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<HTML>  <HEAD>    <!--SCRIPT LANGUAGE="JavaScript" SRC="http://a1835.g.akamai.net/f/1835/276/3h/www.netlibrary.com/include/js/dictionary_library.js"></SCRIPT>    <SCRIPT LANGUAGE="JavaScript">      if (!opener){document.onkeyup=parent.turnBookPage;}    </SCRIPT!-->    <META HTTP-EQUIV="Cache-Control" CONTENT="no-cache">    <META HTTP-EQUIV="Pragma" CONTENT="no-cache">    <META HTTP-EQUIV="Expires" CONTENT="-1"><META http-equiv="Content-Type" content="text/html; charset=windows-1252"><SCRIPT>var PrevPage="Page_112";var NextPage="Page_114";var CurPage="Page_113";var PageOrder="124";</SCRIPT>  <TITLE>Document</TITLE>  </HEAD>  <BODY BGCOLOR="#FFFFFF"><CENTER><TABLE BORDER=0 WIDTH=100% CELLPADDING=0><TR><TD ALIGN=CENTER>  <TABLE BORDER=0 CELLPADDING=2 CELLSPACING=0 WIDTH=100%>  <TR>  <TD ALIGN=LEFT><A HREF='Page_112.html'>Previous</A></TD>  <TD ALIGN=RIGHT><A HREF='Page_114.html'>Next</A></TD>  </TR>  </TABLE></TD></TR><TR><TD ALIGN=LEFT><P><A NAME='JUMPDEST_Page_113'/><A NAME='{3DC}'/><TABLE BORDER=0 CELLSPACING=0 CELLPADDING=0 WIDTH='100%'><TR><TD ALIGN=RIGHT><FONT FACE='Times New Roman, Times, Serif' SIZE=2 COLOR=#FF0000>Page 113</FONT></TD></TR></TABLE><A NAME='{3DD}'/><TABLE CELLPADDING=0 CELLSPACING=0 BORDER=0 WIDTH='100%'><TR><TD HEIGHT=12></TD></TR><TR><TD><TABLE CELLSPACING=0 WIDTH=583 CELLPADDING=5><TR><TD WIDTH=103 VALIGN=TOP><FONT FACE='Times New Roman, Times, Serif' SIZE=2>Rule 1:</FONT></TD><TD WIDTH=96 VALIGN=TOP><FONT FACE='Times New Roman, Times, Serif' SIZE=2>0.93</FONT></TD><TD WIDTH=144 VALIGN=TOP><FONT FACE='Times New Roman, Times, Serif' SIZE=2>IF Age 32</FONT></TD><TD WIDTH=240 VALIGN=TOP><FONT FACE='Times New Roman, Times, Serif' SIZE=2>THEN will purchase product X</FONT></TD></TR><TR><TD WIDTH=103 VALIGN=TOP><FONT FACE='Times New Roman, Times, Serif' SIZE=2>Rule 2:</FONT></TD><TD WIDTH=96 VALIGN=TOP><FONT FACE='Times New Roman, Times, Serif' SIZE=2>0.66</FONT></TD><TD WIDTH=144 VALIGN=TOP><FONT FACE='Times New Roman, Times, Serif' SIZE=2>IF Gender M</FONT></TD><TD WIDTH=240 VALIGN=TOP><FONT FACE='Times New Roman, Times, Serif' SIZE=2>THEN will purchase product Y</FONT></TD></TR><TR><TD WIDTH=103 VALIGN=TOP><FONT FACE='Times New Roman, Times, Serif' SIZE=2>Rule 3:</FONT></TD><TD WIDTH=96 VALIGN=TOP><FONT FACE='Times New Roman, Times, Serif' SIZE=2>0.87</FONT></TD><TD WIDTH=144 VALIGN=TOP><FONT FACE='Times New Roman, Times, Serif' SIZE=2>IF Prior Sale Y</FONT></TD><TD WIDTH=240 VALIGN=TOP><FONT FACE='Times New Roman, Times, Serif' SIZE=2>THEN will purchase product Z</FONT></TD></TR><TR><TD COLSPAN=4 WIDTH=583 VALIGN=TOP><FONT FACE='Times New Roman, Times, Serif' SIZE=2>Committee Average: 0.82</FONT></TD></TR><TR><TD COLSPAN=4 WIDTH=583 VALIGN=TOP><FONT FACE='Times New Roman, Times, Serif' SIZE=2>Average propensity to purchase product groups X, Y, Z</FONT></TD></TR></TABLE></TD></TR></TABLE><BR><A NAME='{3DE}'/><TABLE BORDER=0 CELLSPACING=0 CELLPADDING=0><TR>  <TD ROWSPAN=5></TD>  <TD COLSPAN=3 HEIGHT=12></TD>  <TD ROWSPAN=5></TD></TR><TR>  <TD COLSPAN=3></TD></TR><TR><TD></TD>  <TD><FONT FACE='Times New Roman, Times, Serif' SIZE=3>Repeated runs of the genetic algorithm system are performed using different random number seed rules. The process involves all three steps (reproduction, crossover, and mutation) to insure poor rules (classifiers) are eliminated by the committees. The concept of using genetic algorithms with machine-learning algorithms is meant to optimize the search space and improve the overall accuracy of their predictive models.