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<HTML> <HEAD> <!--SCRIPT LANGUAGE="JavaScript" SRC="http://a1835.g.akamai.net/f/1835/276/3h/www.netlibrary.com/include/js/dictionary_library.js"></SCRIPT> <SCRIPT LANGUAGE="JavaScript"> if (!opener){document.onkeyup=parent.turnBookPage;} </SCRIPT!--> <META HTTP-EQUIV="Cache-Control" CONTENT="no-cache"> <META HTTP-EQUIV="Pragma" CONTENT="no-cache"> <META HTTP-EQUIV="Expires" CONTENT="-1"><META http-equiv="Content-Type" content="text/html; charset=windows-1252"><SCRIPT>var PrevPage="Page_345";var NextPage="Page_347";var CurPage="Page_346";var PageOrder="353";</SCRIPT> <TITLE>Document</TITLE> </HEAD> <BODY BGCOLOR="#FFFFFF"><CENTER><TABLE BORDER=0 WIDTH=100% CELLPADDING=0><TR><TD ALIGN=CENTER> <TABLE BORDER=0 CELLPADDING=2 CELLSPACING=0 WIDTH=100%> <TR> <TD ALIGN=LEFT><A HREF='Page_345.html'>Previous</A></TD> <TD ALIGN=RIGHT><A HREF='Page_347.html'>Next</A></TD> </TR> </TABLE></TD></TR><TR><TD ALIGN=LEFT><P><A NAME='JUMPDEST_Page_346'/><A NAME='{B54}'/><TABLE BORDER=0 CELLSPACING=0 CELLPADDING=0 WIDTH='100%'><TR><TD ALIGN=RIGHT><FONT FACE='Times New Roman, Times, Serif' SIZE=2 COLOR=#FF0000>Page 346</FONT></TD></TR></TABLE><A NAME='{B55}'/><TABLE BORDER=0 CELLSPACING=0 CELLPADDING=0><TR> <TD ROWSPAN=5></TD> <TD COLSPAN=3 HEIGHT=17></TD> <TD ROWSPAN=5></TD></TR><TR> <TD COLSPAN=3></TD></TR><TR><TD></TD> <TD><FONT FACE='Times New Roman, Times, Serif' SIZE=3><B>The Personalization of Self</B></FONT></TD><TD></TD></TR><TR> <TD COLSPAN=3></TD></TR><TR> <TD COLSPAN=3 HEIGHT=1></TD></TR></TABLE><A NAME='{B56}'/><TABLE BORDER=0 CELLSPACING=0 CELLPADDING=0><TR> <TD ROWSPAN=5></TD> <TD COLSPAN=3 HEIGHT=12></TD> <TD ROWSPAN=5></TD></TR><TR> <TD COLSPAN=3></TD></TR><TR><TD></TD> <TD><FONT FACE='Times New Roman, Times, Serif' SIZE=3>In the new web-centric economy, customer expectations and demands will require that websites provide a new unprecedented level of customer service and product customization. It also means that consumers will grow to expect a new level of self-service and total customer control. It will be the age of the consumer who will require services and products via the Web tailor-made to their exact specifications, which demand that the retailer of the future be friendly, responsive, and above all, very knowledgeable about the demands of each of their customers. Data mining can assist the retailer of the future with this type of personalization.</FONT></TD><TD></TD></TR><TR> <TD COLSPAN=3></TD></TR><TR> <TD COLSPAN=3 HEIGHT=1></TD></TR></TABLE><A NAME='{B57}'/><TABLE BORDER=0 CELLSPACING=0 CELLPADDING=0><TR> <TD ROWSPAN=5></TD> <TD COLSPAN=3 HEIGHT=12></TD> <TD ROWSPAN=5></TD></TR><TR> <TD COLSPAN=3></TD></TR><TR><TD></TD> <TD><FONT FACE='Times New Roman, Times, Serif' SIZE=3>Already we are beginning to see this with the personalization of certain search engine portals. By providing these portals with some personal information about yourself, such as the ZIP code you reside in, they are able to provide you targeted information about your city, state, time zone, latitude, and longitude. These portals can personalize the information you want so that you can customize your data feeds for:</FONT></TD><TD></TD></TR><TR> <TD COLSPAN=3></TD></TR><TR> <TD COLSPAN=3 HEIGHT=1></TD></TR></TABLE><A NAME='{B58}'/><TABLE CELLPADDING=0 CELLSPACING=0 BORDER=0 WIDTH='100%'><TR><TD HEIGHT=12></TD></TR><TR><TD><TABLE CELLSPACING=0 WIDTH=583 CELLPADDING=5><TR><TD WIDTH=235 VALIGN=TOP><FONT FACE='Times New