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<HTML>  <HEAD>    <!--SCRIPT LANGUAGE="JavaScript" SRC="http://a1835.g.akamai.net/f/1835/276/3h/www.netlibrary.com/include/js/dictionary_library.js"></SCRIPT>    <SCRIPT LANGUAGE="JavaScript">      if (!opener){document.onkeyup=parent.turnBookPage;}    </SCRIPT!-->    <META HTTP-EQUIV="Cache-Control" CONTENT="no-cache">    <META HTTP-EQUIV="Pragma" CONTENT="no-cache">    <META HTTP-EQUIV="Expires" CONTENT="-1"><META http-equiv="Content-Type" content="text/html; charset=windows-1252"><SCRIPT>var PrevPage="Page_176";var NextPage="Page_178";var CurPage="Page_177";var PageOrder="186";</SCRIPT>  <TITLE>Document</TITLE>  </HEAD>  <BODY BGCOLOR="#FFFFFF"><CENTER><TABLE BORDER=0 WIDTH=100% CELLPADDING=0><TR><TD ALIGN=CENTER>  <TABLE BORDER=0 CELLPADDING=2 CELLSPACING=0 WIDTH=100%>  <TR>  <TD ALIGN=LEFT><A HREF='Page_176.html'>Previous</A></TD>  <TD ALIGN=RIGHT><A HREF='Page_178.html'>Next</A></TD>  </TR>  </TABLE></TD></TR><TR><TD ALIGN=LEFT><P><A NAME='JUMPDEST_Page_177'/><A NAME='{61C}'/><TABLE BORDER=0 CELLSPACING=0 CELLPADDING=0 WIDTH='100%'><TR><TD ALIGN=RIGHT><FONT FACE='Times New Roman, Times, Serif' SIZE=2 COLOR=#FF0000>Page 177</FONT></TD></TR></TABLE><A NAME='{61D}'/><TABLE CELLPADDING=0 CELLSPACING=0 BORDER=0 WIDTH='100%'><TR><TD HEIGHT=12></TD></TR><TR><TD><TABLE CELLSPACING=0 WIDTH=614 CELLPADDING=5><TR><TD WIDTH=614 VALIGN=TOP><TABLE BORDER=0 CELLSPACING=0 CELLPADDING=0><TR>  <TD ROWSPAN=5 WIDTH=48><IMG SRC='tab.gif' BORDER=0 WIDTH=48 HEIGHT=1></TD>  <TD COLSPAN=3 HEIGHT=1></TD>  <TD ROWSPAN=5></TD></TR><TR>  <TD COLSPAN=3></TD></TR><TR><TD></TD>  <TD><FONT FACE='Times New Roman, Times, Serif' SIZE=2>Rule #2 for T:</FONT></TD><TD></TD></TR><TR>  <TD COLSPAN=3></TD></TR><TR>  <TD COLSPAN=3 HEIGHT=1></TD></TR></TABLE><TABLE BORDER=0 CELLSPACING=0 CELLPADDING=0><TR>  <TD ROWSPAN=5 WIDTH=72><IMG SRC='tab.gif' BORDER=0 WIDTH=72 HEIGHT=1></TD>  <TD COLSPAN=3 HEIGHT=1></TD>  <TD ROWSPAN=5></TD></TR><TR>  <TD COLSPAN=3></TD></TR><TR><TD></TD>  <TD><FONT FACE='Times New Roman, Times, Serif' SIZE=2>if HTM == OrderForm.htm</FONT></TD><TD></TD></TR><TR>  <TD COLSPAN=3></TD></TR><TR>  <TD COLSPAN=3 HEIGHT=1></TD></TR></TABLE><TABLE BORDER=0 CELLSPACING=0 CELLPADDING=0><TR>  <TD ROWSPAN=5 WIDTH=72><IMG SRC='tab.gif' BORDER=0 WIDTH=72 HEIGHT=1></TD>  <TD COLSPAN=3 HEIGHT=1></TD>  <TD ROWSPAN=5></TD></TR><TR>  <TD COLSPAN=3></TD></TR><TR><TD></TD>  <TD><FONT FACE='Times New Roman, Times, Serif' SIZE=2>and Subdomain = = gov</FONT></TD><TD></TD></TR><TR>  <TD COLSPAN=3></TD></TR><TR>  <TD