page_79.html

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<HTML>  <HEAD>    <!--SCRIPT LANGUAGE="JavaScript" SRC="http://a1835.g.akamai.net/f/1835/276/3h/www.netlibrary.com/include/js/dictionary_library.js"></SCRIPT>    <SCRIPT LANGUAGE="JavaScript">      if (!opener){document.onkeyup=parent.turnBookPage;}    </SCRIPT!-->    <META HTTP-EQUIV="Cache-Control" CONTENT="no-cache">    <META HTTP-EQUIV="Pragma" CONTENT="no-cache">    <META HTTP-EQUIV="Expires" CONTENT="-1"><META http-equiv="Content-Type" content="text/html; charset=windows-1252"><SCRIPT>var PrevPage="Page_78";var NextPage="Page_80";var CurPage="Page_79";var PageOrder="91";</SCRIPT>  <TITLE>Document</TITLE>  </HEAD>  <BODY BGCOLOR="#FFFFFF"><CENTER><TABLE BORDER=0 WIDTH=100% CELLPADDING=0><TR><TD ALIGN=CENTER>  <TABLE BORDER=0 CELLPADDING=2 CELLSPACING=0 WIDTH=100%>  <TR>  <TD ALIGN=LEFT><A HREF='Page_78.html'>Previous</A></TD>  <TD ALIGN=RIGHT><A HREF='Page_80.html'>Next</A></TD>  </TR>  </TABLE></TD></TR><TR><TD ALIGN=LEFT><P><A NAME='JUMPDEST_Page_79'/><A NAME='{2CC}'/><TABLE BORDER=0 CELLSPACING=0 CELLPADDING=0 WIDTH='100%'><TR><TD ALIGN=RIGHT><FONT FACE='Times New Roman, Times, Serif' SIZE=2 COLOR=#FF0000>Page 79</FONT></TD></TR></TABLE><A NAME='{2CD}'/><TABLE BORDER=0 CELLSPACING=0 CELLPADDING=0><TR>  <TD ROWSPAN=5></TD>  <TD COLSPAN=3 HEIGHT=12></TD>  <TD ROWSPAN=5></TD></TR><TR>  <TD COLSPAN=3></TD></TR><TR><TD></TD>  <TD><FONT FACE='Times New Roman, Times, Serif' SIZE=3>Data mining analysis can also assist marketing in the search for new online prospects, which &quot;fit&quot; the High LTV profile of your current customers. The following website database reflects an average customer sale amount of $200, but a data mining analysis uncovered three clusters of customers with varying LTVs and some insightful features. The three groups of LTV customers reflect total sales ranging from a low of $70 to a high of $900.</FONT></TD><TD></TD></TR><TR>  <TD COLSPAN=3></TD></TR><TR>  <TD COLSPAN=3 HEIGHT=1></TD></TR></TABLE><A NAME='{2CE}'/><TABLE CELLPADDING=0 CELLSPACING=0 BORDER=0 WIDTH='100%'><TR><TD HEIGHT=12></TD></TR><TR><TD><TABLE CELLSPACING=0 WIDTH=346 CELLPADDING=5><TR><TD COLSPAN=4 WIDTH=346 VALIGN=TOP><FONT FACE='Times New Roman, Times, Serif' SIZE=2><B>The Occasional Web Customer: Low LTV</B></FONT></TD></TR><TR><TD WIDTH=64 VALIGN=TOP><FONT FACE='Times New Roman, Times, Serif' SIZE=2>IF</FONT></TD><TD WIDTH=114 VALIGN=TOP><FONT FACE='Times New Roman, Times, Serif' SIZE=2>Sub-domain</FONT></TD><TD WIDTH=24 VALIGN=TOP><FONT FACE='Times New Roman, Times, Serif' SIZE=2>=</FONT></TD><TD WIDTH=144 VALIGN=TOP><FONT FACE='Times New Roman, Times, Serif' SIZE=2>AOL</FONT></TD></TR><TR><TD WIDTH=64 VALIGN=TOP><FONT FACE='Times New Roman, Times, Serif' SIZE=2>AND</FONT></TD><TD WIDTH=114 VALIGN=TOP><FONT FACE='Times New Roman, Times, Serif' SIZE=2>Connection Time</FONT></TD><TD WIDTH=24 VALIGN=TOP><FONT FACE='Times New Roman, Times, Serif' SIZE=2>=</FONT></TD><TD WIDTH=144 VALIGN=TOP><FONT FACE='Times New Roman, Times, Serif' SIZE=2>4 Through 6 Minutes</FONT></TD></TR><TR><TD WIDTH=64 VALIGN=TOP><FONT FACE='Times New Roman, Times, Serif' SIZE=2>AND</FONT></TD><TD WIDTH=114 VALIGN=TOP><FONT FACE='Times New Roman, Times, Serif' SIZE=2>Gender</FONT></TD><TD WIDTH=24 VALIGN=TOP><FONT FACE='Times New Roman, Times, Serif' SIZE=2>=</FONT></TD><TD WIDTH=144 VALIGN=TOP><FONT FACE='Times New Roman, Times, Serif' SIZE=2>Female</FONT></TD></TR><TR><TD WIDTH=64 VALIGN=TOP><FONT FACE='Times New Roman, Times, Serif' SIZE=2>THEN</FONT></TD><TD WIDTH=114 VALIGN=TOP><FONT FACE='Times New Roman, Times, Serif' SIZE=2>Total Sales</FONT></TD><TD WIDTH=24 VALIGN=TOP><FONT FACE='Times New Roman, Times, Serif' SIZE=2>=</FONT></TD><TD WIDTH=144 VALIGN=TOP><FONT FACE='Times New Roman, Times, Serif' SIZE=2>$70</FONT></TD></TR></TABLE></TD></TR></TABLE><BR><A NAME='{2CF}'/><TABLE CELLPADDING=0 CELLSPACING=0 BORDER=0 WIDTH='100%'><TR><TD HEIGHT=12></TD></TR><TR><TD><TABLE CELLSPACING=0 WIDTH=346 CELLPADDING=5><TR><TD COLSPAN=4 WIDTH=346 VALIGN=TOP><FONT FACE='Times New Roman, Times, Serif' SIZE=2><B>The Average Web Customer: Medium LTV</B></FONT></TD></TR><TR><TD WIDTH=64 VALIGN=TOP><FONT FACE='Times New Roman, Times, Serif' SIZE=2>IF</FONT></TD><TD WIDTH=114 VALIGN=TOP><FONT FACE='Times New Roman, Times, Serif' SIZE=2>Transactions</FONT></TD><TD WIDTH=24 VALIGN=TOP><FONT FACE='Times New Roman, Times, Serif' SIZE=2>=</FONT></TD><TD WIDTH=144 VALIGN=TOP><FONT FACE='Times New Roman, Times, Serif' SIZE=2>3

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