📄 page_218.html
字号:
<HTML> <HEAD> <!--SCRIPT LANGUAGE="JavaScript" SRC="http://a1835.g.akamai.net/f/1835/276/3h/www.netlibrary.com/include/js/dictionary_library.js"></SCRIPT> <SCRIPT LANGUAGE="JavaScript"> if (!opener){document.onkeyup=parent.turnBookPage;} </SCRIPT!--> <META HTTP-EQUIV="Cache-Control" CONTENT="no-cache"> <META HTTP-EQUIV="Pragma" CONTENT="no-cache"> <META HTTP-EQUIV="Expires" CONTENT="-1"><META http-equiv="Content-Type" content="text/html; charset=windows-1252"><SCRIPT>var PrevPage="Page_217";var NextPage="Page_219";var CurPage="Page_218";var PageOrder="227";</SCRIPT> <TITLE>Document</TITLE> </HEAD> <BODY BGCOLOR="#FFFFFF"><CENTER><TABLE BORDER=0 WIDTH=100% CELLPADDING=0><TR><TD ALIGN=CENTER> <TABLE BORDER=0 CELLPADDING=2 CELLSPACING=0 WIDTH=100%> <TR> <TD ALIGN=LEFT><A HREF='Page_217.html'>Previous</A></TD> <TD ALIGN=RIGHT><A HREF='Page_219.html'>Next</A></TD> </TR> </TABLE></TD></TR><TR><TD ALIGN=LEFT><P><A NAME='JUMPDEST_Page_218'/><A NAME='{769}'/><TABLE BORDER=0 CELLSPACING=0 CELLPADDING=0 WIDTH='100%'><TR><TD ALIGN=RIGHT><FONT FACE='Times New Roman, Times, Serif' SIZE=2 COLOR=#FF0000>Page 218</FONT></TD></TR></TABLE><A NAME='{76A}'/><TABLE BORDER=0 CELLSPACING=0 CELLPADDING=0><TR> <TD ROWSPAN=5></TD> <TD COLSPAN=3 HEIGHT=12></TD> <TD ROWSPAN=5></TD></TR><TR> <TD COLSPAN=3></TD></TR><TR><TD></TD> <TD><FONT FACE='Times New Roman, Times, Serif' SIZE=3>cation number, is a single observation that is too unique to be generalized into a useable pattern. However, by grouping certain types of cookies, important clusters or patterns can be mined, which can lead to important insight about visitor and customer activity in your website. For example, retailer websites tend to issue cookies in several sequential steps, for purposes of identifying first-time shoppers:</FONT></TD><TD></TD></TR><TR> <TD COLSPAN=3></TD></TR><TR> <TD COLSPAN=3 HEIGHT=1></TD></TR></TABLE><A NAME='{76B}'/><TABLE CELLPADDING=0 CELLSPACING=0 BORDER=0 WIDTH='100%'><TR><TD HEIGHT=12></TD></TR><TR><TD><TABLE CELLSPACING=0 WIDTH=583 CELLPADDING=5><TR><TD WIDTH=295 VALIGN=TOP><FONT FACE='Times New Roman, Times, Serif' SIZE=2><B>Website Activity</B></FONT></TD><TD WIDTH=288 VALIGN=TOP><FONT FACE='Times New Roman, Times, Serif' SIZE=2><B>Cookie Settings Issued</B></FONT></TD></TR><TR><TD WIDTH=295 VALIGN=TOP><FONT FACE='Times New Roman, Times, Serif' SIZE=2>Visitors arrive at the site's home page</FONT></TD><TD WIDTH=288 VALIGN=TOP><FONT FACE='Times New Roman, Times, Serif' SIZE=2>=on</FONT></TD></TR><TR><TD WIDTH=295 VALIGN=TOP><FONT FACE='Times New Roman, Times, Serif' SIZE=2>Visitor selects a product category</FONT></TD><TD WIDTH=288 VALIGN=TOP><FONT FACE='Times New Roman, Times, Serif' SIZE=2>= lstVisit=Welcome</FONT></TD></TR><TR><TD WIDTH=295 VALIGN=TOP><FONT FACE='Times New Roman, Times, Serif' SIZE=2>Visitor selects a specific product</FONT></TD><TD WIDTH=288 VALIGN=TOP><FONT FACE='Times New Roman, Times, Serif' SIZE=2>=Session_ID= 1BABV317MEN</FONT></TD></TR></TABLE></TD></TR></TABLE><BR><A NAME='{76C}'/><TABLE BORDER=0 CELLSPACING=0 CELLPADDING=0><TR> <TD ROWSPAN=5></TD> <TD COLSPAN=3 HEIGHT=12></TD> <TD ROWSPAN=5></TD></TR><TR> <TD COLSPAN=3></TD></TR><TR><TD></TD> <TD><FONT FACE='Times New Roman, Times, Serif' SIZE=3>Sequential segments can be identified through the use of various types of data mining tools, including decision tree programs designed to discover key clusters in databases. The important concept to understand is that your website has the unique ability to both generate relational marketing messages and information when you use log and cookie files, or CGI forms designed to capture visitor profiles.