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<HTML> <HEAD> <!--SCRIPT LANGUAGE="JavaScript" SRC="http://a1835.g.akamai.net/f/1835/276/3h/www.netlibrary.com/include/js/dictionary_library.js"></SCRIPT> <SCRIPT LANGUAGE="JavaScript"> if (!opener){document.onkeyup=parent.turnBookPage;} </SCRIPT!--> <META HTTP-EQUIV="Cache-Control" CONTENT="no-cache"> <META HTTP-EQUIV="Pragma" CONTENT="no-cache"> <META HTTP-EQUIV="Expires" CONTENT="-1"><META http-equiv="Content-Type" content="text/html; charset=windows-1252"><SCRIPT>var PrevPage="Page_307";var NextPage="Page_309";var CurPage="Page_308";var PageOrder="315";</SCRIPT> <TITLE>Document</TITLE> </HEAD> <BODY BGCOLOR="#FFFFFF"><CENTER><TABLE BORDER=0 WIDTH=100% CELLPADDING=0><TR><TD ALIGN=CENTER> <TABLE BORDER=0 CELLPADDING=2 CELLSPACING=0 WIDTH=100%> <TR> <TD ALIGN=LEFT><A HREF='Page_307.html'>Previous</A></TD> <TD ALIGN=RIGHT><A HREF='Page_309.html'>Next</A></TD> </TR> </TABLE></TD></TR><TR><TD ALIGN=LEFT><P><A NAME='JUMPDEST_Page_308'/><A NAME='{A36}'/><TABLE BORDER=0 CELLSPACING=0 CELLPADDING=0 WIDTH='100%'><TR><TD ALIGN=RIGHT><FONT FACE='Times New Roman, Times, Serif' SIZE=2 COLOR=#FF0000>Page 308</FONT></TD></TR></TABLE><A NAME='{A37}'/><TABLE BORDER=0 CELLSPACING=0 CELLPADDING=0><TR> <TD ROWSPAN=5></TD> <TD COLSPAN=3 HEIGHT=12></TD> <TD ROWSPAN=5></TD></TR><TR> <TD COLSPAN=3></TD></TR><TR><TD></TD> <TD><FONT FACE='Times New Roman, Times, Serif' SIZE=3>such as a clustering or segmentation analysis. One of the immediate benefits of linking your website and data warehouse is that you can match, compare, and mine the data in order to compare the features of your existing customers with potential new clients. You may uncover some similarities in their regional location, age, gender, or other demographic, income, or lifestyle features. An important side benefit is that you may find a new market segment or a completely new type of customer you did not have before.</FONT></TD><TD></TD></TR><TR> <TD COLSPAN=3></TD></TR><TR> <TD COLSPAN=3 HEIGHT=1></TD></TR></TABLE><A NAME='{A38}'/><TABLE BORDER=0 CELLSPACING=0 CELLPADDING=0><TR> <TD ROWSPAN=5></TD> <TD COLSPAN=3 HEIGHT=17></TD> <TD ROWSPAN=5></TD></TR><TR> <TD COLSPAN=3></TD></TR><TR><TD></TD> <TD><FONT FACE='Times New Roman, Times, Serif' SIZE=3><B>The Data Set</B></FONT></TD><TD></TD></TR><TR> <TD COLSPAN=3></TD></TR><TR> <TD COLSPAN=3 HEIGHT=1></TD></TR></TABLE><A NAME='{A39}'/><TABLE BORDER=0 CELLSPACING=0 CELLPADDING=0><TR> <TD ROWSPAN=5></TD> <TD COLSPAN=3 HEIGHT=12></TD> <TD ROWSPAN=5></TD></TR><TR> <TD COLSPAN=3></TD></TR><TR><TD></TD> <TD><FONT FACE='Times New Roman, Times, Serif' SIZE=3>As you interact with your visitors and customers you gradually capture more and more information about them. You begin