📄 2001.6.htm
字号:
Passage Four<br>
Questions 26 to 30 are based on the following passage.<br>
<br>
We can see how the product life cycle works by looking at the introduction of
instant coffee. When it was introduced, most people did not like it as well as
"regular"coffee and it took several years to gain general acceptance
(introduction stage). At one point, though, Instant coffee grew rapidly in
popularity and many brands were introduced (stage of rapid growth). After a
while people became attached to one brand and sales leveled off (stage of
maturity). Sales went into a slight decline (衰退)when freeze-dried
coffees were introduced (stage of decline).<br>
<br>
The importance of the product life cycle to marketers is this: Different stages
in the product life cycle call for different strategies. The goal is to extend
product life so that sales and profits do not decline. One strategy is called
market modification. It means that marketing managers look for new users and
market sections. Did you know, for example, that the backpacks that so many
students carry today were originally designed for the military?<br>
<br>
Market modification also means searching for increased usage among present
customers or going for a different market, such as senior citizens. A marketer
may re-position the product to appeal to new market sections.<br>
<br>
Another product extension strategy is called product modification. It involves
changing product quality, features, or style to attract new users or more usage
from present users. American auto manufacturers are using quality improvement as
one way to recapture world markets. Note, also, how auto manufacturers once
changed styles dramatically from year to year to keep demand from falling.<br>
<br>
26. According to the passage, when people grow fond of one particular brand of a
product, its sales will .<br>
A)decrease gradually C)improve enormously<br>
B)become unstable D)remain at the same level<br>
27. The first paragraph tells us that a new product is .<br>
A)usually introduced to satisfy different tastes<br>
B)often more expensive than old ones<br>
C)often inferior to old ones at first<br>
D)not easily accepted by the public<br>
<br>
28. Marketers need to know which of the four stages a product is in so as to .<br>
A)work out marketing policies C)promote its production<br>
B)increase its popularity D)speed up its life cycle<br>
<br>
29. The author mentions the example of "backpacks"(Line 4, Para.2 ) to
show the importance of .<br>
A)increasing usage among students C)pleasing the young as well as the old<br>
B)exploring new market sections D)serving both military and civil needs<br>
<br>
30. In order to recover their share of the world market, U.S. auto makers are .<br>
A)improving product quality C)re-positioning their product in the market<br>
B)modernizing product style D)increasing product features<br>
<br>
Part III Vocabulary and Structure (20 minutes)<br>
<br>
Directions: There are 30 incomplete sentences in this part. For each sentence
there are four choices marked A), B), C) and D). Choose the ONE answer that best
completes the sentence. Then mark the corresponding letter on the Answer Sheet
with a single line through the center.<br>
<br>
31. By the time he arrives in Beijing, we here for two days.<br>
A)will have stayed C)have been staying<br>
B)shall stay D)have stayed<br>
32. According to the American federal government, residents of Hawaii have the
longest life :77.2 years.<br>
A)rank C)scale<br>
B)span D)scope<br>
33. The millions of calculations involved, had they been done by hand, all
practical value by the time they were finished.<br>
A) had lost C)would lose<br>
B)would have lost D)should have lost<br>
34. As a public relations officer, he is said some very influential people.<br>
A) to know C)to have been knowing<br>
B) to be knowing D)to have known<br>
35. Our hopes and fell in the same instant.<br>
A)arose C)rose<br>
B)raised D)aroused<br>
36. With the development in science and technology man can make various flowers
before their time.<br>
A) be bloomed C) bloomed<br>
B) bloom D)blooming<br>
37. A season ticket _______the holder to make as many journeys as he wishes
within the stated period of time.<br>
A) entitles C)bloomed<br>
B) grants D)promises<br>
38. _______in the office had a mistake, and the firm regretted causing the
customer inconvenience.<br>
A) Someone C) Anyone<br>
B) Some D) One<br>
39. In recent years much more emphasis has been put developing the students
productive skills.<br>
A) onto C) over<br>
B) in D) on<br>
40. Only a selected number of landladies in the neighbourhood have been allowed
by the university to take in .<br>
A) residents C) settlers<br>
B) lodgers D)inhabitants<br>
41. The fire was finally brought under control, but not extensive damage had
been caused.<br>
A) before C) after<br>
B) since D) as<br>
42. Purchasing the new production line will be a deal for the company.<br>
A) forceful C) favorite<br>
B) tremendous D)profitable<br>
43. Rod is determined to get a seat for the concert it means standing in a queue
all night.<br>
A) as if C) provided<br>
B) even if D) whatever<br>
44. We hadn't met for 20 years, but I recognized her I saw her .<br>
A) the moment C) the moment when<br>
B) for the moment D) at the moment when<br>
45. Though he was born and brought up in America, he can speak Chinese.<br>
A) fluid C) fluent<br>
B) smooth D) flowing<br>
46. Government reports examination compositions legal documents and most
business letters are the main situations formal language is used.<br>
A) in which C) on which<br>
B) at what D) in that<br>
47. Fifty years ago, wealthy people liked hunting wild animals for fun
sightseeing.<br>