Roman, Times, Serif' SIZE=2>Stock Portfolio</FONT></TD><TD WIDTH=348 VALIGN=TOP><FONT FACE='Times New Roman, Times, Serif' SIZE=2>Headline News</FONT></TD></TR><TR><TD WIDTH=235 VALIGN=TOP><FONT FACE='Times New Roman, Times, Serif' SIZE=2>Sports Scores</FONT></TD><TD WIDTH=348 VALIGN=TOP><FONT FACE='Times New Roman, Times, Serif' SIZE=2>Sports Ticker</FONT></TD></TR><TR><TD WIDTH=235 VALIGN=TOP><FONT FACE='Times New Roman, Times, Serif' SIZE=2>Home and Living Links</FONT></TD><TD WIDTH=348 VALIGN=TOP><FONT FACE='Times New Roman, Times, Serif' SIZE=2>Favorite Links</FONT></TD></TR><TR><TD WIDTH=235 VALIGN=TOP><FONT FACE='Times New Roman, Times, Serif' SIZE=2>Horoscope</FONT></TD><TD WIDTH=348 VALIGN=TOP><FONT FACE='Times New Roman, Times, Serif' SIZE=2>Cartoons</FONT></TD></TR><TR><TD WIDTH=235 VALIGN=TOP><FONT FACE='Times New Roman, Times, Serif' SIZE=2>Editorial Columns</FONT></TD><TD WIDTH=348 VALIGN=TOP><FONT FACE='Times New Roman, Times, Serif' SIZE=2>Lottery</FONT></TD></TR><TR><TD WIDTH=235 VALIGN=TOP><FONT FACE='Times New Roman, Times, Serif' SIZE=2>Search the Web</FONT></TD><TD WIDTH=348 VALIGN=TOP><FONT FACE='Times New Roman, Times, Serif' SIZE=2>Weather</FONT></TD></TR><TR><TD WIDTH=235 VALIGN=TOP><FONT FACE='Times New Roman, Times, Serif' SIZE=2>Sunrise/Sunset</FONT></TD><TD WIDTH=348 VALIGN=TOP><FONT FACE='Times New Roman, Times, Serif' SIZE=2>Moon</FONT></TD></TR><TR><TD WIDTH=235 VALIGN=TOP><FONT FACE='Times New Roman, Times, Serif' SIZE=2>Tides</FONT></TD><TD WIDTH=348 VALIGN=TOP><FONT FACE='Times New Roman, Times, Serif' SIZE=2>TV Listings</FONT></TD></TR><TR><TD WIDTH=235 VALIGN=TOP><FONT FACE='Times New Roman, Times, Serif' SIZE=2>Movie Listings</FONT></TD><TD WIDTH=348 VALIGN=TOP><FONT FACE='Times New Roman, Times, Serif' SIZE=2>Video Releases</FONT></TD></TR><TR><TD WIDTH=235 VALIGN=TOP><FONT FACE='Times New Roman, Times, Serif' SIZE=2>Upcoming Local Events</FONT></TD><TD WIDTH=348 VALIGN=TOP><FONT FACE='Times New Roman, Times, Serif' SIZE=2>Reminders</FONT></TD></TR><TR><TD WIDTH=235 VALIGN=TOP><FONT FACE='Times New Roman, Times, Serif' SIZE=2>Notepad</FONT></TD><TD WIDTH=348 VALIGN=TOP><FONT FACE='Times New Roman, Times, Serif' SIZE=2>Holidays</FONT></TD></TR><TR><TD WIDTH=235 VALIGN=TOP><FONT FACE='Times New Roman, Times, Serif' SIZE=2>Religious Holidays</FONT></TD><TD WIDTH=348 VALIGN=TOP><FONT FACE='Times New Roman, Times, Serif' SIZE=2>U.S. Holidays/Events</FONT></TD></TR><TR><TD WIDTH=235 VALIGN=TOP><FONT FACE='Times New Roman, Times, Serif' SIZE=2>Sports Reminders</FONT></TD><TD WIDTH=348 VALIGN=TOP><FONT FACE='Times New Roman, Times, Serif' SIZE=2>Weather Reminders</FONT></TD></TR></TABLE></TD></TR></TABLE><BR><A NAME='{B59}'/><TABLE BORDER=0 CELLSPACING=0 CELLPADDING=0><TR> <TD ROWSPAN=5></TD> <TD COLSPAN=3 HEIGHT=12></TD> <TD ROWSPAN=5></TD></TR><TR> <TD COLSPAN=3></TD></TR><TR><TD></TD> <TD><FONT FACE='Times New Roman, Times, Serif' SIZE=3>However, the preference information you provide these portals can be mined and new and unique profiles about your likes and dislikes can be developed in order to personalize what information, ads,</FONT><FONT FACE='Times New Roman, Times, Serif' SIZE=3 COLOR=#FFFF00><!-- continue --></FONT></TD><TD></TD></TR><TR> <TD COLSPAN=3></TD></TR><TR> <TD COLSPAN=3 HEIGHT=1></TD></TR></TABLE><A NAME='{B5A}'/></FORM></P></TD></TR></TABLE><P><FONT SIZE=0 COLOR=WHITE></CENTER><A NAME="bottom"> </A><!-- netLibrary.com Copyright Notice --> </BODY></HTML>⌨️ 快捷键说明
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