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<HTML> <HEAD> <!--SCRIPT LANGUAGE="JavaScript" SRC="http://a1835.g.akamai.net/f/1835/276/3h/www.netlibrary.com/include/js/dictionary_library.js"></SCRIPT> <SCRIPT LANGUAGE="JavaScript"> if (!opener){document.onkeyup=parent.turnBookPage;} </SCRIPT!--> <META HTTP-EQUIV="Cache-Control" CONTENT="no-cache"> <META HTTP-EQUIV="Pragma" CONTENT="no-cache"> <META HTTP-EQUIV="Expires" CONTENT="-1"><META http-equiv="Content-Type" content="text/html; charset=windows-1252"><SCRIPT>var PrevPage="Page_293";var NextPage="Page_295";var CurPage="Page_294";var PageOrder="302";</SCRIPT> <TITLE>Document</TITLE> </HEAD> <BODY BGCOLOR="#FFFFFF"><CENTER><TABLE BORDER=0 WIDTH=100% CELLPADDING=0><TR><TD ALIGN=CENTER> <TABLE BORDER=0 CELLPADDING=2 CELLSPACING=0 WIDTH=100%> <TR> <TD ALIGN=LEFT><A HREF='Page_293.html'>Previous</A></TD> <TD ALIGN=RIGHT><A HREF='Page_295.html'>Next</A></TD> </TR> </TABLE></TD></TR><TR><TD ALIGN=LEFT><P><A NAME='JUMPDEST_Page_294'/><A NAME='{9C2}'/><TABLE BORDER=0 CELLSPACING=0 CELLPADDING=0 WIDTH='100%'><TR><TD ALIGN=RIGHT><FONT FACE='Times New Roman, Times, Serif' SIZE=2 COLOR=#FF0000>Page 294</FONT></TD></TR></TABLE><A NAME='{9C3}'/><TABLE BORDER=0 CELLSPACING=0 CELLPADDING=0><TR> <TD ROWSPAN=5></TD> <TD COLSPAN=3 HEIGHT=12></TD> <TD ROWSPAN=5></TD></TR><TR> <TD COLSPAN=3></TD></TR><TR><TD></TD> <TD><FONT FACE='Times New Roman, Times, Serif' SIZE=3><B><I>Electronic Commerce</I></B></FONT></TD><TD></TD></TR><TR> <TD COLSPAN=3></TD></TR><TR> <TD COLSPAN=3 HEIGHT=1></TD></TR></TABLE><A NAME='{9C4}'/><TABLE BORDER=0 CELLSPACING=0 CELLPADDING=0><TR> <TD ROWSPAN=5></TD> <TD COLSPAN=3 HEIGHT=12></TD> <TD ROWSPAN=5></TD></TR><TR> <TD COLSPAN=3></TD></TR><TR><TD></TD> <TD><FONT FACE='Times New Roman, Times, Serif' SIZE=3>Despite modest growth, electronic commerce revenue is expected to hit $400 billion by 2002, according to a study by the research firm International Data Corporation. The figure was estimated in a study predicting global Internet and e-commerce growth from 1997 to 2002. An overall increase in Web users around the world will be the main stimulus for the robust electronic commerce revenues expected over the next few years. The IDC predicts that the global number of Web users will jump to 320 million by 2002. During this same period, the percentage of Web users making purchases online will grow to 40 percent by 2002. The same study predicts that actual number of Web users who will purchase goods online will shoot to 128 million in 2002. Another research firm, Forrester Research, Inc., places much higher estimates for e-commerce; they project $3.2 trillion by 2003! These are promising figures for electronic retailers.</FONT></TD><TD></TD></TR><TR> <TD COLSPAN=3></TD></TR><TR> <TD COLSPAN=3 HEIGHT=1></TD></TR></TABLE><A NAME='{9C5}'/><TABLE BORDER=0 CELLSPACING=0 CELLPADDING=0><TR> <TD ROWSPAN=5></TD> <TD COLSPAN=3 HEIGHT=12></TD> <TD ROWSPAN=5></TD></TR><TR> <TD COLSPAN=3></TD></TR><TR><TD></TD> <TD><FONT FACE='Times New Roman, Times, Serif' SIZE=3>Electronic commerce is changing the way all companies do business. Electronic commerce impacts all aspects of retailing: business-to-business as well as business-to-consumers. However, the core of electronic retailing means more than the buying and paying for products and services over the Web. Electronic retailing also ushers in a new method of doing online transactions and market research and data mining. Electronic commerce is pervasive, encompassing such tasks as electronic mail, peer networking, order processing and tracking, customer support, inventory management, and distribution. It impacts the monitoring of manufacturing processes, marketing, and pricing. At the core, however, is the ability to digitize, store, and analyze all aspects of marketing, retailing, delivery, and after-sales servicing.</FONT></TD><TD></TD></TR><TR> <TD COLSPAN=3></TD></TR><TR> <TD COLSPAN=3 HEIGHT=1></TD></TR></TABLE><A NAME='{9C6}'/><TABLE BORDER=0 CELLSPACING=0 CELLPADDING=0><TR> <TD ROWSPAN=5></TD> <TD COLSPAN=3 HEIGHT=12></TD> <TD ROWSPAN=5></TD></TR><TR> <TD COLSPAN=3></TD></TR><TR><TD></TD> <TD><FONT FACE='Times New Roman, Times, Serif' SIZE=3>Products and services sold and purchased over the Web can be both the traditional (physical) type as well as virtual (digital), with the latter being produced and delivered exclusively via this new retailing channel. Retailers of digital products and services have an inherent advantage over traditional ones, in that manufacturing, marketing, ordering, advertising, customer service, and all other aspects of doing business leave a digital trail of transactions which can be mined for insight, competitive intelligence, and targeted marketing. Thus the digital retailer is more responsive to the whims and preferences of his or her customers.</FONT></TD><TD></TD></TR><TR> <TD COLSPAN=3></TD></TR><TR> <TD COLSPAN=3 HEIGHT=1></TD></TR></TABLE><A NAME='{9C7}'/><TABLE BORDER=0 CELLSPACING=0 CELLPADDING=0><TR> <TD ROWSPAN=5></TD> <TD COLSPAN=3 HEIGHT=12></TD> <TD ROWSPAN=5></TD></TR><TR> <TD COLSPAN=3></TD></TR><TR><TD></TD> <TD><FONT FACE='Times New Roman, Times, Serif' SIZE=3>Consumers of physical and digital products also behave differently in this type of networked environment. They are instantly converted</FONT><FONT FACE='Times New Roman, Times, Serif' SIZE=3 COLOR=#FFFF00><!-- continue --></FONT></TD><TD></TD></TR><TR> <TD COLSPAN=3></TD></TR><TR> <TD COLSPAN=3 HEIGHT=1></TD></TR></TABLE><A NAME='{9C8}'/></FORM></P></TD></TR></TABLE><P><FONT SIZE=0 COLOR=WHITE></CENTER><A NAME="bottom"> </A><!-- netLibrary.com Copyright Notice --> </BODY></HTML>⌨️ 快捷键说明
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