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<HTML> <HEAD> <!--SCRIPT LANGUAGE="JavaScript" SRC="http://a1835.g.akamai.net/f/1835/276/3h/www.netlibrary.com/include/js/dictionary_library.js"></SCRIPT> <SCRIPT LANGUAGE="JavaScript"> if (!opener){document.onkeyup=parent.turnBookPage;} </SCRIPT!--> <META HTTP-EQUIV="Cache-Control" CONTENT="no-cache"> <META HTTP-EQUIV="Pragma" CONTENT="no-cache"> <META HTTP-EQUIV="Expires" CONTENT="-1"><META http-equiv="Content-Type" content="text/html; charset=windows-1252"><SCRIPT>var PrevPage="Page_223";var NextPage="Page_225";var CurPage="Page_224";var PageOrder="233";</SCRIPT> <TITLE>Document</TITLE> </HEAD> <BODY BGCOLOR="#FFFFFF"><CENTER><TABLE BORDER=0 WIDTH=100% CELLPADDING=0><TR><TD ALIGN=CENTER> <TABLE BORDER=0 CELLPADDING=2 CELLSPACING=0 WIDTH=100%> <TR> <TD ALIGN=LEFT><A HREF='Page_223.html'>Previous</A></TD> <TD ALIGN=RIGHT><A HREF='Page_225.html'>Next</A></TD> </TR> </TABLE></TD></TR><TR><TD ALIGN=LEFT><P><A NAME='JUMPDEST_Page_224'/><A NAME='{7AC}'/><TABLE BORDER=0 CELLSPACING=0 CELLPADDING=0 WIDTH='100%'><TR><TD ALIGN=RIGHT><FONT FACE='Times New Roman, Times, Serif' SIZE=2 COLOR=#FF0000>Page 224</FONT></TD></TR></TABLE><A NAME='{7AD}'/><TABLE BORDER=0 CELLSPACING=0 CELLPADDING=0><TR> <TD ROWSPAN=5></TD> <TD COLSPAN=3 HEIGHT=12></TD> <TD ROWSPAN=5></TD></TR><TR> <TD COLSPAN=3></TD></TR><TR><TD></TD> <TD><FONT FACE='Courier New, Courier, Mono New, Courier, Mono' SIZE=2>data = document.FormName.visitor_name+"|"+ <BR> document.FormName.visitor_age+"|"+ <BR> document. FormName.visitor_gender; <BR>document.cookie =cookie_name+"="+data+ <BR> "; expires="+expiration_date; </FONT></TD><TD></TD></TR><TR> <TD COLSPAN=3></TD></TR><TR> <TD COLSPAN=3 HEIGHT=1></TD></TR></TABLE><A NAME='{7AE}'/><TABLE BORDER=0 CELLSPACING=0 CELLPADDING=0><TR> <TD ROWSPAN=5></TD> <TD COLSPAN=3 HEIGHT=12></TD> <TD ROWSPAN=5></TD></TR><TR> <TD COLSPAN=3></TD></TR><TR><TD></TD> <TD><FONT FACE='Times New Roman, Times, Serif' SIZE=3>Through the use of CGI, Java, and/or JavaScript, you can link the tracking ability of cookies with the important customer-provided demographic information captured with a form to gain an understanding of <I>who</I> is going <I>where.</I> In incremental steps you can begin to assemble a composite of who your website visitors and customers are:</FONT></TD><TD></TD></TR><TR> <TD COLSPAN=3></TD></TR><TR> <TD COLSPAN=3 HEIGHT=1></TD></TR></TABLE><A NAME='{7AF}'/><TABLE BORDER=0 CELLSPACING=0 CELLPADDING=0><TR> <TD ROWSPAN=5></TD> <TD COLSPAN=3 HEIGHT=12></TD> <TD ROWSPAN=5></TD></TR><TR> <TD COLSPAN=3></TD></TR><TR><TD></TD> <TD><FONT FACE='Courier New, Courier, Mono New, Courier, Mono' SIZE=2><I>Log File Information: <BR></I>ntt.com.jp - - [08/Jul/1999:16:44:14 -0744] "GET /webminer/index.html <BR> HTTP/1.0" 200 5898 <BR> "http://search.yahoo.com/bin/search?p=data+mining+websites" <BR> "Mozilla/3.01 (Macintosh; I; PPC)" <BR><I>plus Cookie File Information <BR></I>Session_ID=IBABV317MEN <BR><I>plus Form