COLSPAN=3 HEIGHT=1></TD></TR></TABLE><TABLE BORDER=0 CELLSPACING=0 CELLPADDING=0><TR>  <TD ROWSPAN=5 WIDTH=72><IMG SRC='tab.gif' BORDER=0 WIDTH=72 HEIGHT=1></TD>  <TD COLSPAN=3 HEIGHT=1></TD>  <TD ROWSPAN=5></TD></TR><TR>  <TD COLSPAN=3></TD></TR><TR><TD></TD>  <TD><FONT FACE='Times New Roman, Times, Serif' SIZE=2>then -&gt; T (0.0 Instances, 1.0 Confidence)</FONT></TD><TD></TD></TR><TR>  <TD COLSPAN=3></TD></TR><TR>  <TD COLSPAN=3 HEIGHT=1></TD></TR></TABLE><FONT FACE='Times New Roman, Times, Serif' SIZE=2>This rule is indicating no orders are being made to government: .gov domain types.</FONT></TD></TR><TR><TD WIDTH=614 VALIGN=TOP><TABLE BORDER=0 CELLSPACING=0 CELLPADDING=0><TR>  <TD ROWSPAN=5 WIDTH=48><IMG SRC='tab.gif' BORDER=0 WIDTH=48 HEIGHT=1></TD>  <TD COLSPAN=3 HEIGHT=1></TD>  <TD ROWSPAN=5></TD></TR><TR>  <TD COLSPAN=3></TD></TR><TR><TD></TD>  <TD><FONT FACE='Times New Roman, Times, Serif' SIZE=2>Rule #3 for T:</FONT></TD><TD></TD></TR><TR>  <TD COLSPAN=3></TD></TR><TR>  <TD COLSPAN=3 HEIGHT=1></TD></TR></TABLE><TABLE BORDER=0 CELLSPACING=0 CELLPADDING=0><TR>  <TD ROWSPAN=5 WIDTH=72><IMG SRC='tab.gif' BORDER=0 WIDTH=72 HEIGHT=1></TD>  <TD COLSPAN=3 HEIGHT=1></TD>  <TD ROWSPAN=5></TD></TR><TR>  <TD COLSPAN=3></TD></TR><TR><TD></TD>  <TD><FONT FACE='Times New Roman, Times, Serif' SIZE=2>if HTM = = OrderForm.htm</FONT></TD><TD></TD></TR><TR>  <TD COLSPAN=3></TD></TR><TR>  <TD COLSPAN=3 HEIGHT=1></TD></TR></TABLE><TABLE BORDER=0 CELLSPACING=0 CELLPADDING=0><TR>  <TD ROWSPAN=5 WIDTH=72><IMG SRC='tab.gif' BORDER=0 WIDTH=72 HEIGHT=1></TD>  <TD COLSPAN=3 HEIGHT=1></TD>  <TD ROWSPAN=5></TD></TR><TR>  <TD COLSPAN=3></TD></TR><TR><TD></TD>  <TD><FONT FACE='Times New Roman, Times, Serif' SIZE=2>and Subdomain = = edu</FONT></TD><TD></TD></TR><TR>  <TD COLSPAN=3></TD></TR><TR>  <TD COLSPAN=3 HEIGHT=1></TD></TR></TABLE><TABLE BORDER=0 CELLSPACING=0 CELLPADDING=0><TR>  <TD ROWSPAN=5 WIDTH=72><IMG SRC='tab.gif' BORDER=0 WIDTH=72 HEIGHT=1></TD>  <TD COLSPAN=3 HEIGHT=1></TD>  <TD ROWSPAN=5></TD></TR><TR>  <TD COLSPAN=3></TD></TR><TR><TD></TD>  <TD><FONT FACE='Times New Roman, Times, Serif' SIZE=2>and Product == Desktops</FONT></TD><TD></TD></TR><TR>  <TD COLSPAN=3></TD></TR><TR>  <TD COLSPAN=3 HEIGHT=1></TD></TR></TABLE><TABLE BORDER=0 CELLSPACING=0 CELLPADDING=0><TR>  <TD ROWSPAN=5 WIDTH=72><IMG SRC='tab.gif' BORDER=0 WIDTH=72 HEIGHT=1></TD>  <TD COLSPAN=3 HEIGHT=1></TD>  <TD ROWSPAN=5></TD></TR><TR>  <TD COLSPAN=3></TD></TR><TR><TD></TD>  <TD><FONT FACE='Times New Roman, Times, Serif' SIZE=2>then -&gt; T (54.0 Instances, 1.0 