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<HTML> <HEAD> <!--SCRIPT LANGUAGE="JavaScript" SRC="http://a1835.g.akamai.net/f/1835/276/3h/www.netlibrary.com/include/js/dictionary_library.js"></SCRIPT> <SCRIPT LANGUAGE="JavaScript"> if (!opener){document.onkeyup=parent.turnBookPage;} </SCRIPT!--> <META HTTP-EQUIV="Cache-Control" CONTENT="no-cache"> <META HTTP-EQUIV="Pragma" CONTENT="no-cache"> <META HTTP-EQUIV="Expires" CONTENT="-1"><META http-equiv="Content-Type" content="text/html; charset=windows-1252"><SCRIPT>var PrevPage="Page_242";var NextPage="Page_244";var CurPage="Page_243";var PageOrder="252";</SCRIPT> <TITLE>Document</TITLE> </HEAD> <BODY BGCOLOR="#FFFFFF"><CENTER><TABLE BORDER=0 WIDTH=100% CELLPADDING=0><TR><TD ALIGN=CENTER> <TABLE BORDER=0 CELLPADDING=2 CELLSPACING=0 WIDTH=100%> <TR> <TD ALIGN=LEFT><A HREF='Page_242.html'>Previous</A></TD> <TD ALIGN=RIGHT><A HREF='Page_244.html'>Next</A></TD> </TR> </TABLE></TD></TR><TR><TD ALIGN=LEFT><P><A NAME='JUMPDEST_Page_243'/><A NAME='{83C}'/><TABLE BORDER=0 CELLSPACING=0 CELLPADDING=0 WIDTH='100%'><TR><TD ALIGN=RIGHT><FONT FACE='Times New Roman, Times, Serif' SIZE=2 COLOR=#FF0000>Page 243</FONT></TD></TR></TABLE><A NAME='{83D}'/><TABLE CELLPADDING=0 CELLSPACING=0 BORDER=0 WIDTH='100%'><TR><TD HEIGHT=12></TD></TR><TR><TD><TABLE CELLSPACING=0 BGCOLOR=#C0C0C0 BORDER=1 BORDERCOLOR=#000000 WIDTH=625 CELLPADDING=5><TR><TD COLSPAN=3 WIDTH=625 VALIGN=TOP><TABLE BORDER=0 CELLSPACING=0 CELLPADDING=0 WIDTH='100%'><TR><TD ALIGN=CENTER><FONT FACE='Times New Roman, Times, Serif' SIZE=2><B>Buyer Beware</B></FONT></TD></TR></TABLE></TD></TR><TR><TD COLSPAN=3 WIDTH=625 VALIGN=TOP><FONT FACE='Times New Roman, Times, Serif' SIZE=2>Although these data resellers are very good at providing timely and accurate demographics, the density of their coverage, or ''file penetration," is not always 100 percent. To give you an idea of just how accurate their information is the following table reflects the actual coverage of a household database provider by individual attributes and file density:</FONT></TD></TR><TR><TD WIDTH=194 VALIGN=TOP><FONT FACE='Times New Roman, Times, Serif' SIZE=2><B>Attribute</B></FONT></TD><TD WIDTH=151 VALIGN=TOP><TABLE BORDER=0 CELLSPACING=0 CELLPADDING=0 WIDTH='100%'><TR><TD ALIGN=CENTER><FONT FACE='Times New Roman, Times, Serif' SIZE=2><B>Inferred</B></FONT></TD></TR></TABLE></TD><TD WIDTH=279 VALIGN=TOP><TABLE BORDER=0 CELLSPACING=0 CELLPADDING=0 WIDTH='100%'><TR><TD ALIGN=CENTER><FONT FACE='Times New Roman, Times, Serif' SIZE=2><B>File Density (Accuracy)</B></FONT></TD></TR></TABLE></TD></TR><TR><TD WIDTH=194 VALIGN=TOP><FONT FACE='Times New Roman, Times, Serif' SIZE=2>Head of Household Age</FONT></TD><TD WIDTH=151 VALIGN=TOP><TABLE BORDER=0 CELLSPACING=0 CELLPADDING=0 WIDTH='100%'><TR><TD ALIGN=CENTER><FONT FACE='Times New Roman, Times, Serif' SIZE=2>yes</FONT></TD></TR></TABLE></TD><TD WIDTH=279 VALIGN=TOP><TABLE BORDER=0 CELLSPACING=0 CELLPADDING=0 WIDTH='100%'><TR> <TD ROWSPAN=5></TD> <TD COLSPAN=3 HEIGHT=1></TD> <TD ROWSPAN=5 WIDTH=6><IMG SRC='tab.gif' BORDER=0 WIDTH=6 HEIGHT=1></TD></TR><TR> <TD COLSPAN=3></TD></TR><TR><TD></TD> <TD ALIGN=RIGHT><FONT FACE='Times New Roman, Times, Serif' SIZE=2>98% (Exact—YOB)</FONT></TD><TD></TD></TR><TR> <TD COLSPAN=3></TD></TR><TR> <TD COLSPAN=3 HEIGHT=1></TD></TR></TABLE></TD></TR><TR><TD WIDTH=194 VALIGN=TOP><FONT FACE='Times New Roman, Times, Serif' SIZE=2>Income</FONT></TD><TD WIDTH=151 VALIGN=TOP><TABLE BORDER=0 CELLSPACING=0 CELLPADDING=0 WIDTH='100%'><TR><TD ALIGN=CENTER><FONT FACE='Times New Roman, Times, Serif' SIZE=2>yes</FONT></TD></TR></TABLE></TD><TD WIDTH=279 VALIGN=TOP><TABLE BORDER=0 CELLSPACING=0 CELLPADDING=0 WIDTH='100%'><TR> <TD ROWSPAN=5></TD> <TD COLSPAN=3 HEIGHT=1></TD> <TD ROWSPAN=5 WIDTH=1><IMG SRC='tab.gif' BORDER=0 WIDTH=1 HEIGHT=1></TD></TR><TR> <TD COLSPAN=3></TD></TR><TR><TD></TD> <TD ALIGN=RIGHT><FONT FACE='Times New Roman, Times, Serif' SIZE=2>98%</FONT></TD><TD></TD></TR><TR> <TD COLSPAN=3></TD></TR><TR> <TD COLSPAN=3 HEIGHT=1></TD></TR></TABLE></TD></TR><TR><TD WIDTH=194 VALIGN=TOP><FONT FACE='Times New Roman, Times, Serif' SIZE=2>Marital Status</FONT></TD><TD WIDTH=151 VALIGN=TOP><TABLE BORDER=0 CELLSPACING=0 CELLPADDING=0 WIDTH='100%'><TR><TD ALIGN=CENTER><FONT FACE='Times New Roman, Times, Serif' SIZE=2>yes</FONT></TD></TR></TABLE></TD><TD WIDTH=279 VALIGN=TOP><TABLE BORDER=0 CELLSPACING=0 CELLPADDING=0 WIDTH='100%'><TR> <TD ROWSPAN=5></TD> <TD COLSPAN=3 HEIGHT=1></TD> <TD ROWSPAN=5 WIDTH=1><IMG SRC='tab.gif' BORDER=0 WIDTH=1 HEIGHT=1></TD></TR><TR> <TD COLSPAN=3></TD></TR><TR><TD></TD> <TD ALIGN=RIGHT><FONT FACE='Times New Roman, Times, Serif' SIZE=2>25⌨️ 快捷键说明
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