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<HTML> <HEAD> <!--SCRIPT LANGUAGE="JavaScript" SRC="http://a1835.g.akamai.net/f/1835/276/3h/www.netlibrary.com/include/js/dictionary_library.js"></SCRIPT> <SCRIPT LANGUAGE="JavaScript"> if (!opener){document.onkeyup=parent.turnBookPage;} </SCRIPT!--> <META HTTP-EQUIV="Cache-Control" CONTENT="no-cache"> <META HTTP-EQUIV="Pragma" CONTENT="no-cache"> <META HTTP-EQUIV="Expires" CONTENT="-1"><META http-equiv="Content-Type" content="text/html; charset=windows-1252"><SCRIPT>var PrevPage="Page_158";var NextPage="Page_160";var CurPage="Page_159";var PageOrder="168";</SCRIPT> <TITLE>Document</TITLE> </HEAD> <BODY BGCOLOR="#FFFFFF"><CENTER><TABLE BORDER=0 WIDTH=100% CELLPADDING=0><TR><TD ALIGN=CENTER> <TABLE BORDER=0 CELLPADDING=2 CELLSPACING=0 WIDTH=100%> <TR> <TD ALIGN=LEFT><A HREF='Page_158.html'>Previous</A></TD> <TD ALIGN=RIGHT><A HREF='Page_160.html'>Next</A></TD> </TR> </TABLE></TD></TR><TR><TD ALIGN=LEFT><P><A NAME='JUMPDEST_Page_159'/><A NAME='{596}'/><TABLE BORDER=0 CELLSPACING=0 CELLPADDING=0 WIDTH='100%'><TR><TD ALIGN=RIGHT><FONT FACE='Times New Roman, Times, Serif' SIZE=2 COLOR=#FF0000>Page 159</FONT></TD></TR></TABLE><A NAME='{597}'/><TABLE BORDER=0 CELLSPACING=0 CELLPADDING=0><TR> <TD ROWSPAN=5></TD> <TD COLSPAN=3 HEIGHT=12></TD> <TD ROWSPAN=5></TD></TR><TR> <TD COLSPAN=3></TD></TR><TR><TD></TD> <TD><FONT FACE='Times New Roman, Times, Serif' SIZE=3>ZIP %, College Campuses ZIP %, Military Proximity ZIP %, East Coast Immigrants ZIP %, Middle Class Families ZIP %, Newly Formed Households ZIP %, Settle Southwestern Families ZIP %, West Coast Immigrants ZIP %, Low Income: Young & Old ZIP %, Middle America ZIP %, Young Frequent Movers ZIP %, Rural Industrial Workers ZIP %, Prairie Farmers ZIP %, Small Town Working Families ZIP %, Rustbelt Neighborhoods ZIP %, Heartland Communities ZIP %, Young Immigrants ZIP %, SSN Dependents ZIP %, Distressed Neighborhoods ZIP %, Hard Times ZIP %, Urban Working Families ZIP %,<B>Subdomain,Income,ZIP,Gender,Product,HTM</B></FONT></TD><TD></TD></TR><TR> <TD COLSPAN=3></TD></TR><TR> <TD COLSPAN=3 HEIGHT=1></TD></TR></TABLE><A NAME='{598}'/><TABLE BORDER=0 CELLSPACING=0 CELLPADDING=0><TR> <TD ROWSPAN=5></TD> <TD COLSPAN=3 HEIGHT=12></TD> <TD ROWSPAN=5></TD></TR><TR> <TD COLSPAN=3></TD></TR><TR><TD></TD> <TD><FONT FACE='Times New Roman, Times, Serif' SIZE=3><B>Single Record Sample Content</B></FONT></TD><TD></TD></TR><TR> <TD COLSPAN=3></TD></TR><TR> <TD COLSPAN=3 HEIGHT=1></TD></TR></TABLE><A NAME='{599}'/><TABLE BORDER=0 CELLSPACING=0 CELLPADDING=0><TR> <TD ROWSPAN=5></TD> <TD COLSPAN=3 HEIGHT=12></TD> <TD ROWSPAN=5></TD></TR><TR> <TD