Monroe Blvd., Taylor, MI 48180-1814.
o Rueben H. Donnelley Corp., 287 Bowman Ave
., Purchase,
NY 10577.
Mailing list companies. There are a number of companies
which
purchase and collect information from government records,
telephone books,
association membership rosters and other
sources. They compile mailing lists and sel
l them for marketing
purposes.
Mail-reduction tips. To be removed from the lists
of the
major companies that sell mailing lists, write to these firms:
o R.L.
Polk & Company, List Compilation & Development,
6400 Monroe Blvd., Taylor,
MI 48180-1814.
o Donnelley Marketing, Inc., Data Base Operations, 1235
"N" Ave., Nevada, IA 50201-1419.
o Metromail Corp., List Maintenance, 901
West Bond,
Lincoln, NE 68521.
o Database America, Comp. Dept., 100
Paragon Dr.,
Montvale, NJ 07645-0419.
o Dunn & Bradstreet, Customer
Svc., 899 Eaton Ave.,
Bethleham, PA 18025.
What if I only want to stop part
of my junk mail?
Junk mail is only junk when you don't want to receive it. You may
want
to be on some mailing lists.
If you want to receive some of this mail, do not contact
the
Direct Marketing Association and ask to be taken off all mailing
lists. Rather,
notify companies individually and tell them you
want your name removed from their lists.
Also, tell the companies
you do business with to keep your name and address private.
A
growing number of businesses which rent their mailing lists are
including statements
in their catalogs to let you know you have
this option.
For more information
Join the
Stop Junk Mail Association. The SJMA provides a mailing
list name deletion service for
its members and lobbies on behalf
of postal privacy rights. For more information on SJMA
services,
write to: 3020 Bridgeway #150, Sausalito, CA 94965. (800) 827-
5549.
Order
the informative 16-page booklet "Stop Junk Mail Forever" by
sending $2.00 to Good Advice
Press, P.O. Box 78, Elizaville, NY
12523.
The Direct Marketing Association has free
brochures on direct
marketing practices. Contact the DMA at 11 West 42nd St.,
New
York, NY 10036-8096.
For more information on junk mail and other
privacy-related
issues, contact the Privacy Rights Clearinghouse hotline
at
1-800-773-7748.
NOTE: The Privacy Rights Clearinghouse does not rent,
sell or trade its mailing list with any other
organization or company.
Your name and address are kept
completely confidential.
......November 1992
......
Revised Feb. 1993
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