📄 page_283.html
字号:
<HTML> <HEAD> <!--SCRIPT LANGUAGE="JavaScript" SRC="http://a1835.g.akamai.net/f/1835/276/3h/www.netlibrary.com/include/js/dictionary_library.js"></SCRIPT> <SCRIPT LANGUAGE="JavaScript"> if (!opener){document.onkeyup=parent.turnBookPage;} </SCRIPT!--> <META HTTP-EQUIV="Cache-Control" CONTENT="no-cache"> <META HTTP-EQUIV="Pragma" CONTENT="no-cache"> <META HTTP-EQUIV="Expires" CONTENT="-1"><META http-equiv="Content-Type" content="text/html; charset=windows-1252"><SCRIPT>var PrevPage="Page_282";var NextPage="Page_284";var CurPage="Page_283";var PageOrder="291";</SCRIPT> <TITLE>Document</TITLE> </HEAD> <BODY BGCOLOR="#FFFFFF"><CENTER><TABLE BORDER=0 WIDTH=100% CELLPADDING=0><TR><TD ALIGN=CENTER> <TABLE BORDER=0 CELLPADDING=2 CELLSPACING=0 WIDTH=100%> <TR> <TD ALIGN=LEFT><A HREF='Page_282.html'>Previous</A></TD> <TD ALIGN=RIGHT><A HREF='Page_284.html'>Next</A></TD> </TR> </TABLE></TD></TR><TR><TD ALIGN=LEFT><P><A NAME='JUMPDEST_Page_283'/><A NAME='{97E}'/><TABLE BORDER=0 CELLSPACING=0 CELLPADDING=0 WIDTH='100%'><TR><TD ALIGN=RIGHT><FONT FACE='Times New Roman, Times, Serif' SIZE=2 COLOR=#FF0000>Page 283</FONT></TD></TR></TABLE><A NAME='{97F}'/><TABLE BORDER=0 CELLSPACING=0 CELLPADDING=0><TR> <TD ROWSPAN=5></TD> <TD COLSPAN=3 HEIGHT=12></TD> <TD ROWSPAN=5></TD></TR><TR> <TD COLSPAN=3></TD></TR><TR><TD></TD> <TD><FONT FACE='Times New Roman, Times, Serif' SIZE=3>and browser site cookies, and registration forms. The data in your website can further be enhanced by merging or appending it with household and demographic databases, or by the use of collaborative software and the networking with other websites. Of course, to gain the most value from all of this customer information the use of powerful pattern-recognition tools can allow you to know your client at a one-to-one level.</FONT></TD><TD></TD></TR><TR> <TD COLSPAN=3></TD></TR><TR> <TD COLSPAN=3 HEIGHT=1></TD></TR></TABLE><A NAME='{980}'/><TABLE BORDER=0 CELLSPACING=0 CELLPADDING=0><TR> <TD ROWSPAN=5></TD> <TD COLSPAN=3 HEIGHT=12></TD> <TD ROWSPAN=5></TD></TR><TR> <TD COLSPAN=3></TD></TR><TR><TD></TD> <TD><FONT FACE='Times New Roman, Times, Serif' SIZE=3>The more customized and personalized your website is, the more products and services you are likely to sell. For example, a bank may mine the data from its website and data warehouse and discover a correlation between high account balance customers and specific pages for products such as investment services or other types of bank accounts. This analysis may also reveal higher-than-average click-throughs for certain ads and banners with such messages as "Make your money work for you." Through the analysis of current and recent user behavior—that is, the content visitors are looking for as well as the content they use in their e-mail or registration forms—you can make some subtle adjustments in your website. For example, are visitors using certain keywords indicating an interest in investments, such as "investment for retirement," "good stocks," or "mutual funds"? The web designer of this banking site may want to make changes or provide the type of information on planning for retirement and investments—courting to the specific interests of these visitors.