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<HTML> <HEAD> <!--SCRIPT LANGUAGE="JavaScript" SRC="http://a1835.g.akamai.net/f/1835/276/3h/www.netlibrary.com/include/js/dictionary_library.js"></SCRIPT> <SCRIPT LANGUAGE="JavaScript"> if (!opener){document.onkeyup=parent.turnBookPage;} </SCRIPT!--> <META HTTP-EQUIV="Cache-Control" CONTENT="no-cache"> <META HTTP-EQUIV="Pragma" CONTENT="no-cache"> <META HTTP-EQUIV="Expires" CONTENT="-1"><META http-equiv="Content-Type" content="text/html; charset=windows-1252"><SCRIPT>var PrevPage="Page_119";var NextPage="Page_121";var CurPage="Page_120";var PageOrder="130";</SCRIPT> <TITLE>Document</TITLE> </HEAD> <BODY BGCOLOR="#FFFFFF"><CENTER><TABLE BORDER=0 WIDTH=100% CELLPADDING=0><TR><TD ALIGN=CENTER> <TABLE BORDER=0 CELLPADDING=2 CELLSPACING=0 WIDTH=100%> <TR> <TD ALIGN=LEFT><A HREF='Page_119.html'>Previous</A></TD> <TD ALIGN=RIGHT><A HREF='Page_121.html'>Next</A></TD> </TR> </TABLE></TD></TR><TR><TD ALIGN=LEFT><P><A NAME='JUMPDEST_Page_120'/><A NAME='{409}'/><TABLE BORDER=0 CELLSPACING=0 CELLPADDING=0 WIDTH='100%'><TR><TD ALIGN=RIGHT><FONT FACE='Times New Roman, Times, Serif' SIZE=2 COLOR=#FF0000>Page 120</FONT></TD></TR></TABLE><A NAME='{40A}'/><TABLE BORDER=0 CELLSPACING=0 CELLPADDING=0><TR> <TD ROWSPAN=5></TD> <TD COLSPAN=3 HEIGHT=12></TD> <TD ROWSPAN=5></TD></TR><TR> <TD COLSPAN=3></TD></TR><TR><TD></TD> <TD><FONT FACE='Times New Roman, Times, Serif' SIZE=3>need of developing a "churn" model. In order to construct such a model you should secure samples of customer accounts that have recently closed or terminated so that your analysis can examine the patterns and differences between customers who are active and those who are inactive.</FONT></TD><TD></TD></TR><TR> <TD COLSPAN=3></TD></TR><TR> <TD COLSPAN=3 HEIGHT=1></TD></TR></TABLE><A NAME='{40B}'/><TABLE BORDER=0 CELLSPACING=0 CELLPADDING=0><TR> <TD ROWSPAN=5></TD> <TD COLSPAN=3 HEIGHT=12></TD> <TD ROWSPAN=5></TD></TR><TR> <TD COLSPAN=3></TD></TR><TR><TD></TD> <TD><FONT FACE='Times New Roman, Times, Serif' SIZE=3>This preplanning step may require the use of modeling tools and techniques for building a blueprint for creating a road map to the data mining initiative. Modeling techniques can form the foundation to the mining application and ensure it meshes with the actual business requirements. This modeling initiative can also alert you to possible obstacles, such as the lack of access to certain data for the analysis. Another benefit is that it ensures you document your data mining efforts. Process-modeling tools also provide a benchmark for measuring improvement and a common language for communicating across your firm and the various teams and management. The following are a few of the modeling tools you can use to ensure a successful data mining project:</FONT></TD><TD></TD></TR><TR> <TD COLSPAN=3></TD></TR><TR> <TD COLSPAN=3 HEIGHT=1></TD></TR></TABLE><A NAME='{40C}'/><TABLE CELLPADDING=0 CELLSPACING=0 BORDER=0 WIDTH='100%'><TR><TD HEIGHT=12></TD></TR><TR><TD><TABLE CELLSPACING=0 WIDTH=589 CELLPADDING=5><TR><TD WIDTH=199 VALIGN=TOP><FONT FACE='Times New Roman, Times, Serif' SIZE=2><B>Product</B></FONT></TD><TD WIDTH=192 VALIGN=TOP><FONT FACE='Times New Roman, Times, Serif' SIZE=2><B>Vendor</B></FONT></TD><TD WIDTH=198 VALIGN=TOP><FONT FACE='Times New Roman, Times, Serif' SIZE=2><B>Website</B></FONT></TD></TR><TR><TD WIDTH=199 VALIGN=TOP><FONT FACE='Times New Roman, Times, Serif' SIZE=2>Corporate Modeler</FONT></TD><TD WIDTH=192 VALIGN=TOP><FONT FACE='Times New Roman, Times, Serif' SIZE=2>Casewise Systems</FONT></TD><TD WIDTH=198 VALIGN=TOP><FONT FACE='Times New