</FONT></TD><TD></TD></TR><TR> <TD COLSPAN=3></TD></TR><TR> <TD COLSPAN=3 HEIGHT=1></TD></TR></TABLE><A NAME='{76D}'/><TABLE BORDER=0 CELLSPACING=0 CELLPADDING=0><TR> <TD ROWSPAN=5></TD> <TD COLSPAN=3 HEIGHT=17></TD> <TD ROWSPAN=5></TD></TR><TR> <TD COLSPAN=3></TD></TR><TR><TD></TD> <TD><FONT FACE='Times New Roman, Times, Serif' SIZE=3><B>Forms</B></FONT></TD><TD></TD></TR><TR> <TD COLSPAN=3></TD></TR><TR> <TD COLSPAN=3 HEIGHT=1></TD></TR></TABLE><A NAME='{76E}'/><TABLE BORDER=0 CELLSPACING=0 CELLPADDING=0><TR> <TD ROWSPAN=5></TD> <TD COLSPAN=3 HEIGHT=12></TD> <TD ROWSPAN=5></TD></TR><TR> <TD COLSPAN=3></TD></TR><TR><TD></TD> <TD><FONT FACE='Times New Roman, Times, Serif' SIZE=3>By far the most effective method of gathering website visitor and customer information is via registration forms. However, care must be taken in asking only for the most essential information; nobody likes to complete lengthy and intrusive questionnaires, especially those pertaining to income and other personal information. Keep in mind that there are various optional methods and sources of gathering demographic information rather than asking for it directly from your customers. In any event, asking too many nosy questions will only ensure that you will get no information or intentionally incorrect information from respondents.</FONT></TD><TD></TD></TR><TR> <TD COLSPAN=3></TD></TR><TR> <TD COLSPAN=3 HEIGHT=1></TD></TR></TABLE><A NAME='{76F}'/><TABLE BORDER=0 CELLSPACING=0 CELLPADDING=0><TR> <TD ROWSPAN=5></TD> <TD COLSPAN=3 HEIGHT=12></TD> <TD ROWSPAN=5></TD></TR><TR> <TD COLSPAN=3></TD></TR><TR><TD></TD> <TD><FONT FACE='Times New Roman, Times, Serif' SIZE=3>Server processing of form submissions can take several directions, the most common of which are the launching of a CGI program that executes and returns a response to the website visitor. This is usually some form of response to the website visitor, such as some text or HTML. However, from this simple request and response mechanism a complex array of website and customer interaction and relationships can evolve. The most important is the circular feedback from consumer to retailer and the gathering of real-time vital client information. The transmission of information back and forth between client</FONT><FONT FACE='Times New Roman, Times, Serif' SIZE=3 COLOR=#FFFF00><!-- continue --></FONT></TD><TD></TD></TR><TR> <TD COLSPAN=3></TD></TR><TR> <TD COLSPAN=3 HEIGHT=1></TD></TR></TABLE><A NAME='{770}'/></FORM></P></TD></TR></TABLE><P><FONT SIZE=0 COLOR=WHITE></CENTER><A NAME="bottom"> </A><!-- netLibrary.com Copyright Notice --> </BODY></HTML>⌨️ 快捷键说明
复制代码
Ctrl + C
搜索代码
Ctrl + F
全屏模式
F11
切换主题
Ctrl + Shift + D
显示快捷键
?
增大字号
Ctrl + =
减小字号
Ctrl + -