📄 page_80.html
字号:
<HTML> <HEAD> <!--SCRIPT LANGUAGE="JavaScript" SRC="http://a1835.g.akamai.net/f/1835/276/3h/www.netlibrary.com/include/js/dictionary_library.js"></SCRIPT> <SCRIPT LANGUAGE="JavaScript"> if (!opener){document.onkeyup=parent.turnBookPage;} </SCRIPT!--> <META HTTP-EQUIV="Cache-Control" CONTENT="no-cache"> <META HTTP-EQUIV="Pragma" CONTENT="no-cache"> <META HTTP-EQUIV="Expires" CONTENT="-1"><META http-equiv="Content-Type" content="text/html; charset=windows-1252"><SCRIPT>var PrevPage="Page_79";var NextPage="Page_81";var CurPage="Page_80";var PageOrder="92";</SCRIPT> <TITLE>Document</TITLE> </HEAD> <BODY BGCOLOR="#FFFFFF"><CENTER><TABLE BORDER=0 WIDTH=100% CELLPADDING=0><TR><TD ALIGN=CENTER> <TABLE BORDER=0 CELLPADDING=2 CELLSPACING=0 WIDTH=100%> <TR> <TD ALIGN=LEFT><A HREF='Page_79.html'>Previous</A></TD> <TD ALIGN=RIGHT><A HREF='Page_81.html'>Next</A></TD> </TR> </TABLE></TD></TR><TR><TD ALIGN=LEFT><P><A NAME='JUMPDEST_Page_80'/><A NAME='{2D3}'/><TABLE BORDER=0 CELLSPACING=0 CELLPADDING=0 WIDTH='100%'><TR><TD ALIGN=RIGHT><FONT FACE='Times New Roman, Times, Serif' SIZE=2 COLOR=#FF0000>Page 80</FONT></TD></TR></TABLE><A NAME='{2D4}'/><TABLE BORDER=0 CELLSPACING=0 CELLPADDING=0><TR> <TD ROWSPAN=5></TD> <TD COLSPAN=3 HEIGHT=12></TD> <TD ROWSPAN=5></TD></TR><TR> <TD COLSPAN=3></TD></TR><TR><TD></TD> <TD><FONT FACE='Times New Roman, Times, Serif' SIZE=3>market segment represents to their business. What's important in this example is that the data mining process discovered the unique features and intervals in the data signaling a unique "signature" of High LTV web customers vs. Low and Medium LTV buyers.</FONT></TD><TD></TD></TR><TR> <TD COLSPAN=3></TD></TR><TR> <TD COLSPAN=3 HEIGHT=1></TD></TR></TABLE><A NAME='{2D5}'/><TABLE BORDER=0 CELLSPACING=0 CELLPADDING=0><TR> <TD ROWSPAN=5></TD> <TD COLSPAN=3 HEIGHT=12></TD> <TD ROWSPAN=5></TD></TR><TR> <TD COLSPAN=3></TD></TR><TR><TD></TD> <TD><FONT FACE='Times New Roman, Times, Serif' SIZE=3>A key distinction between manual methods of web data analysis and data mining is that the process used to discover the key customer <I>attributes,</I> such as sub-domain and gender, or the <I>intervals,</I> the number of transactions 3 to 4, or age ranges 25 to 39 in the data set. The key difference in using data mining tools in the analysis of web data is that the algorithms and not the user discovered the customer attributes and value ranges. The data mining process can also discover the key intervals indicating when a web customer may be expected to go from a Low LTV to a High LTV. The iterative analysis of your web data can also point out such customer profiles as a "brand-switcher" or a "win-back" for a specific product or service, based on historical online trends and web transaction patterns.</FONT></TD><TD></TD></TR><TR> <TD COLSPAN=3></TD></TR><TR> <TD COLSPAN=3 HEIGHT=1></TD></TR></TABLE><A NAME='{2D6}'/><TABLE BORDER=0 CELLSPACING=0 CELLPADDING=0><TR> <TD ROWSPAN=5></TD> <TD COLSPAN=3 HEIGHT=12></TD> <TD ROWSPAN=5></TD></TR><TR> <TD COLSPAN=3></TD></TR><TR><TD></TD> <TD><FONT FACE='Times New Roman, Times, Serif' SIZE=3>Once a LTV profile has been identified by the mining of web-based data, additional enhancements can be made through "appends" from demographic and household external databases. Internal web customer databases can be