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<HTML> <HEAD> <!--SCRIPT LANGUAGE="JavaScript" SRC="http://a1835.g.akamai.net/f/1835/276/3h/www.netlibrary.com/include/js/dictionary_library.js"></SCRIPT> <SCRIPT LANGUAGE="JavaScript"> if (!opener){document.onkeyup=parent.turnBookPage;} </SCRIPT!--> <META HTTP-EQUIV="Cache-Control" CONTENT="no-cache"> <META HTTP-EQUIV="Pragma" CONTENT="no-cache"> <META HTTP-EQUIV="Expires" CONTENT="-1"><META http-equiv="Content-Type" content="text/html; charset=windows-1252"><SCRIPT>var PrevPage="Page_241";var NextPage="Page_243";var CurPage="Page_242";var PageOrder="251";</SCRIPT> <TITLE>Document</TITLE> </HEAD> <BODY BGCOLOR="#FFFFFF"><CENTER><TABLE BORDER=0 WIDTH=100% CELLPADDING=0><TR><TD ALIGN=CENTER> <TABLE BORDER=0 CELLPADDING=2 CELLSPACING=0 WIDTH=100%> <TR> <TD ALIGN=LEFT><A HREF='Page_241.html'>Previous</A></TD> <TD ALIGN=RIGHT><A HREF='Page_243.html'>Next</A></TD> </TR> </TABLE></TD></TR><TR><TD ALIGN=LEFT><P><A NAME='JUMPDEST_Page_242'/><A NAME='{834}'/><TABLE BORDER=0 CELLSPACING=0 CELLPADDING=0 WIDTH='100%'><TR><TD ALIGN=RIGHT><FONT FACE='Times New Roman, Times, Serif' SIZE=2 COLOR=#FF0000>Page 242</FONT></TD></TR></TABLE><A NAME='{835}'/><TABLE BORDER=0 CELLSPACING=0 CELLPADDING=0><TR> <TD ROWSPAN=5></TD> <TD COLSPAN=3 HEIGHT=12></TD> <TD ROWSPAN=5></TD></TR><TR> <TD COLSPAN=3></TD></TR><TR><TD></TD> <TD><FONT FACE='Times New Roman, Times, Serif' SIZE=3>Experian's lifestyle database in the U.K., called Chorus, is compiled from large-scale surveys to build a comprehensive picture of the way consumers live, together with their demographics and purchasing behavior. In the United States, they have developed a shared database of individual-level transaction information from more than 150 catalog clients. Called Z-24, the database helps contributing members make major improvements in their prospect targeting. Experian also manages customer databases for some major organizations.</FONT></TD><TD></TD></TR><TR> <TD COLSPAN=3></TD></TR><TR> <TD COLSPAN=3 HEIGHT=1></TD></TR></TABLE><A NAME='{836}'/><A HREF="http://www.experian.com" target="_BLANK"><TABLE BORDER=0 CELLSPACING=0 CELLPADDING=0><TR> <TD ROWSPAN=5></TD> <TD COLSPAN=3 HEIGHT=12></TD> <TD ROWSPAN=5></TD></TR><TR> <TD COLSPAN=3></TD></TR><TR><TD></TD> <TD><FONT FACE='Times New Roman, Times, Serif' SIZE=3 COLOR=#0000FF><I><U>www.experian.com</A></U></I></FONT></TD><TD></TD></TR><TR> <TD COLSPAN=3></TD></TR><TR> <TD COLSPAN=3 HEIGHT=1></TD></TR></TABLE><A NAME='{837}'/><TABLE BORDER=0 CELLSPACING=0 CELLPADDING=0><TR> <TD