Confidence)</FONT></TD><TD></TD></TR><TR>  <TD COLSPAN=3></TD></TR><TR>  <TD COLSPAN=3 HEIGHT=1></TD></TR></TABLE><FONT FACE='Times New Roman, Times, Serif' SIZE=2>This rule is indicating that academic .edu domain types are making desktop orders</FONT></TD></TR><TR><TD WIDTH=614 VALIGN=TOP><TABLE BORDER=0 CELLSPACING=0 CELLPADDING=0><TR>  <TD ROWSPAN=5 WIDTH=48><IMG SRC='tab.gif' BORDER=0 WIDTH=48 HEIGHT=1></TD>  <TD COLSPAN=3 HEIGHT=1></TD>  <TD ROWSPAN=5></TD></TR><TR>  <TD COLSPAN=3></TD></TR><TR><TD></TD>  <TD><FONT FACE='Times New Roman, Times, Serif' SIZE=2>Rule #4 for T:</FONT></TD><TD></TD></TR><TR>  <TD COLSPAN=3></TD></TR><TR>  <TD COLSPAN=3 HEIGHT=1></TD></TR></TABLE><TABLE BORDER=0 CELLSPACING=0 CELLPADDING=0><TR>  <TD ROWSPAN=5 WIDTH=72><IMG SRC='tab.gif' BORDER=0 WIDTH=72 HEIGHT=1></TD>  <TD COLSPAN=3 HEIGHT=1></TD>  <TD ROWSPAN=5></TD></TR><TR>  <TD COLSPAN=3></TD></TR><TR><TD></TD>  <TD><FONT FACE='Times New Roman, Times, Serif' SIZE=2>if HTM == OrderForm.htm</FONT></TD><TD></TD></TR><TR>  <TD COLSPAN=3></TD></TR><TR>  <TD COLSPAN=3 HEIGHT=1></TD></TR></TABLE><TABLE BORDER=0 CELLSPACING=0 CELLPADDING=0><TR>  <TD ROWSPAN=5 WIDTH=72><IMG SRC='tab.gif' BORDER=0 WIDTH=72 HEIGHT=1></TD>  <TD COLSPAN=3 HEIGHT=1></TD>  <TD ROWSPAN=5></TD></TR><TR>  <TD COLSPAN=3></TD></TR><TR><TD></TD>  <TD><FONT FACE='Times New Roman, Times, Serif' SIZE=2>and Subdomain = = edu</FONT></TD><TD></TD></TR><TR>  <TD COLSPAN=3></TD></TR><TR>  <TD COLSPAN=3 HEIGHT=1></TD></TR></TABLE><TABLE BORDER=0 CELLSPACING=0 CELLPADDING=0><TR>  <TD ROWSPAN=5 WIDTH=72><IMG SRC='tab.gif' BORDER=0 WIDTH=72 HEIGHT=1></TD>  <TD COLSPAN=3 HEIGHT=1></TD>  <TD ROWSPAN=5></TD></TR><TR>  <TD COLSPAN=3></TD></TR><TR><TD></TD>  <TD><FONT FACE='Times New Roman, Times, Serif' SIZE=2>and Product = = Monitors</FONT></TD><TD></TD></TR><TR>  <TD COLSPAN=3></TD></TR><TR>  <TD COLSPAN=3 HEIGHT=1></TD></TR></TABLE><TABLE BORDER=0 CELLSPACING=0 CELLPADDING=0><TR>  <TD ROWSPAN=5 WIDTH=72><IMG SRC='tab.gif' BORDER=0 WIDTH=72 HEIGHT=1></TD>  <TD COLSPAN=3 HEIGHT=1></TD>  <TD ROWSPAN=5></TD></TR><TR>  <TD COLSPAN=3></TD></TR><TR><TD></TD>  <TD><FONT FACE='Times New Roman, Times, Serif' SIZE=2>and % of Wealthy Seaboard Suburb Consumer ZIP is &gt; 16.7</FONT></TD><TD></TD></TR><TR>  <TD COLSPAN=3></TD></TR><TR>  <TD COLSPAN=3 HEIGHT=1></TD></TR></TABLE><TABLE BORDER=0 CELLSPACING=0 CELLPADDING=0><TR>  <TD ROWSPAN=5 WIDTH=72><IMG SRC='tab.gif' BORDER=0 WIDTH=72 HEIGHT=1></TD>  <TD COLSPAN=3 HEIGHT=1></TD>  <TD ROWSPAN=5></TD></TR><TR>  <TD COLSPAN=3></TD></TR><TR><TD></TD>  <TD><FONT FACE='Times