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<HTML>  <HEAD>    <!--SCRIPT LANGUAGE="JavaScript" SRC="http://a1835.g.akamai.net/f/1835/276/3h/www.netlibrary.com/include/js/dictionary_library.js"></SCRIPT>    <SCRIPT LANGUAGE="JavaScript">      if (!opener){document.onkeyup=parent.turnBookPage;}    </SCRIPT!-->    <META HTTP-EQUIV="Cache-Control" CONTENT="no-cache">    <META HTTP-EQUIV="Pragma" CONTENT="no-cache">    <META HTTP-EQUIV="Expires" CONTENT="-1"><META http-equiv="Content-Type" content="text/html; charset=windows-1252"><SCRIPT>var PrevPage="Page_60";var NextPage="Page_62";var CurPage="Page_61";var PageOrder="73";</SCRIPT>  <TITLE>Document</TITLE>  </HEAD>  <BODY BGCOLOR="#FFFFFF"><CENTER><TABLE BORDER=0 WIDTH=100% CELLPADDING=0><TR><TD ALIGN=CENTER>  <TABLE BORDER=0 CELLPADDING=2 CELLSPACING=0 WIDTH=100%>  <TR>  <TD ALIGN=LEFT><A HREF='Page_60.html'>Previous</A></TD>  <TD ALIGN=RIGHT><A HREF='Page_62.html'>Next</A></TD>  </TR>  </TABLE></TD></TR><TR><TD ALIGN=LEFT><P><A NAME='JUMPDEST_Page_61'/><A NAME='{233}'/><TABLE BORDER=0 CELLSPACING=0 CELLPADDING=0 WIDTH='100%'><TR><TD ALIGN=RIGHT><FONT FACE='Times New Roman, Times, Serif' SIZE=2 COLOR=#FF0000>Page 61</FONT></TD></TR></TABLE><A NAME='{234}'/><TABLE BORDER=0 CELLSPACING=0 CELLPADDING=0><TR>  <TD ROWSPAN=5></TD>  <TD COLSPAN=3 HEIGHT=12></TD>  <TD ROWSPAN=5></TD></TR><TR>  <TD COLSPAN=3></TD></TR><TR><TD></TD>  <TD><FONT FACE='Times New Roman, Times, Serif' SIZE=3>logs into an xBase file format database. The PressVu main interface supports easy access to the InterNIC WHOIS database and DNS hostname lookup.</FONT></TD><TD></TD></TR><TR>  <TD COLSPAN=3></TD></TR><TR>  <TD COLSPAN=3 HEIGHT=1></TD></TR></TABLE><A NAME='{235}'/><TABLE BORDER=0 CELLSPACING=0 CELLPADDING=0><TR>  <TD ROWSPAN=5></TD>  <TD COLSPAN=3 HEIGHT=12></TD>  <TD ROWSPAN=5></TD></TR><TR>  <TD COLSPAN=3></TD></TR><TR><TD></TD>  <TD><FONT FACE='Times New Roman, Times, Serif' SIZE=3><I>SurfReport</I> is a unique web traffic analysis tool in that it can generate reports via e-mail or your browser. SurfReport runs on virtually any platform and any operating system and is completely serverbased, allowing the generation of reports from anywhere on the Web.</FONT></TD><TD></TD></TR><TR>  <TD COLSPAN=3></TD></TR><TR>  <TD COLSPAN=3 HEIGHT=1></TD></TR></TABLE><A NAME='{236}'/><TABLE BORDER=0 CELLSPACING=0 CELLPADDING=0><TR>  <TD ROWSPAN=5></TD>  <TD COLSPAN=3 HEIGHT=12></TD>  <TD ROWSPAN=5></TD></TR><TR>  <TD COLSPAN=3></TD></TR><TR><TD></TD>  <TD><FONT FACE='Times New Roman, Times, Serif' SIZE=3><I>Webtrends</I> lets you scan your server statistics almost immediately, working in the background to compile the information it needs. It doesn't require lengthy initial importing of log files into its database format, but instead creates its first reports on the fly as the log files are being read in. WebTrends works primarily on server log files, but it also allows you to capture cookie information, referring sites, browser identity, and user details.</FONT></TD><TD></TD></TR><TR>  <TD COLSPAN=3></TD></TR><TR>  <TD COLSPAN=3 HEIGHT=1></TD></TR></TABLE><A NAME='{237}'/><TABLE BORDER=0 CELLSPACING=0 CELLPADDING=0><TR>  <TD ROWSPAN=5></TD>  <TD COLSPAN=3 HEIGHT=17></TD>  <TD ROWSPAN=5></TD></TR><TR>  <TD COLSPAN=3></TD></TR><TR><TD></TD>  <TD><FONT FACE='Times New Roman, Times, Serif' SIZE=3><B>Website Analysis Tools vs. Data Mining Tools</B></FONT></TD><TD></TD></TR><TR>  <TD COLSPAN=3></TD></TR><TR>  <TD COLSPAN=3 HEIGHT=1></TD></TR></TABLE><A NAME='{238}'/><TABLE BORDER=0 CELLSPACING=0 CELLPADDING=0><TR>  <TD ROWSPAN=5></TD>  <TD COLSPAN=3 HEIGHT=12></TD>  <TD ROWSPAN=5></TD></TR><TR>  <TD COLSPAN=3></TD></TR><TR><TD></TD>  <TD><FONT FACE='Times New Roman, Times, Serif' SIZE=3>Modern web analysis tools provide the same type of views of data as statistical and OLAP tools. They emphasize aggregate counts and spatial views of website traffic over time, which like statistical and OLAP tools, are not easily able to discover hidden patterns without extensive interactive queries.