</FONT></TD><TD></TD></TR><TR>  <TD COLSPAN=3></TD></TR><TR>  <TD COLSPAN=3 HEIGHT=1></TD></TR></TABLE><A NAME='{3DF}'/><TABLE BORDER=0 CELLSPACING=0 CELLPADDING=0><TR>  <TD ROWSPAN=5></TD>  <TD COLSPAN=3 HEIGHT=12></TD>  <TD ROWSPAN=5></TD></TR><TR>  <TD COLSPAN=3></TD></TR><TR><TD></TD>  <TD><FONT FACE='Times New Roman, Times, Serif' SIZE=3>There are few commercial genetic algorithm data mining tools in the market, making it difficult to incorporate the technology in the analysis of your web data. On the desktop level there is Evolver, an add-on to Microsoft Excel. The product has been around for some time and is quite robust and built on solid theory. From the Netherlands there is a newer package called The OMEGA Predictive Modeling System, which uses a GA to optimize the learning process. Another tool known as the Neuro Genetic Optimizer (NGO) incorporates a GA with back-propagation and Self-Organizing Map neural networks. On the high-end there is the NeoVista Solutions software, which includes a genetic algorithm module as part of its data mining suite of tools. Public code is also available from several universities on the Web for those who wish to develop their own applications.</FONT></TD><TD></TD></TR><TR>  <TD COLSPAN=3></TD></TR><TR>  <TD COLSPAN=3 HEIGHT=1></TD></TR></TABLE><A NAME='{3E0}'/><TABLE BORDER=0 CELLSPACING=0 CELLPADDING=0><TR>  <TD ROWSPAN=5></TD>  <TD COLSPAN=3 HEIGHT=17></TD>  <TD ROWSPAN=5></TD></TR><TR>  <TD COLSPAN=3></TD></TR><TR><TD></TD>  <TD><FONT FACE='Times New Roman, Times, Serif' SIZE=3><B>Genetic Algorithm Applications</B></FONT></TD><TD></TD></TR><TR>  <TD COLSPAN=3></TD></TR><TR>  <TD COLSPAN=3 HEIGHT=1></TD></TR></TABLE><A NAME='{3E1}'/><TABLE BORDER=0 CELLSPACING=0 CELLPADDING=0><TR>  <TD ROWSPAN=5></TD>  <TD COLSPAN=3 HEIGHT=12></TD>  <TD ROWSPAN=5></TD></TR><TR>  <TD COLSPAN=3></TD></TR><TR><TD></TD>  <TD><FONT FACE='Times New Roman, Times, Serif' SIZE=3>One of the most intriguing applications of GAs is in the area of retailing, specifically for the optimization of product shelf display size and location. Several retailers have begun to use GAs to design or improve their store and product layouts to maximize revenue opportunity given various store demographics. One of the problems retailers have, much like large e-commerce websites, is dealing with a large volume of products. Coupled with this are the changing and diverse demographics of store shoppers, each requiring a detailed and accurate reorganization of unique products for each store. E-commerce websites selling multiple products and services experience the same problem.</FONT><FONT FACE='Times New Roman, Times, Serif' SIZE=3 COLOR=#FFFF00><!-- break --></FONT></TD><TD></TD></TR><TR>  <TD COLSPAN=3></TD></TR><TR>  <TD COLSPAN=3 HEIGHT=1></TD></TR></TABLE><A NAME='{3E2}'/></FORM></P></TD></TR></TABLE><P><FONT SIZE=0 COLOR=WHITE></CENTER><A NAME="bottom">&nbsp;</A><!-- netLibrary.com Copyright Notice -->  </BODY></HTML>

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