Information <BR></I>Joe Blow,34,Male,94502,jblow@docl.com <BR><I>equals Visitor/Customer Record String <BR></I>ntt.com.jp - - [08/Jul/1999:16:44:14 -0744] "GET /webminer/index.html <BR> HTTP/1.0" 200 5898 <BR> "http://search.yahoo.com/bin/search?p=data+mining+websites" <BR> "Mozilla/3.01 (Macintosh; I; PPC)", Session_ID=1BABV317MEN, Joe <BR> Blow,34,Male,94502,jblow@docl.com </FONT></TD><TD></TD></TR><TR> <TD COLSPAN=3></TD></TR><TR> <TD COLSPAN=3 HEIGHT=1></TD></TR></TABLE><A NAME='{7B0}'/><TABLE BORDER=0 CELLSPACING=0 CELLPADDING=0><TR> <TD ROWSPAN=5></TD> <TD COLSPAN=3 HEIGHT=12></TD> <TD ROWSPAN=5></TD></TR><TR> <TD COLSPAN=3></TD></TR><TR><TD></TD> <TD><FONT FACE='Times New Roman, Times, Serif' SIZE=3>This comma-delimited string can easily be imported into a database such as Access for pre-processing and preparation for data mining (Figure 6-8).</FONT></TD><TD></TD></TR><TR> <TD COLSPAN=3></TD></TR><TR> <TD COLSPAN=3 HEIGHT=1></TD></TR></TABLE><A NAME='{7B1}'/><TABLE BORDER=0 CELLSPACING=0 CELLPADDING=0><TR> <TD ROWSPAN=5></TD> <TD COLSPAN=3 HEIGHT=12></TD> <TD ROWSPAN=5></TD></TR><TR> <TD COLSPAN=3></TD></TR><TR><TD></TD> <TD><FONT FACE='Times New Roman, Times, Serif' SIZE=3>One of the key strategies for capturing customer information at your website is to identify certain demographic features from their ZIP, which can be commingled with commercial consumer and census data. Analysis of both external and internal patterns can provide you an insight into the type of consumers that you are attracting to your website. These market clusters are individuals who have a propensity to buy your products and services. Your analysis of the type of individuals attracted to your website can reveal some common psychographical profiles with common behavior and values. Through the analysis of your website data you will be able to identify individuals with an interest in what you are selling.</FONT></TD><TD></TD></TR><TR> <TD COLSPAN=3></TD></TR><TR> <TD COLSPAN=3 HEIGHT=1></TD></TR></TABLE><A NAME='{7B2}'/><TABLE BORDER=0 CELLSPACING=0 CELLPADDING=0><TR> <TD ROWSPAN=5></TD> <TD COLSPAN=3 HEIGHT=12></TD> <TD ROWSPAN=5></TD></TR><TR> <TD COLSPAN=3></TD></TR><TR><TD></TD> <TD><FONT FACE='Times New Roman, Times, Serif' SIZE=3>You may in fact discover different types of market segments for different parts of your website, especially if you have a large website. Because of the dynamic nature of the Web you can create and test different content and marketing campaigns and promotions almost on the fly. The testing of offers and marketing concepts on the Web flows</FONT><FONT FACE='Times New Roman, Times, Serif' SIZE=3 COLOR=#FFFF00><!-- continue --></FONT></TD><TD></TD></TR><TR> <TD COLSPAN=3></TD></TR><TR> <TD COLSPAN=3 HEIGHT=1></TD></TR></TABLE><A NAME='{7B3}'/></FORM></P></TD></TR></TABLE><P><FONT SIZE=0 COLOR=WHITE></CENTER><A NAME="bottom"> </A><!-- netLibrary.com Copyright Notice --> </BODY></HTML>⌨️ 快捷键说明
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