improved through a "merge and purge" methodology, that is, by merging an internal web customer database with external lifestyle and demographic information. Through this process new features about online customers may be discovered. Next, through the use of data mining, irrelevant attributes can be purged from the database for determining LTV. For example, a website marketer may discover that High LTV web customers have unique attributes regarding specific income levels, or other lifestyle traits. Once the data mining tools have "learned" the dominant features of each LTV group, it can rank them in order of statistical importance:</FONT><FONT FACE='Times New Roman, Times, Serif' SIZE=3 COLOR=#FFFF00><!-- break --></FONT></TD><TD></TD></TR><TR> <TD COLSPAN=3></TD></TR><TR> <TD COLSPAN=3 HEIGHT=1></TD></TR></TABLE><A NAME='{2D7}'/><TABLE CELLPADDING=0 CELLSPACING=0 BORDER=0 WIDTH='100%'><TR><TD HEIGHT=12></TD></TR><TR><TD><TABLE CELLSPACING=0 WIDTH=583 CELLPADDING=5><TR><TD WIDTH=193 VALIGN=TOP><FONT FACE='Times New Roman, Times, Serif' SIZE=2><B>Name</B></FONT></TD><TD WIDTH=198 VALIGN=TOP><FONT FACE='Times New Roman, Times, Serif' SIZE=2><B>Ranges</B></FONT></TD><TD WIDTH=192 VALIGN=TOP><FONT FACE='Times New Roman, Times, Serif' SIZE=2><B>Rank</B></FONT></TD></TR><TR><TD WIDTH=193 VALIGN=TOP><FONT FACE='Times New Roman, Times, Serif' SIZE=2>Zip Code</FONT></TD><TD WIDTH=198 VALIGN=TOP><FONT FACE='Times New Roman, Times, Serif' SIZE=2>1211 to 98776</FONT></TD><TD WIDTH=192 VALIGN=TOP><FONT FACE='Times New Roman, Times, Serif' SIZE=2>13</FONT></TD></TR><TR><TD WIDTH=193 VALIGN=TOP><FONT FACE='Times New Roman, Times, Serif' SIZE=2># of Employees</FONT></TD><TD WIDTH=198 VALIGN=TOP><FONT FACE='Times New Roman, Times, Serif' SIZE=2>03 to 89</FONT></TD><TD WIDTH=192 VALIGN=TOP><FONT FACE='Times New Roman, Times, Serif' SIZE=2>49</FONT></TD></TR><TR><TD WIDTH=193 VALIGN=TOP><FONT FACE='Times New Roman, Times, Serif' SIZE=2>SIC</FONT></TD><TD WIDTH=198 VALIGN=TOP><FONT FACE='Times New Roman, Times, Serif' SIZE=2>000 to 999</FONT></TD><TD WIDTH=192 VALIGN=TOP><FONT FACE='Times New Roman, Times, Serif' SIZE=2>03</FONT></TD></TR><TR><TD WIDTH=193 VALIGN=TOP><FONT FACE='Times New Roman, Times, Serif' SIZE=2>Customer Since</FONT></TD><TD WIDTH=198 VALIGN=TOP><FONT FACE='Times New Roman, Times, Serif' SIZE=2>1996 to 1998</FONT></TD><TD WIDTH=192 VALIGN=TOP><FONT FACE='Times New Roman, Times, Serif' SIZE=2>04</FONT></TD></TR><TR><TD WIDTH=193 VALIGN=TOP><FONT FACE='Times New Roman, Times, Serif' SIZE=2>Revolving Limit</FONT></TD><TD WIDTH=198 VALIGN=TOP><FONT FACE='Times New Roman, Times, Serif' SIZE=2>0 to 90000</FONT></TD><TD WIDTH=192 VALIGN=TOP><FONT FACE='Times New Roman, Times, Serif' SIZE=2>01</FONT></TD></TR><TR><TD WIDTH=193 VALIGN=TOP><FONT FACE='Times New Roman, Times, Serif' SIZE=2>Credit/Debit Ratio</FONT></TD><TD WIDTH=198 VALIGN=TOP><FONT FACE='Times New Roman, Times, Serif' SIZE=2>0 to 100</FONT></TD><TD WIDTH=192 VALIGN=TOP><FONT FACE='Times New Roman, Times, Serif' SIZE=2>06</FONT></TD></TR></TABLE></TD></TR></TABLE><BR><A NAME='{2D8}'/></FORM></P></TD></TR></TABLE><P><FONT SIZE=0 COLOR=WHITE></CENTER><A NAME="bottom"> </A><!-- netLibrary.com Copyright Notice --> </BODY></HTML>⌨️ 快捷键说明
复制代码
Ctrl + C
搜索代码
Ctrl + F
全屏模式
F11
切换主题
Ctrl + Shift + D
显示快捷键
?
增大字号
Ctrl + =
减小字号
Ctrl + -