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<HTML> <HEAD> <!--SCRIPT LANGUAGE="JavaScript" SRC="http://a1835.g.akamai.net/f/1835/276/3h/www.netlibrary.com/include/js/dictionary_library.js"></SCRIPT> <SCRIPT LANGUAGE="JavaScript"> if (!opener){document.onkeyup=parent.turnBookPage;} </SCRIPT!--> <META HTTP-EQUIV="Cache-Control" CONTENT="no-cache"> <META HTTP-EQUIV="Pragma" CONTENT="no-cache"> <META HTTP-EQUIV="Expires" CONTENT="-1"><META http-equiv="Content-Type" content="text/html; charset=windows-1252"><SCRIPT>var PrevPage="Page_151";var NextPage="Page_153";var CurPage="Page_152";var PageOrder="162";</SCRIPT> <TITLE>Document</TITLE> </HEAD> <BODY BGCOLOR="#FFFFFF"><CENTER><TABLE BORDER=0 WIDTH=100% CELLPADDING=0><TR><TD ALIGN=CENTER> <TABLE BORDER=0 CELLPADDING=2 CELLSPACING=0 WIDTH=100%> <TR> <TD ALIGN=LEFT><A HREF='Page_151.html'>Previous</A></TD> <TD ALIGN=RIGHT><A HREF='Page_153.html'>Next</A></TD> </TR> </TABLE></TD></TR><TR><TD ALIGN=LEFT><P><A NAME='JUMPDEST_Page_152'/><A NAME='{55F}'/><TABLE BORDER=0 CELLSPACING=0 CELLPADDING=0 WIDTH='100%'><TR><TD ALIGN=RIGHT><FONT FACE='Times New Roman, Times, Serif' SIZE=2 COLOR=#FF0000>Page 152</FONT></TD></TR></TABLE><A NAME='{560}'/><TABLE BORDER=0 CELLSPACING=0 CELLPADDING=0><TR> <TD ROWSPAN=5 WIDTH=24><IMG SRC='tab.gif' BORDER=0 WIDTH=24 HEIGHT=1></TD> <TD COLSPAN=3 HEIGHT=12></TD> <TD ROWSPAN=5 WIDTH=24><IMG SRC='tab.gif' BORDER=0 WIDTH=24 HEIGHT=1></TD></TR><TR> <TD COLSPAN=3></TD></TR><TR><TD></TD> <TD><FONT FACE='Times New Roman, Times, Serif' SIZE=2><I>Wizards are nearly all males, and relatively young, with a median age under 30. Despite their age, many work as computer technicians, professors, middle managers, consultants, or industry analysts, and therefore earn a medium to high household income.</I></FONT></TD><TD></TD></TR><TR> <TD COLSPAN=3></TD></TR><TR> <TD COLSPAN=3 HEIGHT=1></TD></TR></TABLE><A NAME='{561}'/><TABLE BORDER=0 CELLSPACING=0 CELLPADDING=0><TR> <TD ROWSPAN=5 WIDTH=24><IMG SRC='tab.gif' BORDER=0 WIDTH=24 HEIGHT=1></TD> <TD COLSPAN=3 HEIGHT=12></TD> <TD ROWSPAN=5 WIDTH=24><IMG SRC='tab.gif' BORDER=0 WIDTH=24 HEIGHT=1></TD></TR><TR> <TD COLSPAN=3></TD></TR><TR><TD></TD> <TD><FONT FACE='Times New Roman, Times, Serif' SIZE=2><I>Wizards are a prime target for sophisticated technical information, beta test software, authoring tools, computer and software industry conferences and trade shows, and other computer-related professional or product communications. They like software with lots of options and enjoy climbing a learning curve if it leads to interesting new abilities.</I></FONT></TD><TD></TD></TR><TR> <TD COLSPAN=3></TD></TR><TR> <TD COLSPAN=3 HEIGHT=1></TD></TR></TABLE><A NAME='{562}'/><TABLE BORDER=0 CELLSPACING=0 CELLPADDING=0><TR> <TD ROWSPAN=5></TD> <TD COLSPAN=3 HEIGHT=12></TD> <TD ROWSPAN=5></TD></TR><TR> <TD COLSPAN=3></TD></TR><TR><TD></TD> <TD><FONT FACE='Times New Roman, Times, Serif' SIZE=3>Through the data mining of your website a new understanding of your visitors and customers will emerge, especially when merged with psychographic profiles like iVALS. Through the mining of this data, a profile or several composites can emerge which will assist you in tailoring their experience during their time in your site to more closely meet their needs.