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<HTML> <HEAD> <!--SCRIPT LANGUAGE="JavaScript" SRC="http://a1835.g.akamai.net/f/1835/276/3h/www.netlibrary.com/include/js/dictionary_library.js"></SCRIPT> <SCRIPT LANGUAGE="JavaScript"> if (!opener){document.onkeyup=parent.turnBookPage;} </SCRIPT!--> <META HTTP-EQUIV="Cache-Control" CONTENT="no-cache"> <META HTTP-EQUIV="Pragma" CONTENT="no-cache"> <META HTTP-EQUIV="Expires" CONTENT="-1"><META http-equiv="Content-Type" content="text/html; charset=windows-1252"><SCRIPT>var PrevPage="Page_235";var NextPage="Page_237";var CurPage="Page_236";var PageOrder="245";</SCRIPT> <TITLE>Document</TITLE> </HEAD> <BODY BGCOLOR="#FFFFFF"><CENTER><TABLE BORDER=0 WIDTH=100% CELLPADDING=0><TR><TD ALIGN=CENTER> <TABLE BORDER=0 CELLPADDING=2 CELLSPACING=0 WIDTH=100%> <TR> <TD ALIGN=LEFT><A HREF='Page_235.html'>Previous</A></TD> <TD ALIGN=RIGHT><A HREF='Page_237.html'>Next</A></TD> </TR> </TABLE></TD></TR><TR><TD ALIGN=LEFT><P><A NAME='JUMPDEST_Page_236'/><A NAME='{811}'/><TABLE BORDER=0 CELLSPACING=0 CELLPADDING=0 WIDTH='100%'><TR><TD ALIGN=RIGHT><FONT FACE='Times New Roman, Times, Serif' SIZE=2 COLOR=#FF0000>Page 236</FONT></TD></TR></TABLE><A NAME='{812}'/><TABLE CELLPADDING=0 CELLSPACING=0 BORDER=0 WIDTH='100%'><TR><TD HEIGHT=12></TD></TR><TR><TD><TABLE CELLSPACING=0 RULES=ROWS WIDTH=626 CELLPADDING=5><TR><TD WIDTH=163 VALIGN=TOP><FONT FACE='Times New Roman, Times, Serif' SIZE=2>4C Prosperous Older Couples</FONT></TD><TD WIDTH=463 VALIGN=TOP><FONT FACE='Times New Roman, Times, Serif' SIZE=2>Home-oriented, they do take domestic trips and participate in sports such as fitness walking and playing golf. A site of interest to these consumers might well be <I>golfweb.com.</I></FONT></TD></TR><TR><TD WIDTH=163 VALIGN=TOP><FONT FACE='Times New Roman, Times, Serif' SIZE=2>4D Wealthiest Seniors</FONT></TD><TD WIDTH=463 VALIGN=TOP><FONT FACE='Times New Roman, Times, Serif' SIZE=2>They rank first in domestic/foreign travel, fitness walking, coffee drinking, subscribing to cable, and mail/phone order. These consumers are likely to step up to <I>walking.org</I> and <I>cnn.com.</I></FONT></TD></TR><TR><TD WIDTH=163 VALIGN=TOP><FONT FACE='Times New Roman, Times, Serif' SIZE=2>4E Rural Resort Dwellers</FONT></TD><TD WIDTH=463 VALIGN=TOP><FONT FACE='Times New Roman, Times, Serif' SIZE=2>Four-wheel drive vehicles, camping equipment, and domestic trips reflect their lifestyle. Top-ranked for gardening equipment, owning large dogs, and taking vitamins. These consumers will be of interest to <I>camping.org</I> and <I>4wd.com.</I></FONT></TD></TR><TR><TD WIDTH=163 VALIGN=TOP><FONT FACE='Times New Roman, Times, Serif' SIZE=2>4F Senior Sun Seekers</FONT></TD><TD WIDTH=463 VALIGN=TOP><FONT FACE='Times New Roman, Times, Serif' SIZE=2>They are the top-ranked market for mail/phone orders of audio tapes and the purchase of lottery tickets, and are the second-ranked market for book club membership. Sites, which could benefit from these consumers, include <I>audiosource.com</I> and <I>audiobookclub.com.</I></FONT></TD></TR><TR><TD COLSPAN=2 WIDTH=626 VALIGN=TOP><BR><FONT FACE='Times New Roman, Times, Serif' SIZE=2><B>GROUP 5: YOUNG MOBILE ADULTS</B></FONT></TD></TR><TR><TD WIDTH=163 VALIGN=TOP><FONT FACE='Times New Roman, Times, Serif' SIZE=2>5A Twentysomethings</FONT></TD><TD WIDTH=463 VALIGN=TOP><FONT FACE='Times New Roman, Times, Serif' SIZE=2>This is the second-ranked market for fast food and they are also dieters. What else but <I>mtv.com</I> and <I>pizzaclub.com.</I></FONT></TD></TR><TR><TD WIDTH=163 VALIGN=TOP><FONT FACE='Times New Roman, Times, Serif' SIZE=2>5B College Campuses</FONT></TD><TD WIDTH=463 VALIGN=TOP><FONT FACE='Times New Roman, Times, Serif' SIZE=2>Top-ranked for take-out fast food, having ATM cards, and making long-distance calls using calling cards, they rank highest for watching sports on TV: <I>abc.com, nfl.com,</I> and <I>nba.com.</I></FONT></TD></TR><TR><TD WIDTH=163 VALIGN=TOP><FONT FACE='Times New Roman, Times, Serif' SIZE=2>5C Military Proximity</FONT></TD><TD WIDTH=463 VALIGN=TOP><FONT FACE='Times New Roman, Times, Serif' SIZE=2>They are top-ranked for Bible purchases, disposable diapers, and watching rented videos: <I>gospelcom.net.</I></FONT></TD></TR><TR><TD COLSPAN=2 WIDTH=626 VALIGN=TOP><BR><FONT FACE='Times New Roman, Times, Serif' SIZE=2><B>GROUP 6: CITY DWELLERS</B></FONT></TD></TR><TR><TD WIDTH=163 VALIGN=TOP><FONT FACE='Times New Roman, Times, Serif' SIZE=2>6A East Coast Immigrants</FONT></TD><TD WIDTH=463 VALIGN=TOP><FONT FACE='Times New Roman, Times, Serif' SIZE=2>They spend on foreign travel, furniture, and household goods: <I>furniture find.com.</I></FONT></TD></TR><TR><TD WIDTH=163 VALIGN=TOP><FONT FACE='Times New Roman, Times, Serif' SIZE=2>6B Working Class Families</FONT></TD><TD WIDTH=463 VALIGN=TOP><FONT FACE='Times New Roman, Times, Serif' SIZE=2>They buy apparel, are top-ranked for owning 4+ televisions and for drinking wine coolers and cola sodas: <I>foxnetwork.com.</I></FONT></TD></TR></TABLE></TD></TR></TABLE><BR><A NAME='{813}'/></FORM></P></TD></TR></TABLE><P><FONT SIZE=0 COLOR=WHITE></CENTER><A NAME="bottom"> </A><!-- netLibrary.com Copyright Notice --> </BODY></HTML>⌨️ 快捷键说明
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