New Roman, Times, Serif' SIZE=2>then -&gt; T (9.0 Instances, 1.0 Confidence)</FONT></TD><TD></TD></TR><TR>  <TD COLSPAN=3></TD></TR><TR>  <TD COLSPAN=3 HEIGHT=1></TD></TR></TABLE><FONT FACE='Times New Roman, Times, Serif' SIZE=2>This rule is indicating some monitor orders are being placed by schools in specific geographic neighborhood areas in Connecticut and New Jersey, where the consumer types &quot;Wealthy Seaboard Suburb&quot; reside.</FONT></TD></TR></TABLE></TD></TR></TABLE><BR><A NAME='{61E}'/><TABLE BORDER=0 CELLSPACING=0 CELLPADDING=0><TR>  <TD ROWSPAN=5></TD>  <TD COLSPAN=3 HEIGHT=12></TD>  <TD ROWSPAN=5></TD></TR><TR>  <TD COLSPAN=3></TD></TR><TR><TD></TD>  <TD><FONT FACE='Times New Roman, Times, Serif' SIZE=3>Through this process the user can literally discover rules from a blank data space in a totally autonomous and unbiased manner. This process is especially effective in situations where the objective of data mining is exploratory in nature. It is also effective in situations for which there are no positive and negative samples from which to train a neural network or construct a decision tree. This feature clearly illustrates the power of integrated data mining tools&#151;where the user can pass the results from one technology to another for refinement or for conversion into the desired format. In this example, we did not want the weights (formulas) from the neural network; we instead wanted the insight in the form of easy to understand rules, which described the attributes of clusters in the website database.</FONT></TD><TD></TD></TR><TR>  <TD COLSPAN=3></TD></TR><TR>  <TD COLSPAN=3 HEIGHT=1></TD></TR></TABLE><A NAME='{61F}'/><TABLE BORDER=0 CELLSPACING=0 CELLPADDING=0><TR>  <TD ROWSPAN=5></TD>  <TD COLSPAN=3 HEIGHT=12></TD>  <TD ROWSPAN=5></TD></TR><TR>  <TD COLSPAN=3></TD></TR><TR><TD></TD>  <TD><FONT FACE='Times New Roman, Times, Serif' SIZE=3>Clementine's visual programming interface is unique and powerful. It is intuitive enough so that non statisticians can construct and compare multiple models very quickly on website data. Very complex data mining processes, which if done manually would take time</FONT><FONT FACE='Times New Roman, Times, Serif' SIZE=3 COLOR=#FFFF00><!-- continue --></FONT></TD><TD></TD></TR><TR>  <TD COLSPAN=3></TD></TR><TR>  <TD COLSPAN=3 HEIGHT=1></TD></TR></TABLE><A NAME='{620}'/></FORM></P></TD></TR></TABLE><P><FONT SIZE=0 COLOR=WHITE></CENTER><A NAME="bottom">&nbsp;</A><!-- netLibrary.com Copyright Notice -->  </BODY></HTML>

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