ROWSPAN=5></TD> <TD COLSPAN=3 HEIGHT=12></TD> <TD ROWSPAN=5></TD></TR><TR> <TD COLSPAN=3></TD></TR><TR><TD></TD> <TD><FONT FACE='Times New Roman, Times, Serif' SIZE=3><B><I>Polk</I></B></FONT></TD><TD></TD></TR><TR> <TD COLSPAN=3></TD></TR><TR> <TD COLSPAN=3 HEIGHT=1></TD></TR></TABLE><A NAME='{838}'/><TABLE BORDER=0 CELLSPACING=0 CELLPADDING=0><TR> <TD ROWSPAN=5></TD> <TD COLSPAN=3 HEIGHT=12></TD> <TD ROWSPAN=5></TD></TR><TR> <TD COLSPAN=3></TD></TR><TR><TD></TD> <TD><FONT FACE='Times New Roman, Times, Serif' SIZE=3>Polk is the oldest consumer marketing information company in the country. It compiles lifestyle and other demographic data on more than 100 million consumer households across the United States and Canada. It provides annual statistics on nearly 200 million cars and supplies detailed consumer analysis to more than 100 major consumer goods companies. Polk also provides geographic data covering more than 12 million addressed street segments in the United States as well as nationwide census and current postal boundary products. Among the consumer lists they provide are the following:</FONT></TD><TD></TD></TR><TR> <TD COLSPAN=3></TD></TR><TR> <TD COLSPAN=3 HEIGHT=1></TD></TR></TABLE><A NAME='{839}'/><TABLE BORDER=0 CELLSPACING=0 CELLPADDING=0><TR> <TD ROWSPAN=5></TD> <TD COLSPAN=3 HEIGHT=12></TD> <TD ROWSPAN=5></TD></TR><TR> <TD COLSPAN=3></TD></TR><TR><TD></TD> <TD><FONT FACE='Times New Roman, Times, Serif' SIZE=3><I>The Lifestyle Selector</I></FONT><I><FONT FACE='Times New Roman, Times, Serif' SIZE=2><SUP>â</SUP></FONT><FONT FACE='Times New Roman, Times, Serif' SIZE=3>.</FONT></I><FONT FACE='Times New Roman, Times, Serif' SIZE=3> The Lifestyle Selector is a comprehensive consumer database made up of buyers who complete and mail detailed questionnaires regarding their lifestyle interests and the purchases they have made. It details such products as automotive accessories, consumer electronics, furniture, small and major appliances, outdoor recreation and others. This is the list count for computer hardware, which most likely was culled from warranty cards for each product type:</FONT><FONT FACE='Times New Roman, Times, Serif' SIZE=3 COLOR=#FFFF00><!-- break --></FONT></TD><TD></TD></TR><TR> <TD COLSPAN=3></TD></TR><TR> <TD COLSPAN=3 HEIGHT=1></TD></TR></TABLE><A NAME='{83A}'/><TABLE CELLPADDING=0 CELLSPACING=0 BORDER=0 WIDTH='100%'><TR><TD HEIGHT=12></TD></TR><TR><TD><TABLE CELLSPACING=0 WIDTH=613 CELLPADDING=5><TR><TD WIDTH=391 VALIGN=TOP><FONT FACE='Times New Roman, Times, Serif' SIZE=2>CD-ROM Owners</FONT></TD><TD WIDTH=222 