by first finding out how they found your site and what keywords they used to find you, which you capture from your log files. Next, as they complete a form you find out what ZIP code they live in and other important information, such as their preferences and age or gender. Finally, should they make a purchase, you then have their physical address. All of these elements that you have captured can be used to match them against a collaborative engine or demographic and household information files in order to gain an additional understanding of their lifestyle and their preferences. More importantly the combined data set can be mined in order to segment and construct profiles about who they are. This composite can be constructed as a comma-delimited string, which can easily be imported into a series of data mining tools.</FONT><FONT FACE='Times New Roman, Times, Serif' SIZE=3 COLOR=#FFFF00><!-- break --></FONT></TD><TD></TD></TR><TR> <TD COLSPAN=3></TD></TR><TR> <TD COLSPAN=3 HEIGHT=1></TD></TR></TABLE><A NAME='{A3A}'/><TABLE CELLPADDING=0 CELLSPACING=0 BORDER=0 WIDTH='100%'><TR><TD HEIGHT=12></TD></TR><TR><TD><TABLE CELLSPACING=0 BGCOLOR=#C0C0C0 BORDER=1 BORDERCOLOR=#000000 WIDTH=614 CELLPADDING=5><TR><TD COLSPAN=2 ROWSPAN=2 WIDTH=614 VALIGN=TOP><TABLE BORDER=0 CELLSPACING=0 CELLPADDING=0 WIDTH='100%'><TR> <TD ROWSPAN=5></TD> <TD COLSPAN=3 HEIGHT=12></TD> <TD ROWSPAN=5></TD></TR><TR> <TD COLSPAN=3></TD></TR><TR><TD></TD> <TD ALIGN=CENTER><FONT FACE='Times New Roman, Times, Serif' SIZE=2><B>The Data Set Breakdown</B></FONT></TD><TD></TD></TR><TR> <TD COLSPAN=3></TD></TR><TR> <TD COLSPAN=3 HEIGHT=1></TD></TR></TABLE><TABLE BORDER=0 CELLSPACING=0 CELLPADDING=0><TR> <TD ROWSPAN=5></TD> <TD COLSPAN=3 HEIGHT=12></TD> <TD ROWSPAN=5></TD></TR><TR> <TD COLSPAN=3></TD></TR><TR><TD></TD> <TD><FONT FACE='Times New Roman, Times, Serif' SIZE=2>A single customer record with server data and appended household and demographic values:</FONT></TD><TD></TD></TR><TR> <TD COLSPAN=3></TD></TR><TR> <TD COLSPAN=3 HEIGHT=1></TD></TR></TABLE><TABLE BORDER=0 CELLSPACING=0 CELLPADDING=0><TR> <TD ROWSPAN=5></TD> <TD COLSPAN=3 HEIGHT=12></TD> <TD ROWSPAN=5></TD></TR><TR> <TD COLSPAN=3></TD></TR><TR><TD></TD> <TD><FONT FACE='Courier New, Courier, Mono New, Courier, Mono' SIZE=2>ntt.com.jp - - [08/Jul/1999:16:44:14 - <BR> 0744] "GET /webminer/index.html <BR> HTTP/1.0" 200 5898 "http://search. <BR> yahoo.com/bin/search?p=data+mining+web <BR> sites" "Mozilla/3.01 (Macintosh; I; <BR> PPC)", Session_ID=1BABV317MEN, Joe <BR> Blow,34, Male,94502,j bl ow@doc1.com, <BR> 4,$81,895, "Luxury",$153,408, $278, <BR> 1, 1998-08-29, 3, 5, 10, 70,0,2,0,0, <BR> 0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,,etc. </FONT></TD><TD></TD></TR><TR> <TD