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<TITLE>GPMega - Industry Section - Targeting Your Genre Audience</TITLE>
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This Article Is Taken From <A HREF="http://www.perplexed.com/GPMega/">The Game Programming MegaSite</A>, A Definitive Resource For Game Developers!
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<H3 ALIGN=CENTER><font color="#FFF700">T</font><font color="#FFEF00">a</font><font color="#FFE700">r</font><font color="#FFDF00">g</font><font color="#FFD700">e</font><font color="#FFCF00">t</font><font color="#FFC700">i</font><font color="#FFBF00">n</font><font color="#FFB700">g</font><font color="#FFAF00"> </font><font color="#FFA700">Y</font><font color="#FF9F00">o</font><font color="#FF9700">u</font><font color="#FF8F00">r</font><font color="#FF8700"> </font><font color="#FF7F00">G</font><font color="#FF7700">e</font><font color="#FF6F00">n</font><font color="#FF6700">r</font><font color="#FF5F00">e</font><font color="#FF5700"> </font><font color="#FF4F00">A</font><font color="#FF4700">u</font><font color="#FF3F00">d</font><font color="#FF3700">i</font><font color="#FF2F00">e</font><font color="#FF2700">n</font><font color="#FF1F00">c</font><font color="#FF1700">e</font><br><FONT SIZE=-2>By: <A HREF="mailto:ghowland@lupinegames.com">Geoff Howland</a></FONT></H3>
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<P>One of the main purposes in creating commercial computer games is to sell them to computer games players. Whether the goal is to make money, entertain, make a statement or bring people together you need customers to make these goals come true.
<P>Targeting your audience is more important than merely a marketing ploy to attract people to your product after it has been developed; it also needs to be part of the game design. In order to really grab and hold the players attention you have to custom build it to their likes, as much as possible. This requires knowing who you want to make the game for at the beginning of the design phase and building off that knowledge to tailor to that group of people.
<H3><FONT COLOR=YELLOW><I>Audience Types</I></FONT></H3>
<P>Audiences can be defined in many ways. Age, gender, race and geographical location all come in to play for standard marketing tests and surveys. However, I am going to focus on something that I feel is a much more fundamental to game players, the game genre.
<P>Games work with everyone on a very basic and primary level. They are a form of silent communication that work with every type of person and are almost completely boundless in terms of crossing over international and language boundaries. Two people who come from totally different cultures and speak totally different languages can sit down and play a game of chess. They can react with and to each other in a way as if they had known each other all their lives in the context of the game.
<P>To understand what the audience wants you need to further understand what kind of game they are trying to buy.
<H3><FONT COLOR=YELLOW><I>Genres</I></FONT></H3>
<P>Game players understand what types of games they like by knowing what genre of game they most enjoy. Understanding what type of game they are after is crucial to understanding what they want. To understand the elements of play the player desires we will dissect the different genres that they buy and isolate what properties they enjoy.
<P>For this article, I am going to discuss genres in the popular terminology. For more information and background on genres you may want to read my article on them entitled, <I>Cooking with Genres</I>. I am only going over four of the most popular genres as they are the ones I feel need the most explanation.
<P><I>Action</I>
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