COLSPAN=3></TD></TR><TR><TD></TD> <TD><FONT FACE='Times New Roman, Times, Serif' SIZE=3>0,3,0,0,56,0,0,20,0,10,0,5,0,5,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0, <B>"com", "10265", "10452", "Male", "Notebooks'', "JustBrowsing.htm"</B></FONT></TD><TD></TD></TR><TR> <TD COLSPAN=3></TD></TR><TR> <TD COLSPAN=3 HEIGHT=1></TD></TR></TABLE><A NAME='{59A}'/><TABLE BORDER=0 CELLSPACING=0 CELLPADDING=0><TR> <TD ROWSPAN=5></TD> <TD COLSPAN=3 HEIGHT=17></TD> <TD ROWSPAN=5></TD></TR><TR> <TD COLSPAN=3></TD></TR><TR><TD></TD> <TD><FONT FACE='Times New Roman, Times, Serif' SIZE=3><B>Single Paradigm Tools</B></FONT></TD><TD></TD></TR><TR> <TD COLSPAN=3></TD></TR><TR> <TD COLSPAN=3 HEIGHT=1></TD></TR></TABLE><A NAME='{59B}'/><TABLE BORDER=0 CELLSPACING=0 CELLPADDING=0><TR> <TD ROWSPAN=5></TD> <TD COLSPAN=3 HEIGHT=12></TD> <TD ROWSPAN=5></TD></TR><TR> <TD COLSPAN=3></TD></TR><TR><TD></TD> <TD><FONT FACE='Times New Roman, Times, Serif' SIZE=3>We begin by looking at single paradigm tools; these are data mining products incorporating a single technology, such as a neural network or a machine-learning algorithm like ID3.</FONT></TD><TD></TD></TR><TR> <TD COLSPAN=3></TD></TR><TR> <TD COLSPAN=3 HEIGHT=1></TD></TR></TABLE><A NAME='{59C}'/><TABLE CELLPADDING=0 CELLSPACING=0 BORDER=0 WIDTH='100%'><TR><TD HEIGHT=12></TD></TR><TR><TD><TABLE CELLSPACING=0 BORDER=1 BORDERCOLOR=#000000 RULES=ALL WIDTH=589 CELLPADDING=5><TR><TD WIDTH=139 VALIGN=TOP><FONT FACE='Times New Roman, Times, Serif' SIZE=2><B>Tool</B></FONT></TD><TD WIDTH=108 VALIGN=TOP><FONT FACE='Times New Roman, Times, Serif' SIZE=2><B>Vendor</B></FONT></TD><TD WIDTH=120 VALIGN=TOP><FONT FACE='Times New Roman, Times, Serif' SIZE=2><B>Platform</B></FONT></TD><TD WIDTH=222 VALIGN=TOP><FONT FACE='Times New Roman, Times, Serif' SIZE=2><B>Technology</B></FONT></TD></TR><TR><TD WIDTH=139 VALIGN=TOP><FONT FACE='Times New Roman, Times, Serif' SIZE=2>DM Marksman</FONT></TD><TD WIDTH=108 VALIGN=TOP><FONT FACE='Times New Roman, Times, Serif' SIZE=2>HNC Software</FONT></TD><TD WIDTH=120 VALIGN=TOP><FONT FACE='Times New Roman, Times, Serif' SIZE=2>NT with card</FONT></TD><TD WIDTH=222 VALIGN=TOP><FONT FACE='Times New Roman, Times, Serif' SIZE=2>Neural Network</FONT></TD></TR><TR><TD WIDTH=139 VALIGN=TOP><FONT FACE='Times New Roman, Times, Serif' SIZE=2>4 Thought</FONT></TD><TD WIDTH=108 VALIGN=TOP><FONT FACE='Times New Roman, Times, Serif' SIZE=2>Right Info</FONT></TD><TD WIDTH=120 VALIGN=TOP><FONT FACE='Times New Roman, Times, Serif' SIZE=2>WIN95/NT</FONT></TD><TD WIDTH=222 VALIGN=TOP><FONT FACE='Times New Roman, Times, Serif' SIZE=2>Neural Network</FONT></TD></TR><TR><TD WIDTH=139 VALIGN=TOP><FONT FACE='Times