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<HTML> <HEAD> <!--SCRIPT LANGUAGE="JavaScript" SRC="http://a1835.g.akamai.net/f/1835/276/3h/www.netlibrary.com/include/js/dictionary_library.js"></SCRIPT> <SCRIPT LANGUAGE="JavaScript"> if (!opener){document.onkeyup=parent.turnBookPage;} </SCRIPT!--> <META HTTP-EQUIV="Cache-Control" CONTENT="no-cache"> <META HTTP-EQUIV="Pragma" CONTENT="no-cache"> <META HTTP-EQUIV="Expires" CONTENT="-1"><META http-equiv="Content-Type" content="text/html; charset=windows-1252"><SCRIPT>var PrevPage="Page_78";var NextPage="Page_80";var CurPage="Page_79";var PageOrder="91";</SCRIPT> <TITLE>Document</TITLE> </HEAD> <BODY BGCOLOR="#FFFFFF"><CENTER><TABLE BORDER=0 WIDTH=100% CELLPADDING=0><TR><TD ALIGN=CENTER> <TABLE BORDER=0 CELLPADDING=2 CELLSPACING=0 WIDTH=100%> <TR> <TD ALIGN=LEFT><A HREF='Page_78.html'>Previous</A></TD> <TD ALIGN=RIGHT><A HREF='Page_80.html'>Next</A></TD> </TR> </TABLE></TD></TR><TR><TD ALIGN=LEFT><P><A NAME='JUMPDEST_Page_79'/><A NAME='{2CC}'/><TABLE BORDER=0 CELLSPACING=0 CELLPADDING=0 WIDTH='100%'><TR><TD ALIGN=RIGHT><FONT FACE='Times New Roman, Times, Serif' SIZE=2 COLOR=#FF0000>Page 79</FONT></TD></TR></TABLE><A NAME='{2CD}'/><TABLE BORDER=0 CELLSPACING=0 CELLPADDING=0><TR> <TD ROWSPAN=5></TD> <TD COLSPAN=3 HEIGHT=12></TD> <TD ROWSPAN=5></TD></TR><TR> <TD COLSPAN=3></TD></TR><TR><TD></TD> <TD><FONT FACE='Times New Roman, Times, Serif' SIZE=3>Data mining analysis can also assist marketing in the search for new online prospects, which "fit" the High LTV profile of your current customers. The following website database reflects an average customer sale amount of $200, but a data mining analysis uncovered three clusters of customers with varying LTVs and some insightful features. The three groups of LTV customers reflect total sales ranging from a low of $70 to a high of $900.</FONT></TD><TD></TD></TR><TR> <TD COLSPAN=3></TD></TR><TR> <TD COLSPAN=3 HEIGHT=1></TD></TR></TABLE><A NAME='{2CE}'/><TABLE CELLPADDING=0 CELLSPACING=0 BORDER=0 WIDTH='100%'><TR><TD HEIGHT=12></TD></TR><TR><TD><TABLE CELLSPACING=0 WIDTH=346 CELLPADDING=5><TR><TD COLSPAN=4 WIDTH=346 VALIGN=TOP><FONT FACE='Times New Roman, Times, Serif' SIZE=2><B>The Occasional Web Customer: Low LTV</B></FONT></TD></TR><TR><TD WIDTH=64 VALIGN=TOP><FONT FACE='Times New Roman, Times, Serif' SIZE=2>IF</FONT></TD><TD WIDTH=114 VALIGN=TOP><FONT FACE='Times New Roman, Times, Serif' SIZE=2>Sub-domain</FONT></TD><TD WIDTH=24 VALIGN=TOP><FONT FACE='Times New Roman, Times, Serif' SIZE=2>=</FONT></TD><TD WIDTH=144 VALIGN=TOP><FONT FACE='Times New Roman, Times, Serif' SIZE=2>AOL</FONT></TD></TR><TR><TD WIDTH=64 VALIGN=TOP><FONT FACE='Times New Roman, Times, Serif' SIZE=2>AND</FONT></TD><TD WIDTH=114 VALIGN=TOP><FONT FACE='Times New Roman, Times, Serif' SIZE=2>Connection Time</FONT></TD><TD WIDTH=24 VALIGN=TOP><FONT FACE='Times New Roman, Times, Serif' SIZE=2>=</FONT></TD><TD WIDTH=144 VALIGN=TOP><FONT FACE='Times New Roman, Times, Serif' SIZE=2>4 Through 6 Minutes</FONT></TD></TR><TR><TD WIDTH=64 VALIGN=TOP><FONT FACE='Times New Roman, Times, Serif' SIZE=2>AND</FONT></TD><TD WIDTH=114 VALIGN=TOP><FONT FACE='Times New Roman, Times, Serif' SIZE=2>Gender</FONT></TD><TD WIDTH=24 VALIGN=TOP><FONT FACE='Times New Roman, Times, Serif' SIZE=2>=</FONT></TD><TD WIDTH=144 VALIGN=TOP><FONT FACE='Times New Roman, Times, Serif' SIZE=2>Female</FONT></TD></TR><TR><TD WIDTH=64 VALIGN=TOP><FONT FACE='Times New Roman, Times, Serif' SIZE=2>THEN</FONT></TD><TD WIDTH=114 VALIGN=TOP><FONT FACE='Times New Roman, Times, Serif' SIZE=2>Total Sales</FONT></TD><TD WIDTH=24 VALIGN=TOP><FONT FACE='Times New Roman, Times, Serif' SIZE=2>=</FONT></TD><TD WIDTH=144 VALIGN=TOP><FONT FACE='Times New Roman, Times, Serif' SIZE=2>$70</FONT></TD></TR></TABLE></TD></TR></TABLE><BR><A NAME='{2CF}'/><TABLE CELLPADDING=0 CELLSPACING=0 BORDER=0 WIDTH='100%'><TR><TD HEIGHT=12></TD></TR><TR><TD><TABLE CELLSPACING=0 WIDTH=346 CELLPADDING=5><TR><TD COLSPAN=4 WIDTH=346 VALIGN=TOP><FONT FACE='Times New Roman, Times, Serif' SIZE=2><B>The Average Web Customer: Medium LTV</B></FONT></TD></TR><TR><TD WIDTH=64 VALIGN=TOP><FONT FACE='Times New Roman, Times, Serif' SIZE=2>IF</FONT></TD><TD WIDTH=114 VALIGN=TOP><FONT FACE='Times New Roman, Times, Serif' SIZE=2>Transactions</FONT></TD><TD WIDTH=24 VALIGN=TOP><FONT FACE='Times New Roman, Times, Serif' SIZE=2>=</FONT></TD><TD WIDTH=144 VALIGN=TOP><FONT FACE='Times New Roman, Times, Serif' SIZE=2>3⌨️ 快捷键说明
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