53921

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From: [e-mail] (Patrick Taylor, The Sounding Board)
Subject: Re: How to the disks copy protected.
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Date: Wed, 21 Apr 1993 14:33:14 GMT
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In article <[e-mail]> [e-mail] (Bill Mayhew) writes:
>From: [e-mail] (Bill Mayhew)
>Subject: Re: How to the disks copy protected.
>Date: Wed, 21 Apr 1993 13:19:08 GMT

>Write a good manual to go with the software.  The hassle of
>photocopying the manual is offset by simplicity of purchasing
>the package for only $15.  Also, consider offering an inexpensive
>but attractive perc for registered users.  For instance, a coffee
>mug.  You could produce and mail the incentive for a couple of
>dollars, so consider pricing the product at $17.95.

Or, _documentation_ for the program ;-).  A lot of shareware out there is 
very similar in the approach - send in your money, and you get 
documentation, and a free upgrade to the latest version.  Perhaps even 
support of some small degree.  Whatever you want to offer that is "better" 
than the circulating version.

>You're lucky if only 20% of the instances of your program in use
>are non-licensed users.

Figure about 50%, as I have seen.

>The best approach is to estimate your loss and accomodate that into
>your price structure.  Sure it hurts legitimate users, but too bad.

It doesn't really hurt legit users.  Shareware is still much cheaper than 
the alternatives.

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