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<HTML> <HEAD> <!--SCRIPT LANGUAGE="JavaScript" SRC="http://a1835.g.akamai.net/f/1835/276/3h/www.netlibrary.com/include/js/dictionary_library.js"></SCRIPT> <SCRIPT LANGUAGE="JavaScript"> if (!opener){document.onkeyup=parent.turnBookPage;} </SCRIPT!--> <META HTTP-EQUIV="Cache-Control" CONTENT="no-cache"> <META HTTP-EQUIV="Pragma" CONTENT="no-cache"> <META HTTP-EQUIV="Expires" CONTENT="-1"><META http-equiv="Content-Type" content="text/html; charset=windows-1252"><SCRIPT>var PrevPage="Page_308";var NextPage="Page_310";var CurPage="Page_309";var PageOrder="316";</SCRIPT> <TITLE>Document</TITLE> </HEAD> <BODY BGCOLOR="#FFFFFF"><CENTER><TABLE BORDER=0 WIDTH=100% CELLPADDING=0><TR><TD ALIGN=CENTER> <TABLE BORDER=0 CELLPADDING=2 CELLSPACING=0 WIDTH=100%> <TR> <TD ALIGN=LEFT><A HREF='Page_308.html'>Previous</A></TD> <TD ALIGN=RIGHT><A HREF='Page_310.html'>Next</A></TD> </TR> </TABLE></TD></TR><TR><TD ALIGN=LEFT><P><A NAME='JUMPDEST_Page_309'/><A NAME='{A3C}'/><TABLE BORDER=0 CELLSPACING=0 CELLPADDING=0 WIDTH='100%'><TR><TD ALIGN=RIGHT><FONT FACE='Times New Roman, Times, Serif' SIZE=2 COLOR=#FF0000>Page 309</FONT></TD></TR></TABLE><A NAME='{A3D}'/><TABLE CELLPADDING=0 CELLSPACING=0 BORDER=0 WIDTH='100%'><TR><TD HEIGHT=12></TD></TR><TR><TD><TABLE CELLSPACING=0 BGCOLOR=#C0C0C0 BORDER=1 BORDERCOLOR=#000000 WIDTH=614 CELLPADDING=5><TR><TD COLSPAN=2 WIDTH=365 VALIGN=TOP><FONT FACE='Times New Roman, Times, Serif' SIZE=2>The cookie ID:</FONT></TD><TD WIDTH=250 VALIGN=TOP><FONT FACE='Times New Roman, Times, Serif' SIZE=2>Session_ID = 1BABV317MEN</FONT></TD></TR><TR><TD COLSPAN=2 WIDTH=365 VALIGN=TOP><FONT FACE='Times New Roman, Times, Serif' SIZE=2>The visitor name:</FONT></TD><TD WIDTH=250 VALIGN=TOP><FONT FACE='Times New Roman, Times, Serif' SIZE=2>Joe Blow</FONT></TD></TR><TR><TD COLSPAN=2 WIDTH=365 VALIGN=TOP><FONT FACE='Times New Roman, Times, Serif' SIZE=2>The visitor's age:</FONT></TD><TD WIDTH=250 VALIGN=TOP><FONT FACE='Times New Roman, Times, Serif' SIZE=2>34</FONT></TD></TR><TR><TD COLSPAN=2 WIDTH=365 VALIGN=TOP><FONT FACE='Times New Roman, Times, Serif' SIZE=2>The visitor's gender:</FONT></TD><TD WIDTH=250 VALIGN=TOP><FONT FACE='Times New Roman, Times, Serif' SIZE=2>Male</FONT></TD></TR><TR><TD COLSPAN=2 WIDTH=365 VALIGN=TOP><FONT FACE='Times New Roman, Times, Serif' SIZE=2>The visitor's ZIP code:</FONT></TD><TD WIDTH=250 VALIGN=TOP><FONT FACE='Times New Roman, Times, Serif' SIZE=2>94502</FONT></TD></TR><TR><TD COLSPAN=2 WIDTH=365 VALIGN=TOP><FONT FACE='Times New Roman, Times, Serif' SIZE=2>The visitor's e-mail address:</FONT></TD><TD WIDTH=250 VALIGN=TOP><FONT FACE='Times New Roman, Times, Serif' SIZE=2>jblow@doc1.com</FONT></TD></TR><TR><TD COLSPAN=2 WIDTH=365 VALIGN=TOP><FONT FACE='Times New Roman, Times, Serif' SIZE=2>Number of prior sales:</FONT></TD><TD WIDTH=250 VALIGN=TOP><FONT FACE='Times New Roman, Times, Serif' SIZE=2>4</FONT></TD></TR><TR><TD COLSPAN=2 WIDTH=365 VALIGN=TOP><FONT FACE='Times New Roman, Times, Serif' SIZE=2>The visitor's estimated income:</FONT></TD><TD WIDTH=250 VALIGN=TOP><FONT FACE='Times New Roman, Times, Serif' SIZE=2>$81,895</FONT></TD></TR><TR><TD COLSPAN=2 WIDTH=365 VALIGN=TOP><FONT FACE='Times New Roman, Times, Serif' SIZE=2>The visitor's type of vehicle:</FONT></TD><TD WIDTH=250 