Roman, Times, Serif' SIZE=2>casewise.com</FONT></TD></TR><TR><TD WIDTH=199 VALIGN=TOP><FONT FACE='Times New Roman, Times, Serif' SIZE=2>ProCarta</FONT></TD><TD WIDTH=192 VALIGN=TOP><FONT FACE='Times New Roman, Times, Serif' SIZE=2>Domain Knowledge</FONT></TD><TD WIDTH=198 VALIGN=TOP><FONT FACE='Times New Roman, Times, Serif' SIZE=2>domainknowledgeinc.com</FONT></TD></TR><TR><TD WIDTH=199 VALIGN=TOP><FONT FACE='Times New Roman, Times, Serif' SIZE=2>Aris Toolset</FONT></TD><TD WIDTH=192 VALIGN=TOP><FONT FACE='Times New Roman, Times, Serif' SIZE=2>IDS Scheer</FONT></TD><TD WIDTH=198 VALIGN=TOP><FONT FACE='Times New Roman, Times, Serif' SIZE=2>ids-scheer.com</FONT></TD></TR><TR><TD WIDTH=199 VALIGN=TOP><FONT FACE='Times New Roman, Times, Serif' SIZE=2>LiveModel</FONT></TD><TD WIDTH=192 VALIGN=TOP><FONT FACE='Times New Roman, Times, Serif' SIZE=2>IntelliCorp</FONT></TD><TD WIDTH=198 VALIGN=TOP><FONT FACE='Times New Roman, Times, Serif' SIZE=2>intellicorp.com</FONT></TD></TR><TR><TD WIDTH=199 VALIGN=TOP><FONT FACE='Times New Roman, Times, Serif' SIZE=2>WorkFlow Modeler</FONT></TD><TD WIDTH=192 VALIGN=TOP><FONT FACE='Times New Roman, Times, Serif' SIZE=2>Meta Software</FONT></TD><TD WIDTH=198 VALIGN=TOP><FONT FACE='Times New Roman, Times, Serif' SIZE=2>metasoftware.com</FONT></TD></TR><TR><TD WIDTH=199 VALIGN=TOP><FONT FACE='Times New Roman, Times, Serif' SIZE=2>Designer/2000</FONT></TD><TD WIDTH=192 VALIGN=TOP><FONT FACE='Times New Roman, Times, Serif' SIZE=2>Oracle</FONT></TD><TD WIDTH=198 VALIGN=TOP><FONT FACE='Times New Roman, Times, Serif' SIZE=2>oracle.com</FONT></TD></TR><TR><TD WIDTH=199 VALIGN=TOP><FONT FACE='Times New Roman, Times, Serif' SIZE=2>Aion</FONT></TD><TD WIDTH=192 VALIGN=TOP><FONT FACE='Times New Roman, Times, Serif' SIZE=2>Platinum Technology</FONT></TD><TD WIDTH=198 VALIGN=TOP><FONT FACE='Times New Roman, Times, Serif' SIZE=2>platinum.com</FONT></TD></TR><TR><TD WIDTH=199 VALIGN=TOP><FONT FACE='Times New Roman, Times, Serif' SIZE=2>ProVision Workbench</FONT></TD><TD WIDTH=192 VALIGN=TOP><FONT FACE='Times New Roman, Times, Serif' SIZE=2>Proforma</FONT></TD><TD WIDTH=198 VALIGN=TOP><FONT FACE='Times New Roman, Times, Serif' SIZE=2>proformacorp.com</FONT></TD></TR><TR><TD WIDTH=199 VALIGN=TOP><FONT FACE='Times New Roman, Times, Serif' SIZE=2>Visio</FONT></TD><TD WIDTH=192 VALIGN=TOP><FONT FACE='Times New Roman, Times, Serif' SIZE=2>Visio</FONT></TD><TD WIDTH=198 VALIGN=TOP><FONT FACE='Times New Roman, Times, Serif' SIZE=2>visio.com</FONT></TD></TR></TABLE></TD></TR></TABLE><BR><A NAME='{40D}'/><TABLE BORDER=0 CELLSPACING=0 CELLPADDING=0><TR> <TD ROWSPAN=5></TD> <TD COLSPAN=3 HEIGHT=12></TD> <TD ROWSPAN=5></TD></TR><TR> <TD COLSPAN=3></TD></TR><TR><TD></TD> <TD><FONT FACE='Times New Roman, Times, Serif' SIZE=3>Before you begin a data mining project, be clear on what you hope to accomplish with your website analysis. The mining of your web data must be looked on as a strategic competitive move, which like all other business initiatives should have a measurable goal. Most likely you will not be performing a data mining project in a vacuum; other divisions or individuals in your firm are likely to be involved in the project. For a large retailing website this may include the following individuals:</FONT><FONT FACE='Times New Roman, Times, Serif' SIZE=3 COLOR=#FFFF00><!-- continue --></FONT></TD><TD></TD></TR><TR> <TD COLSPAN=3></TD></TR><TR> <TD COLSPAN=3 HEIGHT=1></TD></TR></TABLE><A NAME='{40E}'/></FORM></P></TD></TR></TABLE><P><FONT SIZE=0 COLOR=WHITE></CENTER><A NAME="bottom"> </A><!-- netLibrary.com Copyright Notice --> </BODY></HTML>⌨️ 快捷键说明
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