VALIGN=TOP><TABLE BORDER=0 CELLSPACING=0 CELLPADDING=0 WIDTH='100%'><TR> <TD ROWSPAN=5></TD> <TD COLSPAN=3 HEIGHT=1></TD> <TD ROWSPAN=5 WIDTH=9><IMG SRC='tab.gif' BORDER=0 WIDTH=9 HEIGHT=1></TD></TR><TR> <TD COLSPAN=3></TD></TR><TR><TD></TD> <TD ALIGN=RIGHT><FONT FACE='Times New Roman, Times, Serif' SIZE=2> 2,968,000</FONT></TD><TD></TD></TR><TR> <TD COLSPAN=3></TD></TR><TR> <TD COLSPAN=3 HEIGHT=1></TD></TR></TABLE></TD></TR><TR><TD WIDTH=391 VALIGN=TOP><FONT FACE='Times New Roman, Times, Serif' SIZE=2>Fax Modem Owners</FONT></TD><TD WIDTH=222 VALIGN=TOP><TABLE BORDER=0 CELLSPACING=0 CELLPADDING=0 WIDTH='100%'><TR> <TD ROWSPAN=5></TD> <TD COLSPAN=3 HEIGHT=1></TD> <TD ROWSPAN=5 WIDTH=9><IMG SRC='tab.gif' BORDER=0 WIDTH=9 HEIGHT=1></TD></TR><TR> <TD COLSPAN=3></TD></TR><TR><TD></TD> <TD ALIGN=RIGHT><FONT FACE='Times New Roman, Times, Serif' SIZE=2>89,000</FONT></TD><TD></TD></TR><TR> <TD COLSPAN=3></TD></TR><TR> <TD COLSPAN=3 HEIGHT=1></TD></TR></TABLE></TD></TR><TR><TD WIDTH=391 VALIGN=TOP><FONT FACE='Times New Roman, Times, Serif' SIZE=2>Laptop Computer Owners</FONT></TD><TD WIDTH=222 VALIGN=TOP><TABLE BORDER=0 CELLSPACING=0 CELLPADDING=0 WIDTH='100%'><TR> <TD ROWSPAN=5></TD> <TD COLSPAN=3 HEIGHT=1></TD> <TD ROWSPAN=5 WIDTH=9><IMG SRC='tab.gif' BORDER=0 WIDTH=9 HEIGHT=1></TD></TR><TR> <TD COLSPAN=3></TD></TR><TR><TD></TD> <TD ALIGN=RIGHT><FONT FACE='Times New Roman, Times, Serif' SIZE=2>137,000</FONT></TD><TD></TD></TR><TR> <TD COLSPAN=3></TD></TR><TR> <TD COLSPAN=3 HEIGHT=1></TD></TR></TABLE></TD></TR><TR><TD WIDTH=391 VALIGN=TOP><FONT FACE='Times New Roman, Times, Serif' SIZE=2>On-Line/Internet Service Subscribers</FONT></TD><TD WIDTH=222 VALIGN=TOP><TABLE BORDER=0 CELLSPACING=0 CELLPADDING=0 WIDTH='100%'><TR> <TD ROWSPAN=5></TD> <TD COLSPAN=3 HEIGHT=1></TD> <TD ROWSPAN=5 WIDTH=9><IMG SRC='tab.gif' BORDER=0 WIDTH=9 HEIGHT=1></TD></TR><TR> <TD COLSPAN=3></TD></TR><TR><TD></TD> <TD ALIGN=RIGHT><FONT FACE='Times New Roman, Times, Serif' SIZE=2>92,000</FONT></TD><TD></TD></TR><TR> <TD COLSPAN=3></TD></TR><TR> <TD COLSPAN=3 HEIGHT=1></TD></TR></TABLE></TD></TR><TR><TD WIDTH=391 VALIGN=TOP><FONT FACE='Times New Roman, Times, Serif' SIZE=2>Personal/Home Computers Enthusiasts</FONT></TD><TD WIDTH=222 VALIGN=TOP><TABLE BORDER=0 CELLSPACING=0 CELLPADDING=0 WIDTH='100%'><TR> <TD ROWSPAN=5></TD> <TD COLSPAN=3 HEIGHT=1></TD> <TD ROWSPAN=5 WIDTH=9><IMG SRC='tab.gif' BORDER=0 WIDTH=9 HEIGHT=1></TD></TR><TR> <TD COLSPAN=3></TD></TR><TR><TD></TD> <TD ALIGN=RIGHT><FONT FACE='Times New Roman, Times, Serif' SIZE=2>14,210,000</FONT></TD><TD></TD></TR><TR> <TD