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<HTML> <HEAD> <!--SCRIPT LANGUAGE="JavaScript" SRC="http://a1835.g.akamai.net/f/1835/276/3h/www.netlibrary.com/include/js/dictionary_library.js"></SCRIPT> <SCRIPT LANGUAGE="JavaScript"> if (!opener){document.onkeyup=parent.turnBookPage;} </SCRIPT!--> <META HTTP-EQUIV="Cache-Control" CONTENT="no-cache"> <META HTTP-EQUIV="Pragma" CONTENT="no-cache"> <META HTTP-EQUIV="Expires" CONTENT="-1"><META http-equiv="Content-Type" content="text/html; charset=windows-1252"><SCRIPT>var PrevPage="Page_287";var NextPage="Page_289";var CurPage="Page_288";var PageOrder="296";</SCRIPT> <TITLE>Document</TITLE> </HEAD> <BODY BGCOLOR="#FFFFFF"><CENTER><TABLE BORDER=0 WIDTH=100% CELLPADDING=0><TR><TD ALIGN=CENTER> <TABLE BORDER=0 CELLPADDING=2 CELLSPACING=0 WIDTH=100%> <TR> <TD ALIGN=LEFT><A HREF='Page_287.html'>Previous</A></TD> <TD ALIGN=RIGHT><A HREF='Page_289.html'>Next</A></TD> </TR> </TABLE></TD></TR><TR><TD ALIGN=LEFT><P><A NAME='JUMPDEST_Page_288'/><A NAME='{997}'/><TABLE BORDER=0 CELLSPACING=0 CELLPADDING=0 WIDTH='100%'><TR><TD ALIGN=RIGHT><FONT FACE='Times New Roman, Times, Serif' SIZE=2 COLOR=#FF0000>Page 288</FONT></TD></TR></TABLE><A NAME='{998}'/><TABLE BORDER=0 CELLSPACING=0 CELLPADDING=0><TR> <TD ROWSPAN=5></TD> <TD COLSPAN=3 HEIGHT=12></TD> <TD ROWSPAN=5></TD></TR><TR> <TD COLSPAN=3></TD></TR><TR><TD></TD> <TD><FONT FACE='Times New Roman, Times, Serif' SIZE=3><B><I>Organize Your Storefront</I></B></FONT></TD><TD></TD></TR><TR> <TD COLSPAN=3></TD></TR><TR> <TD COLSPAN=3 HEIGHT=1></TD></TR></TABLE><A NAME='{999}'/><TABLE BORDER=0 CELLSPACING=0 CELLPADDING=0><TR> <TD ROWSPAN=5></TD> <TD COLSPAN=3 HEIGHT=12></TD> <TD ROWSPAN=5></TD></TR><TR> <TD COLSPAN=3></TD></TR><TR><TD></TD> <TD><FONT FACE='Times New Roman, Times, Serif' SIZE=3>An electronic commerce strategy should include a clear view on your company's plans on entering and using the electronic marketplace. Since the electronic channel is destined to become the primary vehicle to conduct business in the future, your firm must learn how to attract and engage customers in it. It must plan on how it will process online orders and payments, how it will distribute products and services, and how it will support your online customers, suppliers, and partners in this new business environment. You need to consider how you will transform internal business processes into the requirements imposed by the new types of electronic interactions. As with your datamart and data warehouse, you need to plan ahead and consider what kind of decision support tools you will use to analyze your data and for what end products and processes.</FONT></TD><TD></TD></TR><TR> <TD COLSPAN=3></TD></TR><TR> <TD COLSPAN=3 HEIGHT=1></TD></TR></TABLE><A NAME='{99A}'/><TABLE BORDER=0 CELLSPACING=0 CELLPADDING=0><TR> <TD ROWSPAN=5></TD> <TD COLSPAN=3 HEIGHT=12></TD> <TD ROWSPAN=5></TD></TR><TR> <TD COLSPAN=3></TD></TR><TR><TD></TD> <TD><FONT FACE='Times New Roman, Times, Serif' SIZE=3>Your company needs to plan and develop a strategy for doing business in a new type of neighborhood: the nonphysical marketplace. Consider how electronic commerce is going to impact your industry, your relationship with your distributors, your partners and customers, and eventually, your business. Consider what business opportunities are being created by electronic commerce in your market sector. Consider how your firm can take advantage of new electronic access to current and new customers and suppliers. What distributors and other intermediaries can be eliminated by electronic commerce? Decide what and how you want to conduct your electronic retailing, how you plan to organize your products in a database for quick browsing by your visitors, how shopping carts will be positioned, how payments will be processed, how you will facilitate one-to-one, one-stop shopping. Above all, how and what visitor information will you be capturing for subsequent data mining in order to foster a stronger relationship with them and a better shopping experience on their return?</FONT></TD><TD></TD></TR><TR> <TD COLSPAN=3></TD></TR><TR> <TD COLSPAN=3 HEIGHT=1></TD></TR></TABLE><A NAME='{99B}'/><TABLE BORDER=0 CELLSPACING=0 CELLPADDING=0><TR> <TD ROWSPAN=5></TD> <TD COLSPAN=3 HEIGHT=12></TD> <TD ROWSPAN=5></TD></TR><TR> <TD COLSPAN=3></TD></TR><TR><TD></TD> <TD><FONT FACE='Times New Roman, Times, Serif' SIZE=3>To establish stronger relationships, offer special incentives to your online visitors. Offer them your latest product or service developments or some other unique method of benefiting your visitors that cannot be replicated via other retailing channels. How is your company prepared for processing and analyzing more and more customers as you migrate toward electronic retailing? Are you prepared to link your website to your other company databases, such as your customer information file and data warehouse? Consider what benefits such linkage can provide.</FONT><FONT FACE='Times New Roman, Times, Serif' SIZE=3 COLOR=#FFFF00><!-- break --></FONT></TD><TD></TD></TR><TR> <TD COLSPAN=3></TD></TR><TR> <TD COLSPAN=3 HEIGHT=1></TD></TR></TABLE><A NAME='{99C}'/></FORM></P></TD></TR></TABLE><P><FONT SIZE=0 COLOR=WHITE></CENTER><A NAME="bottom"> </A><!-- netLibrary.com Copyright Notice --> </BODY></HTML>⌨️ 快捷键说明
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