COLSPAN=3></TD></TR><TR> <TD COLSPAN=3 HEIGHT=1></TD></TR></TABLE><TABLE BORDER=0 CELLSPACING=0 CELLPADDING=0><TR> <TD ROWSPAN=5></TD> <TD COLSPAN=3 HEIGHT=12></TD> <TD ROWSPAN=5></TD></TR><TR> <TD COLSPAN=3></TD></TR><TR><TD></TD> <TD><FONT FACE='Times New Roman, Times, Serif' SIZE=2>This is the information breakdown of this single customer record sample:</FONT></TD><TD></TD></TR><TR> <TD COLSPAN=3></TD></TR><TR> <TD COLSPAN=3 HEIGHT=1></TD></TR></TABLE></TD></TR><TR><TD WIDTH=365 VALIGN=TOP><FONT FACE='Times New Roman, Times, Serif' SIZE=2>This contains the domain:</FONT></TD><TD WIDTH=250 VALIGN=TOP><FONT FACE='Times New Roman, Times, Serif' SIZE=2>ntt. com.jp</FONT></TD></TR><TR><TD WIDTH=365 VALIGN=TOP><FONT FACE='Times New Roman, Times, Serif' SIZE=2>The data and time:</FONT></TD><TD WIDTH=250 VALIGN=TOP><FONT FACE='Times New Roman, Times, Serif' SIZE=2>[08/Jul/1999;16:44:14-0744]</FONT></TD></TR><TR><TD WIDTH=365 VALIGN=TOP><FONT FACE='Times New Roman, Times, Serif' SIZE=2>The requested page:</FONT></TD><TD WIDTH=250 VALIGN=TOP><FONT FACE='Times New Roman, Times, Serif' SIZE=2>''GET /webminer/index.html</FONT></TD></TR><TR><TD WIDTH=365 VALIGN=TOP><FONT FACE='Times New Roman, Times, Serif' SIZE=2>The version number:</FONT></TD><TD WIDTH=250 VALIGN=TOP><FONT FACE='Times New Roman, Times, Serif' SIZE=2>HTTP/1.0</FONT></TD></TR><TR><TD WIDTH=365 VALIGN=TOP><FONT FACE='Times New Roman, Times, Serif' SIZE=2>The status results:</FONT></TD><TD WIDTH=250 VALIGN=TOP><FONT FACE='Times New Roman, Times, Serif' SIZE=2>200</FONT></TD></TR><TR><TD WIDTH=365 VALIGN=TOP><FONT FACE='Times New Roman, Times, Serif' SIZE=2>The number of bytes sent:</FONT></TD><TD WIDTH=250 VALIGN=TOP><FONT FACE='Times New Roman, Times, Serif' SIZE=2>5898"</FONT></TD></TR><TR><TD WIDTH=365 VALIGN=TOP><FONT FACE='Times New Roman, Times, Serif' SIZE=2>The referring search engine website:</FONT></TD><TD WIDTH=250 VALIGN=TOP><FONT FACE='Times New Roman, Times, Serif' SIZE=2 COLOR=#0000FF><U>http://search.yahoo.com</U></FONT></TD></TR><TR><TD WIDTH=365 VALIGN=TOP><FONT FACE='Times New Roman, Times, Serif' SIZE=2>The search keywords:</FONT></TD><TD WIDTH=250 VALIGN=TOP><FONT FACE='Times New Roman, Times, Serif' SIZE=2>/bin/search?p=data+mining+websites</FONT></TD></TR><TR><TD WIDTH=365 VALIGN=TOP><FONT FACE='Times New Roman, Times, Serif' SIZE=2>The browser used:</FONT></TD><TD WIDTH=250 VALIGN=TOP><FONT FACE='Times New Roman, Times, Serif' SIZE=2>"Mozilla/3.01 (Macintosh; I; PPC)"</FONT></TD></TR></TABLE></TD></TR></TABLE><BR><A NAME='{A3B}'/></FORM></P></TD></TR></TABLE><P><FONT SIZE=0 COLOR=WHITE></CENTER><A NAME="bottom"> </A><!-- netLibrary.com Copyright Notice --> </BODY></HTML>⌨️ 快捷键说明
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