VALIGN=TOP><FONT FACE='Times New Roman, Times, Serif' SIZE=2>Luxury</FONT></TD></TR><TR><TD COLSPAN=2 WIDTH=365 VALIGN=TOP><FONT FACE='Times New Roman, Times, Serif' SIZE=2>The visitor's estimated home value:</FONT></TD><TD WIDTH=250 VALIGN=TOP><FONT FACE='Times New Roman, Times, Serif' SIZE=2>$153,408</FONT></TD></TR><TR><TD COLSPAN=2 WIDTH=365 VALIGN=TOP><FONT FACE='Times New Roman, Times, Serif' SIZE=2>The total amount of online sales:</FONT></TD><TD WIDTH=250 VALIGN=TOP><FONT FACE='Times New Roman, Times, Serif' SIZE=2>$278</FONT></TD></TR><TR><TD COLSPAN=2 WIDTH=365 VALIGN=TOP><FONT FACE='Times New Roman, Times, Serif' SIZE=2>The estimated number of children for this household:</FONT></TD><TD WIDTH=250 VALIGN=TOP><FONT FACE='Times New Roman, Times, Serif' SIZE=2>1</FONT></TD></TR><TR><TD COLSPAN=2 WIDTH=365 VALIGN=TOP><FONT FACE='Times New Roman, Times, Serif' SIZE=2>The last date a purchase was made by this visitor:</FONT></TD><TD WIDTH=250 VALIGN=TOP><FONT FACE='Times New Roman, Times, Serif' SIZE=2>1998-08-29</FONT></TD></TR><TR><TD COLSPAN=2 WIDTH=365 VALIGN=TOP><FONT FACE='Times New Roman, Times, Serif' SIZE=2>The demographic breakdown by percentage of consumer classes for this visitor's ZIP code:</FONT></TD><TD WIDTH=250 VALIGN=TOP><FONT FACE='Times New Roman, Times, Serif' SIZE=2>3,5,10,60,2,20,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0, etc.</FONT></TD></TR><TR><TD COLSPAN=3 ROWSPAN=2 WIDTH=614 VALIGN=TOP><TABLE BORDER=0 CELLSPACING=0 CELLPADDING=0><TR> <TD ROWSPAN=5></TD> <TD COLSPAN=3 HEIGHT=12></TD> <TD ROWSPAN=5></TD></TR><TR> <TD COLSPAN=3></TD></TR><TR><TD></TD> <TD><FONT FACE='Times New Roman, Times, Serif' SIZE=2>These last fields are the percentages of consumer classes as provided by a demographic database and can be interpreted as: 3 percent of Top One Percent, 5 percent Seaboard Suburbs, 10 percent Empty Nesters, 60 percent Successful Suburbanites, 2 percent Prosperous Baby Boomers, 20 percent Semirural Lifestyle, etc. There are 40 possible consumer classes, each of which is represented as a percentage value.</FONT></TD><TD></TD></TR><TR> <TD COLSPAN=3></TD></TR><TR> <TD COLSPAN=3 HEIGHT=1></TD></TR></TABLE><TABLE BORDER=0 CELLSPACING=0 CELLPADDING=0><TR> <TD ROWSPAN=5></TD> <TD COLSPAN=3 HEIGHT=12></TD> <TD ROWSPAN=5></TD></TR><TR> <TD COLSPAN=3></TD></TR><TR><TD></TD> <TD><FONT FACE='Times New Roman, Times, Serif' SIZE=2>For purposes of these analyses we used this single data set containing components from log files and a forms database, appended with customer information from a company data warehouse, and household and demographic information:</FONT></TD><TD></TD></TR><TR> <TD COLSPAN=3></TD></TR><TR> <TD COLSPAN=3 HEIGHT=1></TD></TR></TABLE></TD></TR><TR><TD WIDTH=269 VALIGN=TOP><FONT FACE='Times New Roman, Times, Serif' SIZE=2><B>Attribute</B></FONT></TD><TD WIDTH=96 VALIGN=TOP><FONT FACE='Times New Roman, Times, Serif' SIZE=2><B>Source</B></FONT></TD><TD WIDTH=250 VALIGN=TOP><FONT FACE='Times New Roman, Times, Serif' SIZE=2><B>Data</B></FONT></TD></TR><TR><TD WIDTH=269 VALIGN=TOP><FONT FACE='Times New Roman, Times, Serif' SIZE=2>Product</FONT></TD><TD WIDTH=96 VALIGN=TOP><FONT FACE='Times New Roman, Times, Serif' SIZE=2>Form Database</FONT></TD><TD WIDTH=250 VALIGN=TOP><FONT FACE='Times New Roman, Times, Serif' SIZE=2>"Item_03"</FONT></TD></TR><TR><TD WIDTH=269 VALIGN=TOP><FONT FACE='Times New Roman, Times, Serif' SIZE=2>Domain</FONT></TD><TD WIDTH=96 VALIGN=TOP><FONT FACE='Times New Roman, Times, Serif' SIZE=2>Log File</FONT></TD><TD WIDTH=250 VALIGN=TOP><FONT FACE='Times New Roman, Times, Serif' SIZE=2>"com."