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<HTML> <HEAD> <!--SCRIPT LANGUAGE="JavaScript" SRC="http://a1835.g.akamai.net/f/1835/276/3h/www.netlibrary.com/include/js/dictionary_library.js"></SCRIPT> <SCRIPT LANGUAGE="JavaScript"> if (!opener){document.onkeyup=parent.turnBookPage;} </SCRIPT!--> <META HTTP-EQUIV="Cache-Control" CONTENT="no-cache"> <META HTTP-EQUIV="Pragma" CONTENT="no-cache"> <META HTTP-EQUIV="Expires" CONTENT="-1"><META http-equiv="Content-Type" content="text/html; charset=windows-1252"><SCRIPT>var PrevPage="Page_321";var NextPage="Page_323";var CurPage="Page_322";var PageOrder="329";</SCRIPT> <TITLE>Document</TITLE> </HEAD> <BODY BGCOLOR="#FFFFFF"><CENTER><TABLE BORDER=0 WIDTH=100% CELLPADDING=0><TR><TD ALIGN=CENTER> <TABLE BORDER=0 CELLPADDING=2 CELLSPACING=0 WIDTH=100%> <TR> <TD ALIGN=LEFT><A HREF='Page_321.html'>Previous</A></TD> <TD ALIGN=RIGHT><A HREF='Page_323.html'>Next</A></TD> </TR> </TABLE></TD></TR><TR><TD ALIGN=LEFT><P><A NAME='JUMPDEST_Page_322'/><A NAME='{AA0}'/><TABLE BORDER=0 CELLSPACING=0 CELLPADDING=0 WIDTH='100%'><TR><TD ALIGN=RIGHT><FONT FACE='Times New Roman, Times, Serif' SIZE=2 COLOR=#FF0000>Page 322</FONT></TD></TR></TABLE><A NAME='{AA1}'/><TABLE BORDER=0 CELLSPACING=0 CELLPADDING=0 WIDTH='100%'><TR> <TD ROWSPAN=5></TD> <TD COLSPAN=3 HEIGHT=12></TD> <TD ROWSPAN=5></TD></TR><TR> <TD COLSPAN=3></TD></TR><TR><TD></TD> <TD ALIGN=CENTER><FONT FACE='Times New Roman, Times, Serif' SIZE=3><IMG SRC='0322-01.JPG' BORDER=0 ALT='0322-01.jpg' WIDTH=440 HEIGHT=257></FONT></TD><TD></TD></TR><TR> <TD COLSPAN=3></TD></TR><TR> <TD COLSPAN=3 HEIGHT=1></TD></TR></TABLE><A NAME='{AA2}'/><TABLE BORDER=0 CELLSPACING=0 CELLPADDING=0 WIDTH='100%'><TR> <TD ROWSPAN=5></TD> <TD COLSPAN=3 HEIGHT=12></TD> <TD ROWSPAN=5></TD></TR><TR> <TD COLSPAN=3></TD></TR><TR><TD></TD> <TD ALIGN=CENTER><FONT FACE='Times New Roman, Times, Serif' SIZE=2>Figure 9-16 <BR>A decision tree converging on product sales based on multiple consumer attributes.</FONT></TD><TD></TD></TR><TR> <TD COLSPAN=3></TD></TR><TR> <TD COLSPAN=3 HEIGHT=1></TD></TR></TABLE><A NAME='{AA3}'/><TABLE BORDER=0 CELLSPACING=0 CELLPADDING=0><TR> <TD ROWSPAN=5></TD> <TD COLSPAN=3 HEIGHT=12></TD> <TD ROWSPAN=5></TD></TR><TR> <TD COLSPAN=3></TD></TR><TR><TD></TD> <TD><FONT FACE='Times New Roman, Times, Serif' SIZE=3>each individual page (HTM) in your website, such as the following, which predicts the expected dollar amount in total sales:</FONT></TD><TD></TD></TR><TR> <TD COLSPAN=3></TD></TR><TR> <TD COLSPAN=3 HEIGHT=1></TD></TR></TABLE><A NAME='{AA4}'/><TABLE CELLPADDING=0 CELLSPACING=0 BORDER=0 WIDTH='100%'><TR><TD HEIGHT=12></TD></TR><TR><TD><TABLE CELLSPACING=0 BORDER=0 BORDERCOLOR=#000000 RULES=ALL WIDTH=606 CELLPADDING=5><TR><TD WIDTH=121 VALIGN=TOP><FONT FACE='Times New Roman, Times, Serif' SIZE=2>IF</FONT></TD><TD WIDTH=222 VALIGN=TOP><FONT FACE='Times New Roman, Times, Serif' SIZE=2>Income</FONT></TD><TD WIDTH=41 VALIGN=TOP><FONT FACE='Times New Roman, Times, Serif' SIZE=2>=</FONT></TD><TD WIDTH=222 VALIGN=TOP><FONT FACE='Times New Roman, Times, Serif' SIZE=2> [24377, 33441)</FONT></TD></TR><TR><TD WIDTH=121 VALIGN=TOP><FONT FACE='Times New Roman, Times, Serif' SIZE=2>AND</FONT></TD><TD WIDTH=222 VALIGN=TOP><FONT FACE='Times New Roman, Times, Serif' SIZE=2>Search Engine</FONT></TD><TD WIDTH=41 VALIGN=TOP><FONT FACE='Times New Roman, Times, Serif' SIZE=2>=</FONT></TD><TD WIDTH=222 VALIGN=TOP><FONT FACE='Times New Roman, Times, Serif' SIZE=2> Infoseek</FONT></TD></TR><TR><TD WIDTH=121 VALIGN=TOP><FONT FACE='Times New Roman, Times, Serif' SIZE=2>AND</FONT></TD><TD