</FONT></TD><TD></TD></TR><TR> <TD COLSPAN=3></TD></TR><TR> <TD COLSPAN=3 HEIGHT=1></TD></TR></TABLE><A NAME='{981}'/><TABLE BORDER=0 CELLSPACING=0 CELLPADDING=0><TR> <TD ROWSPAN=5></TD> <TD COLSPAN=3 HEIGHT=12></TD> <TD ROWSPAN=5></TD></TR><TR> <TD COLSPAN=3></TD></TR><TR><TD></TD> <TD><FONT FACE='Times New Roman, Times, Serif' SIZE=3>Data mining this type of information can lead you to select the appropriate advertising, product, offer, section, incentive, coupon, banner, or wording. For example, an analysis using a data mining tool incorporating a rule-generating algorithm may uncover the following pattern:</FONT><FONT FACE='Times New Roman, Times, Serif' SIZE=3 COLOR=#FFFF00><!-- break --></FONT></TD><TD></TD></TR><TR> <TD COLSPAN=3></TD></TR><TR> <TD COLSPAN=3 HEIGHT=1></TD></TR></TABLE><A NAME='{982}'/><TABLE CELLPADDING=0 CELLSPACING=0 BORDER=0 WIDTH='100%'><TR><TD HEIGHT=12></TD></TR><TR><TD><TABLE CELLSPACING=0 WIDTH=571 CELLPADDING=5><TR><TD WIDTH=295 VALIGN=TOP><FONT FACE='Times New Roman, Times, Serif' SIZE=2>IF KEYWORD</FONT></TD><TD COLSPAN=2 WIDTH=276 VALIGN=TOP><FONT FACE='Times New Roman, Times, Serif' SIZE=2>"camping"</FONT></TD></TR><TR><TD WIDTH=295 VALIGN=TOP><FONT FACE='Times New Roman, Times, Serif' SIZE=2>OR KEYWORD</FONT></TD><TD COLSPAN=2 WIDTH=276 VALIGN=TOP><FONT FACE='Times New Roman, Times, Serif' SIZE=2>"hiking"</FONT></TD></TR><TR><TD WIDTH=295 VALIGN=TOP><FONT FACE='Times New Roman, Times, Serif' SIZE=2>OR KEYWORD</FONT></TD><TD COLSPAN=2 WIDTH=276 VALIGN=TOP><FONT FACE='Times New Roman, Times, Serif' SIZE=2>"mountain"</FONT></TD></TR><TR><TD WIDTH=295 VALIGN=TOP><FONT FACE='Times New Roman, Times, Serif' SIZE=2>AND AGE</FONT></TD><TD COLSPAN=2 WIDTH=276 VALIGN=TOP><FONT FACE='Times New Roman, Times, Serif' SIZE=2>42</FONT></TD></TR><TR><TD WIDTH=295 VALIGN=TOP><FONT FACE='Times New Roman, Times, Serif' SIZE=2>AND ZIP</FONT></TD><TD COLSPAN=2 WIDTH=276 VALIGN=TOP><FONT FACE='Times New Roman, Times, Serif' SIZE=2>94502</FONT></TD></TR><TR><TD WIDTH=295 VALIGN=TOP><FONT FACE='Times New Roman, Times, Serif' SIZE=2>AND GENDER</FONT></TD><TD COLSPAN=2 WIDTH=276 VALIGN=TOP><FONT FACE='Times New Roman, Times, Serif' SIZE=2>MALE</FONT></TD></TR><TR><TD WIDTH=295 VALIGN=TOP><FONT FACE='Times New Roman, Times, Serif' SIZE=2>THEN</FONT></TD><TD WIDTH=144 VALIGN=TOP><FONT FACE='Times New Roman, Times, Serif' SIZE=2>Sports Utility Vehicle Ad</FONT></TD><TD WIDTH=132 VALIGN=TOP><TABLE BORDER=0 CELLSPACING=0 CELLPADDING=0 WIDTH='100%'><TR><TD ALIGN=RIGHT><FONT FACE='Times New Roman, Times, Serif' SIZE=2>89%</FONT></TD></TR></TABLE></TD></TR><TR><TD WIDTH=295 VALIGN=TOP>⌨️ 快捷键说明
复制代码
Ctrl + C
搜索代码
Ctrl + F
全屏模式
F11
切换主题
Ctrl + Shift + D
显示快捷键
?
增大字号
Ctrl + =
减小字号
Ctrl + -