</FONT></TD></TR><TR><TD WIDTH=269 VALIGN=TOP><FONT FACE='Times New Roman, Times, Serif' SIZE=2>Search Engine</FONT></TD><TD WIDTH=96 VALIGN=TOP><FONT FACE='Times New Roman, Times, Serif' SIZE=2>Log File</FONT></TD><TD WIDTH=250 VALIGN=TOP><FONT FACE='Times New Roman, Times, Serif' SIZE=2>"yahoo"</FONT></TD></TR><TR><TD WIDTH=269 VALIGN=TOP><FONT FACE='Times New Roman, Times, Serif' SIZE=2>Number of Sales</FONT></TD><TD WIDTH=96 VALIGN=TOP><FONT FACE='Times New Roman, Times, Serif' SIZE=2>Data Warehouse</FONT></TD><TD WIDTH=250 VALIGN=TOP><FONT FACE='Times New Roman, Times, Serif' SIZE=2>4</FONT></TD></TR><TR><TD WIDTH=269 VALIGN=TOP><FONT FACE='Times New Roman, Times, Serif' SIZE=2>ZIP</FONT></TD><TD WIDTH=96 VALIGN=TOP><FONT FACE='Times New Roman, Times, Serif' SIZE=2>Form Database</FONT></TD><TD WIDTH=250 VALIGN=TOP><FONT FACE='Times New Roman, Times, Serif' SIZE=2>94502</FONT></TD></TR><TR><TD WIDTH=269 VALIGN=TOP><FONT FACE='Times New Roman, Times, Serif' SIZE=2>Income</FONT></TD><TD WIDTH=96 VALIGN=TOP><FONT FACE='Times New Roman, Times, Serif' SIZE=2>Household Database</FONT></TD><TD WIDTH=250 VALIGN=TOP><FONT FACE='Times New Roman, Times, Serif' SIZE=2>$81,895</FONT></TD></TR><TR><TD WIDTH=269 VALIGN=TOP><FONT FACE='Times New Roman, Times, Serif' SIZE=2>Vehicle Value</FONT></TD><TD WIDTH=96 VALIGN=TOP><FONT FACE='Times New Roman, Times, Serif' SIZE=2>Household Database</FONT></TD><TD WIDTH=250 VALIGN=TOP><FONT FACE='Times New Roman, Times, Serif' SIZE=2>"Luxury"</FONT></TD></TR><TR><TD WIDTH=269 VALIGN=TOP><FONT FACE='Times New Roman, Times, Serif' SIZE=2>Home Value</FONT></TD><TD WIDTH=96 VALIGN=TOP><FONT FACE='Times New Roman, Times, Serif' SIZE=2>Household Database</FONT></TD><TD WIDTH=250 VALIGN=TOP><FONT FACE='Times New Roman, Times, Serif' SIZE=2>$153,408</FONT></TD></TR><TR><TD WIDTH=269 VALIGN=TOP><FONT FACE='Times New Roman, Times, Serif' SIZE=2>Total Sales</FONT></TD><TD WIDTH=96 VALIGN=TOP><FONT FACE='Times New Roman, Times, Serif' SIZE=2>Data Warehouse</FONT></TD><TD WIDTH=250 VALIGN=TOP><FONT FACE='Times New Roman, Times, Serif' SIZE=2>$278</FONT></TD></TR><TR><TD WIDTH=269 VALIGN=TOP><FONT FACE='Times New Roman, Times, Serif' SIZE=2>Number of Children</FONT></TD><TD WIDTH=96 VALIGN=TOP><FONT FACE='Times New Roman, Times, Serif' SIZE=2>Household Database</FONT></TD><TD WIDTH=250 VALIGN=TOP><FONT FACE='Times New Roman, Times, Serif' SIZE=2>1</FONT></TD></TR><TR><TD WIDTH=269 VALIGN=TOP><FONT FACE='Times New Roman, Times, Serif' SIZE=2>Gender</FONT></TD><TD WIDTH=96 VALIGN=TOP><FONT FACE='Times New Roman, Times, Serif' SIZE=2>Form Database</FONT></TD><TD WIDTH=250 VALIGN=TOP><FONT FACE='Times New Roman, Times, Serif' SIZE=2>M</FONT></TD></TR><TR><TD WIDTH=269 VALIGN=TOP><FONT FACE='Times New Roman, Times, Serif' SIZE=2>Age Group</FONT></TD><TD WIDTH=96 VALIGN=TOP><FONT FACE='Times New Roman, Times, Serif' SIZE=2>Form Database</FONT></TD><TD WIDTH=250 VALIGN=TOP><FONT FACE='Times New Roman, Times, Serif' SIZE=2>45⌨️ 快捷键说明
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