WIDTH=222 VALIGN=TOP><FONT FACE='Times New Roman, Times, Serif' SIZE=2>Domain</FONT></TD><TD WIDTH=41 VALIGN=TOP><FONT FACE='Times New Roman, Times, Serif' SIZE=2>=</FONT></TD><TD WIDTH=222 VALIGN=TOP><FONT FACE='Times New Roman, Times, Serif' SIZE=2> NET</FONT></TD></TR><TR><TD WIDTH=121 VALIGN=TOP><FONT FACE='Times New Roman, Times, Serif' SIZE=2>AND</FONT></TD><TD WIDTH=222 VALIGN=TOP><FONT FACE='Times New Roman, Times, Serif' SIZE=2>Vehicle Value</FONT></TD><TD WIDTH=41 VALIGN=TOP><FONT FACE='Times New Roman, Times, Serif' SIZE=2>=</FONT></TD><TD WIDTH=222 VALIGN=TOP><FONT FACE='Times New Roman, Times, Serif' SIZE=2> Luxury</FONT></TD></TR><TR><TD WIDTH=121 VALIGN=TOP><FONT FACE='Times New Roman, Times, Serif' SIZE=2>AND</FONT></TD><TD WIDTH=222 VALIGN=TOP><FONT FACE='Times New Roman, Times, Serif' SIZE=2>Middle American</FONT></TD><TD WIDTH=41 VALIGN=TOP><FONT FACE='Times New Roman, Times, Serif' SIZE=2>=</FONT></TD><TD WIDTH=222 VALIGN=TOP><FONT FACE='Times New Roman, Times, Serif' SIZE=2> [0, 10)</FONT></TD></TR><TR><TD WIDTH=121 VALIGN=TOP><FONT FACE='Times New Roman, Times, Serif' SIZE=2>AND</FONT></TD><TD WIDTH=222 VALIGN=TOP><FONT FACE='Times New Roman, Times, Serif' SIZE=2>Home Value</FONT></TD><TD WIDTH=41 VALIGN=TOP><FONT FACE='Times New Roman, Times, Serif' SIZE=2>=</FONT></TD><TD WIDTH=222 VALIGN=TOP><FONT FACE='Times New Roman, Times, Serif' SIZE=2> [43023, 70808)</FONT></TD></TR><TR><TD WIDTH=121 VALIGN=TOP><FONT FACE='Times New Roman, Times, Serif' SIZE=2>THEN</FONT></TD><TD COLSPAN=3 WIDTH=485 VALIGN=TOP><FONT FACE='Times New Roman, Times, Serif' SIZE=2>Total Dollar Sales: Average牋 $342.918</FONT></TD></TR></TABLE></TD></TR></TABLE><BR><A NAME='{AA5}'/><TABLE BORDER=0 CELLSPACING=0 CELLPADDING=0><TR> <TD ROWSPAN=5></TD> <TD COLSPAN=3 HEIGHT=12></TD> <TD ROWSPAN=5></TD></TR><TR> <TD COLSPAN=3></TD></TR><TR><TD></TD> <TD><FONT FACE='Times New Roman, Times, Serif' SIZE=3>Note that this type of rule is based on observed behavior consisting of past online transactions, which have been appended with demographic and psychographic information prior to being exposed to the machine-learning algorithm for segmentation. You can construct this type of segmentation analysis on the basis of product lines, specific sale items, or expected dollar sales. You can even do it on a visitor's propensity to click through on a banner, promo, ad, or any other expected online behavior at your website, as shown in Figure 9-17.</FONT></TD><TD></TD></TR><TR> <TD COLSPAN=3></TD></TR><TR> <TD COLSPAN=3 HEIGHT=1></TD></TR></TABLE><A NAME='{AA6}'/><TABLE BORDER=0 CELLSPACING=0 CELLPADDING=0><TR> <TD ROWSPAN=5></TD> <TD COLSPAN=3 HEIGHT=12></TD> <TD ROWSPAN=5></TD></TR><TR> <TD COLSPAN=3></TD></TR><TR><TD></TD> <TD><FONT FACE='Times New Roman, Times, Serif' SIZE=3>The segmentation of your website data can be done on the basis of age group, gender, income levels, etc. Most data mining tools give you the flexibility to partition your data on the basis of what you want to explore, or they can do their analysis on "automatic" mode with the core algorithm doing the statistical testing and partitioning on its own.</FONT><FONT FACE='Times New Roman, Times, Serif' SIZE=3 COLOR=#FFFF00><!-- break --></FONT></TD><TD></TD></TR><TR> <TD COLSPAN=3></TD></TR><TR> <TD COLSPAN=3 HEIGHT=1></TD></TR></TABLE><A NAME='{AA7}'/></FORM></P></TD></TR></TABLE><P><FONT SIZE=0 COLOR=WHITE></CENTER><A NAME="bottom"> </A><!-- netLibrary.com Copyright Notice --> </BODY></HTML>⌨️ 快捷键说明
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