</FONT></TD><TD></TD></TR><TR>  <TD COLSPAN=3></TD></TR><TR>  <TD COLSPAN=3 HEIGHT=1></TD></TR></TABLE><A NAME='{239}'/><TABLE BORDER=0 CELLSPACING=0 CELLPADDING=0><TR>  <TD ROWSPAN=5></TD>  <TD COLSPAN=3 HEIGHT=12></TD>  <TD ROWSPAN=5></TD></TR><TR>  <TD COLSPAN=3></TD></TR><TR><TD></TD>  <TD><FONT FACE='Times New Roman, Times, Serif' SIZE=3>Because of the massive amount of data that even the simplest log file contains, the process of pattern recognition can be extremely difficult if not impossible with this generation of tools. As with statistical and OLAP tools, web analysis tools are verification-driven. They operate from the top down rather than self-organize themselves around the data via the use of a machine-learning algorithm or a neural network. Like OLAP tools, web analysis tools are good at generating aggregate reports via several dimensions, which are important to management, web administrators, and designers, who are limited to measuring browser, not shopper activity.</FONT><FONT FACE='Times New Roman, Times, Serif' SIZE=3 COLOR=#FFFF00><!-- break --></FONT></TD><TD></TD></TR><TR>  <TD COLSPAN=3></TD></TR><TR>  <TD COLSPAN=3 HEIGHT=1></TD></TR></TABLE><A NAME='{23A}'/><TABLE CELLPADDING=0 CELLSPACING=0 BORDER=0 WIDTH='100%'><TR><TD HEIGHT=12></TD></TR><TR><TD><TABLE CELLSPACING=0 WIDTH=583 CELLPADDING=5><TR><TD COLSPAN=4 WIDTH=583 VALIGN=TOP><FONT FACE='Times New Roman, Times, Serif' SIZE=2><B>Daily Totals for <A HREF="http://www.webminer.com/" target="_BLANK"></B></FONT><B><FONT FACE='Times New Roman, Times, Serif' SIZE=2 COLOR=#0000FF><U>http://www.webminer.com/</A></U></FONT></B></TD></TR><TR><TD WIDTH=175 VALIGN=TOP><FONT FACE='Times New Roman, Times, Serif' SIZE=2><B><I>Date</I></B></FONT></TD><TD WIDTH=132 VALIGN=TOP><FONT FACE='Times New Roman, Times, Serif' SIZE=2><B><I>Clients</I></B></FONT></TD><TD WIDTH=132 VALIGN=TOP><FONT FACE='Times New Roman, Times, Serif' SIZE=2><B><I>Hits</I></B></FONT></TD><TD WIDTH=144 VALIGN=TOP><FONT FACE='Times New Roman, Times, Serif' SIZE=2><B><I>Pages</I></B></FONT></TD></TR><TR><TD WIDTH=175 VALIGN=TOP><FONT FACE='Times New Roman, Times, Serif' SIZE=2>Mon Oct 28 1999</FONT></TD><TD WIDTH=132 VALIGN=TOP><FONT FACE='Times New Roman, Times, Serif' SIZE=2>196</FONT></TD><TD WIDTH=132 VALIGN=TOP><FONT FACE='Times New Roman, Times, Serif' SIZE=2>1291</FONT></TD><TD WIDTH=144 VALIGN=TOP><FONT FACE='Times New Roman, Times, Serif' SIZE=2>407</FONT></TD></TR><TR><TD WIDTH=175 VALIGN=TOP><FONT FACE='Times New Roman, Times, Serif' SIZE=2>Tue Oct 29 1999</FONT></TD><TD WIDTH=132 VALIGN=TOP><FONT FACE='Times New Roman, Times, Serif' SIZE=2>165</FONT></TD><TD WIDTH=132 VALIGN=TOP><FONT FACE='Times New Roman, Times, Serif' SIZE=2>1092</FONT></TD><TD WIDTH=144 VALIGN=TOP><FONT FACE='Times New Roman, Times, Serif' SIZE=2>330</FONT></TD></TR></TABLE></TD></TR></TABLE><BR><A NAME='{23B}'/></FORM></P></TD></TR></TABLE><P><FONT SIZE=0 COLOR=WHITE></CENTER><A NAME="bottom">&nbsp;</A><!-- netLibrary.com Copyright Notice -->  </BODY></HTML>

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