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This complete matlab for neural network

发信人: ccipt (北方的狼), 信区: DataMining
标  题: New web usage mining book 
发信站: 南京大学小百合站 (Fri Aug 24 15:39:18 2001)

title:Data Mining Your Website 
author:y Jesus Mena 
Published by Butterworth-Heinemann (July 1999)
ISBN: 1555582222   Number of pages: 368   
price:$42.95

For fledgling e-retailers who want to know how to mine information from Intern
et "cookies" and customers' zip codes, the CEO of a webmining consulting firm 
demystifies the utility tools, techniques, technologies, and data... 
for more please goto 
http://www.amazon.com/exec/obidos/ASIN/1555582222/webminingcl/104-0552989-7947
904
***i can't get it,it is a pity.
Book Description 
* The first book to apply data mining specifically to e-commerce 
* Learn effective methods for gathering, managing, and mining Web customer inf
ormation
* Use data mining to profile customers and create personalized e-commerce prog
rams
* Understand the 10 Steps to Mining Your Web Data 
This exciting book will help companies create, capture, enhance, and analyze o
ne of their most valuable new sources of marketing information, usage and tran
sactional data from a website. A company's website is a primary point of conta
ct with its customers and a medium in which visitor's actions are messages abo
ut who they are and what they want. 

Synopsis 
Web developers and sales people can get a jump on the next generation of Web m
arketing with this guide to data mining that shows how to examine large pools 
of customer data and identify patterns so they can design Web sites that bette
r target potential customers. 

From the Publisher 
Data Mining Your Website will teach you the tools, techniques, and technologie
s you'll need to profile current and potential customers and predict on-line i
nterests and behavior. You'll learn how to extract from the huge pools of info
rmation your website generates, insights into on-line buying patterns, and how
 to apply this knowledge to design a website that better attracts, engages, an
d retains on-line customers. Data Mining Your Website explains how data mining
 is a foundation for the new field of web-based, interactive retailing, market
ing, and advertising. This innovative book will help web developers and market
ers, webmasters, and data management professionals harness powerful new tools 
and processes. 

About the Author 
Jesus Mena is the CEO of WebMiner, an e-mining consulting company. He has work
ed with data mining and artificial intelligence technologies for over ten year
s and has mined banking, catalog, financial, government, retailing, telecom, a
nd Web databases. 

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FAMILY=(F)ATHER (A)ND (M)OTHER, (I) (L)OVE (Y)OU!

※ 来源:．南京大学小百合站 http://bbs.nju.edu.cn [FROM: 202.100.5.132]