COLSPAN=3></TD></TR><TR> <TD COLSPAN=3 HEIGHT=1></TD></TR></TABLE></TD></TR><TR><TD WIDTH=391 VALIGN=TOP><FONT FACE='Times New Roman, Times, Serif' SIZE=2>Personal Home Computer Owners</FONT></TD><TD WIDTH=222 VALIGN=TOP><TABLE BORDER=0 CELLSPACING=0 CELLPADDING=0 WIDTH='100%'><TR> <TD ROWSPAN=5></TD> <TD COLSPAN=3 HEIGHT=1></TD> <TD ROWSPAN=5 WIDTH=9><IMG SRC='tab.gif' BORDER=0 WIDTH=9 HEIGHT=1></TD></TR><TR> <TD COLSPAN=3></TD></TR><TR><TD></TD> <TD ALIGN=RIGHT><FONT FACE='Times New Roman, Times, Serif' SIZE=2>7,861,000</FONT></TD><TD></TD></TR><TR> <TD COLSPAN=3></TD></TR><TR> <TD COLSPAN=3 HEIGHT=1></TD></TR></TABLE></TD></TR><TR><TD WIDTH=391 VALIGN=TOP><FONT FACE='Times New Roman, Times, Serif' SIZE=2>Personal Home Computer Users</FONT></TD><TD WIDTH=222 VALIGN=TOP><TABLE BORDER=0 CELLSPACING=0 CELLPADDING=0 WIDTH='100%'><TR> <TD ROWSPAN=5></TD> <TD COLSPAN=3 HEIGHT=1></TD> <TD ROWSPAN=5 WIDTH=9><IMG SRC='tab.gif' BORDER=0 WIDTH=9 HEIGHT=1></TD></TR><TR> <TD COLSPAN=3></TD></TR><TR><TD></TD> <TD ALIGN=RIGHT><FONT FACE='Times New Roman, Times, Serif' SIZE=2>9,205,000</FONT></TD><TD></TD></TR><TR> <TD COLSPAN=3></TD></TR><TR> <TD COLSPAN=3 HEIGHT=1></TD></TR></TABLE></TD></TR><TR><TD WIDTH=391 VALIGN=TOP><FONT FACE='Times New Roman, Times, Serif' SIZE=2>PC Compatible Owners/Users</FONT></TD><TD WIDTH=222 VALIGN=TOP><TABLE BORDER=0 CELLSPACING=0 CELLPADDING=0 WIDTH='100%'><TR> <TD ROWSPAN=5></TD> <TD COLSPAN=3 HEIGHT=1></TD> <TD ROWSPAN=5 WIDTH=9><IMG SRC='tab.gif' BORDER=0 WIDTH=9 HEIGHT=1></TD></TR><TR> <TD COLSPAN=3></TD></TR><TR><TD></TD> <TD ALIGN=RIGHT><FONT FACE='Times New Roman, Times, Serif' SIZE=2>6,447,000</FONT></TD><TD></TD></TR><TR> <TD COLSPAN=3></TD></TR><TR> <TD COLSPAN=3 HEIGHT=1></TD></TR></TABLE></TD></TR><TR><TD WIDTH=391 VALIGN=TOP><FONT FACE='Times New Roman, Times, Serif' SIZE=2>Apple/Macintosh Owners/Users</FONT></TD><TD WIDTH=222 VALIGN=TOP><TABLE BORDER=0 CELLSPACING=0 CELLPADDING=0 WIDTH='100%'><TR> <TD ROWSPAN=5></TD> <TD COLSPAN=3 HEIGHT=1></TD> <TD ROWSPAN=5 WIDTH=9><IMG SRC='tab.gif' BORDER=0 WIDTH=9 HEIGHT=1></TD></TR><TR> <TD COLSPAN=3></TD></TR><TR><TD></TD> <TD ALIGN=RIGHT><FONT FACE='Times New Roman, Times, Serif' SIZE=2>1,525,000</FONT></TD><TD></TD></TR><TR> <TD COLSPAN=3></TD></TR><TR> <TD COLSPAN=3 HEIGHT=1></TD></TR></TABLE></TD></TR></TABLE></TD></TR></TABLE><BR><A NAME='{83B}'/></FORM></P></TD></TR></TABLE><P><FONT SIZE=0 COLOR=WHITE></CENTER><A NAME="bottom"> </A><!-- netLibrary.com Copyright Notice --> </BODY></HTML>
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