New Roman, Times, Serif' SIZE=2>KnowledgeSEEKER</FONT></TD><TD WIDTH=108 VALIGN=TOP><FONT FACE='Times New Roman, Times, Serif' SIZE=2>ANGOSS</FONT></TD><TD WIDTH=120 VALIGN=TOP><FONT FACE='Times New Roman, Times, Serif' SIZE=2>WIN95/NT/Unix</FONT></TD><TD WIDTH=222 VALIGN=TOP><FONT FACE='Times New Roman, Times, Serif' SIZE=2>CART, CHAID, ID3</FONT></TD></TR><TR><TD WIDTH=139 VALIGN=TOP><FONT FACE='Times New Roman, Times, Serif' SIZE=2>NGO</FONT></TD><TD WIDTH=108 VALIGN=TOP><FONT FACE='Times New Roman, Times, Serif' SIZE=2>BioComp</FONT></TD><TD WIDTH=120 VALIGN=TOP><FONT FACE='Times New Roman, Times, Serif' SIZE=2>WIN95/NT</FONT></TD><TD WIDTH=222 VALIGN=TOP><FONT FACE='Times New Roman, Times, Serif' SIZE=2>Neural Network, Genetic Algorithm</FONT></TD></TR><TR><TD WIDTH=139 VALIGN=TOP><FONT FACE='Times New Roman, Times, Serif' SIZE=2>WizWhy</FONT></TD><TD WIDTH=108 VALIGN=TOP><FONT FACE='Times New Roman, Times, Serif' SIZE=2>WizWhy</FONT></TD><TD WIDTH=120 VALIGN=TOP><FONT FACE='Times New Roman, Times, Serif' SIZE=2>WIN95/NT</FONT></TD><TD WIDTH=222 VALIGN=TOP><FONT FACE='Times New Roman, Times, Serif' SIZE=2>Proprietary Algorithm</FONT></TD></TR></TABLE></TD></TR></TABLE><BR><A NAME='{59D}'/><TABLE BORDER=0 CELLSPACING=0 CELLPADDING=0><TR> <TD ROWSPAN=5></TD> <TD COLSPAN=3 HEIGHT=12></TD> <TD ROWSPAN=5></TD></TR><TR> <TD COLSPAN=3></TD></TR><TR><TD></TD> <TD><FONT FACE='Times New Roman, Times, Serif' SIZE=3><B><I>Database Mining Marksman</I></B></FONT></TD><TD></TD></TR><TR> <TD COLSPAN=3></TD></TR><TR> <TD COLSPAN=3 HEIGHT=1></TD></TR></TABLE><A NAME='{59E}'/><TABLE BORDER=0 CELLSPACING=0 CELLPADDING=0><TR> <TD ROWSPAN=5></TD> <TD COLSPAN=3 HEIGHT=12></TD> <TD ROWSPAN=5></TD></TR><TR> <TD COLSPAN=3></TD></TR><TR><TD></TD> <TD><FONT FACE='Times New Roman, Times, Serif' SIZE=3>Along with NeuralWare and Nestor, HNC is one of the pioneering neural network software companies to emerge in the mid-1980s. However, unlike the other two, HNC has been very successful and is now a public company. Its success, however, has not come from selling data mining software. In the 1990s the company changed its business strategy from selling tools to selling business solutions based on neural network technology, specifically in the area of credit card</FONT><FONT FACE='Times New Roman, Times, Serif' SIZE=3 COLOR=#FFFF00><!-- continue --></FONT></TD><TD></TD></TR><TR> <TD COLSPAN=3></TD></TR><TR> <TD COLSPAN=3 HEIGHT=1></TD></TR></TABLE><A NAME='{59F}'/></FORM></P></TD></TR></TABLE><P><FONT SIZE=0 COLOR=WHITE></CENTER><A NAME="bottom"> </A><!-- netLibrary.com Copyright Notice --> </BODY></HTML>
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