</FONT></TD><TD></TD></TR><TR> <TD COLSPAN=3></TD></TR><TR> <TD COLSPAN=3 HEIGHT=1></TD></TR></TABLE><A NAME='{563}'/><TABLE BORDER=0 CELLSPACING=0 CELLPADDING=0><TR> <TD ROWSPAN=5></TD> <TD COLSPAN=3 HEIGHT=12></TD> <TD ROWSPAN=5></TD></TR><TR> <TD COLSPAN=3></TD></TR><TR><TD></TD> <TD><FONT FACE='Times New Roman, Times, Serif' SIZE=3>This final step of your data mining analysis requires that you monitor the performance of the models that you have generated. All models will age and their performance will disintegrate, so you need to ensure you monitor the accuracy of your data mining models.</FONT></TD><TD></TD></TR><TR> <TD COLSPAN=3></TD></TR><TR> <TD COLSPAN=3 HEIGHT=1></TD></TR></TABLE><A NAME='{564}'/><TABLE BORDER=0 CELLSPACING=0 CELLPADDING=0><TR> <TD ROWSPAN=5></TD> <TD COLSPAN=3 HEIGHT=12></TD> <TD ROWSPAN=5></TD></TR><TR> <TD COLSPAN=3></TD></TR><TR><TD></TD> <TD><FONT FACE='Times New Roman, Times, Serif' SIZE=3>The data mining process can involve some if not all of the above steps, and in many cases they may not be sequential. There will be instances where certain steps can be entirely skipped. However, the basic idea in the process is to ensure that the data mining is heavily dependent on recognizing the business objectives of your website and the limitations of the data and the tools.</FONT></TD><TD></TD></TR><TR> <TD COLSPAN=3></TD></TR><TR> <TD COLSPAN=3 HEIGHT=1></TD></TR></TABLE><A NAME='{565}'/><TABLE BORDER=0 CELLSPACING=0 CELLPADDING=0><TR> <TD ROWSPAN=5></TD> <TD COLSPAN=3 HEIGHT=12></TD> <TD ROWSPAN=5></TD></TR><TR> <TD COLSPAN=3></TD></TR><TR><TD></TD> <TD><FONT FACE='Times New Roman, Times, Serif' SIZE=3>The integration of the data mining solutions usually means taking action. A data mining analysis can lead to making some organizational changes on how your website resources are deployed, or what recommendations are made to management and what alliances and partnerships you may want to consider. The integration of a data mining analysis may impact how your online inventory is arranged, or how your website promotions are planned, or which website visitors and customers get what offers. It may involve a closely integrated e-mail system incorporating personalized notification of products and services based on your data mining analyses. This integration may involve how accounts are scored, graded, or grouped. The integration of a data mining solution may be done on a case-by-case basis or on a batch process, so that, for example, you profile your entire website customer account file on a weekly, monthly, or quarterly basis.</FONT><FONT FACE='Times New Roman, Times, Serif' SIZE=3 COLOR=#FFFF00><!-- break --></FONT></TD><TD></TD></TR><TR> <TD COLSPAN=3></TD></TR><TR> <TD COLSPAN=3 HEIGHT=1></TD></TR></TABLE><A NAME='{566}'/></FORM></P></TD></TR></TABLE><P><FONT SIZE=0 COLOR=WHITE></CENTER><A NAME="bottom"> </A><!-- netLibrary.com Copyright Notice --> </BODY></HTML>
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