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<HTML> <HEAD> <!--SCRIPT LANGUAGE="JavaScript" SRC="http://a1835.g.akamai.net/f/1835/276/3h/www.netlibrary.com/include/js/dictionary_library.js"></SCRIPT> <SCRIPT LANGUAGE="JavaScript"> if (!opener){document.onkeyup=parent.turnBookPage;} </SCRIPT!--> <META HTTP-EQUIV="Cache-Control" CONTENT="no-cache"> <META HTTP-EQUIV="Pragma" CONTENT="no-cache"> <META HTTP-EQUIV="Expires" CONTENT="-1"><META http-equiv="Content-Type" content="text/html; charset=windows-1252"><SCRIPT>var PrevPage="Page_233";var NextPage="Page_235";var CurPage="Page_234";var PageOrder="243";</SCRIPT> <TITLE>Document</TITLE> </HEAD> <BODY BGCOLOR="#FFFFFF"><CENTER><TABLE BORDER=0 WIDTH=100% CELLPADDING=0><TR><TD ALIGN=CENTER> <TABLE BORDER=0 CELLPADDING=2 CELLSPACING=0 WIDTH=100%> <TR> <TD ALIGN=LEFT><A HREF='Page_233.html'>Previous</A></TD> <TD ALIGN=RIGHT><A HREF='Page_235.html'>Next</A></TD> </TR> </TABLE></TD></TR><TR><TD ALIGN=LEFT><P><A NAME='JUMPDEST_Page_234'/><A NAME='{80B}'/><TABLE BORDER=0 CELLSPACING=0 CELLPADDING=0 WIDTH='100%'><TR><TD ALIGN=RIGHT><FONT FACE='Times New Roman, Times, Serif' SIZE=2 COLOR=#FF0000>Page 234</FONT></TD></TR></TABLE><A NAME='{80C}'/><TABLE CELLPADDING=0 CELLSPACING=0 BORDER=0 WIDTH='100%'><TR><TD HEIGHT=12></TD></TR><TR><TD><TABLE CELLSPACING=0 WIDTH=626 CELLPADDING=5><TR><TD WIDTH=164 VALIGN=TOP><FONT FACE='Times New Roman, Times, Serif' SIZE=2>1C Upper Income Empty Nesters</FONT></TD><TD WIDTH=462 VALIGN=TOP><FONT FACE='Times New Roman, Times, Serif' SIZE=2>These are business owners and managers who are distributed throughout the country. Home furnishings and improvements rank high among their expenditures. Office supplier retailers like <I>officemax.com</I> and <I>officedepot.com</I> may want to identify, attract, and retain these visitors.</FONT></TD></TR><TR><TD WIDTH=164 VALIGN=TOP><FONT FACE='Times New Roman, Times, Serif' SIZE=2>1D Successful Suburbanites</FONT></TD><TD WIDTH=462 VALIGN=TOP><FONT FACE='Times New Roman, Times, Serif' SIZE=2>Essentially suburban, they drive new cars and spend money on sports, exercise equipment, and personal computers. These consumers are seasoned online shoppers and will likely continue to buy products and services on the Web. They have a particularly high lifetime value LTV ranking. These are savvy consumers and likely to shop at <I>compare.net.</I></FONT></TD></TR><TR><TD WIDTH=164 VALIGN=TOP><FONT FACE='Times New Roman, Times, Serif' SIZE=2>1E Prosperous Baby Boomers</FONT></TD><TD WIDTH=462 VALIGN=TOP><FONT FACE='Times New Roman, Times, Serif' SIZE=2>They participate in sports, but do not invest or save in proportion to their income.<I> espn.com</I> and sport equipment retailers will want to recognize these visitors.</FONT></TD></TR><TR><TD WIDTH=164 VALIGN=TOP><FONT FACE='Times New Roman, Times, Serif' SIZE=2>1F Semirural Lifestyle</FONT></TD><TD WIDTH=462 VALIGN=TOP><FONT FACE='Times New Roman, Times, Serif' SIZE=2>They maintain their livelihood by selfemployment—many of them working at home. They are interested in reading, needlework, and cooking. Home office workers, these consumers have come to use the Web for browsing and shopping. They are likely to be the most loyal and profitable customers of <I>amazon.com.</I></FONT></TD></TR><TR><TD COLSPAN=2 WIDTH=626 VALIGN=TOP><BR><FONT FACE='Times New Roman, Times, Serif' SIZE=2><B>GROUP 2: UPSCALE HOUSEHOLDS</B></FONT></TD></TR><TR><TD WIDTH=164 VALIGN=TOP><FONT FACE='Times New Roman, Times, Serif' SIZE=2>2A Urban Professional Couples</FONT></TD><TD WIDTH=462 VALIGN=TOP><FONT FACE='Times New Roman, Times, Serif' SIZE=2>Taking domestic vacations, they spend on theater and concerts and dining out rather than cooking in. These are <I>geocities.com</I> browsers and shoppers.</FONT></TD></TR><TR><TD WIDTH=164 VALIGN=TOP><FONT FACE='Times New Roman, Times, Serif' SIZE=2>2B Baby Boomers with Children</FONT></TD><TD WIDTH=462 VALIGN=TOP><FONT FACE='Times New Roman, Times, Serif' SIZE=2>This is a homogeneous type who spends their time and money on home and family-oriented activities and goods. These are the <I>disney.com, etoy.com,</I> and <I>ty.com</I> consumers.</FONT></TD></TR><TR><TD WIDTH=164 VALIGN=TOP><FONT FACE='Times New Roman, Times, Serif' SIZE=2>2C Thriving Immigrants</FONT></TD><TD WIDTH=462 VALIGN=TOP><FONT FACE='Times New Roman, Times, Serif' SIZE=2>Owning 2+ cars, they neither invest nor save. Activities include casino gambling and ordering take-out while watching the NFL on TV. This is the <I>WebTv.com</I> crowd.</FONT></TD></TR></TABLE></TD></TR></TABLE><BR><A NAME='{80D}'/></FORM></P></TD></TR></TABLE><P><FONT SIZE=0 COLOR=WHITE></CENTER><A NAME="bottom"> </A><!-- netLibrary.com Copyright Notice --> </BODY></HTML>⌨️ 快捷键说明
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