A) rather than to go C) other than going<br>
B) more than going D) than to go<br>
48. If the building project by the end of this month is delayed, the
construction company will be fined.<br>
A) being completed C) to be completed<br>
B) is completed D) completed<br>
49. He wrote an article criticizing the Greek poet and won and a scholarship.<br>
A) faith C) fame<br>
B) status D) courage<br>
50. Jack wishes that he business instead of history when he was in university.<br>
A) studied C) had been studying<br>
B) study D) had studied<br>
51. The older New England villages have changed relatively little a gas station
or two in recent decades.<br>
A) except for C) except<br>
B) in addition to D) besides<br>
52. The Car Club couldn't to meet the demands of all its members.<br>
A) assume C) guarantee<br>
B) ensure D) confirm<br>
53. Extensive reporting on television has helped to interest in a wide variety
of sports and activities.<br>
A) assemble C) yield<br>
B) generate D) gather<br>
54. The president promised to keep all the board members of how the negotiations
were going on.<br>
A) inform C) be informed<br>
B) informing D) informed<br>
55. Eating too much fat can heart disease and cause high blood pressure.<br>
A) attribute to C) contribute to<br>
B) attend to D) devote to<br>
56. All the tasks ahead of time, they decided to go on holiday for a week.<br>
A) been fulfilled C) were fulfilled<br>
B) having been fulfilled D) had been fulfilled<br>
57. This article more attention to the problem of cultural interference in
foreign language teaching and learning.<br>
A) cares for C) allows for<br>
B) applies for D) calls for<br>
58. He was punished he should make the same mistake again.<br>
A) unless C) if<br>
B) provided D) lest<br>
59. Petrol is refined from the oil we take out of the ground.<br>
A) crude C) rude<br>
B)fresh D) original<br>
60. in the United States, St. Louis has now become the 24th largest city.<br>
A) being the fourth biggest city C) Once the fourth biggest city<br>
B) It was once the fourth biggest city D) The fourth biggest city it was<br>
<br>
<br>
<br>
Part Ⅳ Cloze (15 minutes)<br>
Directions: There are 20 blanks in the following passage.For each blank there
are four choices marked A),B),C) and D) on the right side of the paper.You
should choose the ONE that best fits into the passage.Then mark the
corresponding letter on the Answer Sheet with a single line through the centre.<br>
<br>
More than forty thousand readers told us what they looked for in close
friendships,what they expected 61 friends, what they were willing to give in 62
, and how satisfied they were 63 the quality of their friendships. the 64 give
little comfort to social critics.<br>
Friendship 65 to be a unique form of 66 bonding .Unlike marriage or the ties
that 67 parents and children, it is not defined or regulated by<br>
68 .Unlike other social roles that we are expected to 69 as citizens,
employees,members of professional societies and 70 organizations-it has its own
principle , which is to promote 71 of warmth,trust,love, and affection 72 two
people.<br>
The survey on friendship appeared in the March 73 of Psychology Today. The
findings 74 that issues of trust and betrayal (背叛) are 75 to friendship.
They also suggest that our readers do not 76 for friends only among those who
are 77 like them,but find many 78 differ in race, religion, and ethnic (种族的)
background. Arguably the most important<br>
79 that emerges from the data, 80 , is not something that we found-but what we
did not.<br>
<br>
大学英语四级考试<br>
COLLEGE ENGLISH TEST<br>
-Band Four-<br>
(4osh2)<br>
一、将自己的校名、姓名、学校代号填入本页左面各项内,准考证号填入右下角。<br>
二、试卷二共两部分:试卷一听力理解部分中的Compound Dictaion的答卷和Part V Writing,注意不要漏做。<br>
<br>
PartI Section B Compound Dictation<br>
Dicections: In this section,you will hear a passage three times.When the passage
is read for the first time,you should listen carefully for its general idea.When
the passage is read for the second time ,you are required to fill in the blanks
numbered from s1 to s7 with the exact words you have just heard.For blanks
numbered from s8 to s10 you are required to fill in the missing information. You
can either use the exact words you have just heard or write down the main points
in your own words .Finally ,when the passage is read for the third time ,you
should check what you have written.<br>
<br>
If you are a young college student ,most of your concerns about your health and
happiness in life are probably(S1)_________on the present.Basically,you want to
feel good physically,mentally,and (S2)_______now.You probably don't spend much
time worrying about the (S3)_______future,such as whether you will develop heart
disease,or (S4)________,how you will take care of yourself in your
(S5)_______years,or how long you are going to live.Such thoughts may have
(S6)_______your mind once in a while however,if you are in your thirties,
forties, fifties ,or older,such health related thoughts are likely to
become(s7)________important to you .<br>
(s8)<br>
that will help you feel better physically and mentally .Recently researchers
have found that ,even in late adulthood,exercise,strength training with
weights,and better food can help elderly individuals significantly improve their
health and add happiness to their life.(s9)<br>
giving us the opportunity to avoid some of health porblems that have troubled
them.(s10)<br>
<br>
Part V Writing (20 munutes)<br>
Directions: For this part,you are allowed thirty minutes to write a
letter.Suppose you are Zhang Ying.Write a letter to Xial Wang,a schoolmate of
yours who is going to visit you during the week-long holiday.You should write at
least 100 words according to the suggestions given below in Chinese.<br>
1.表示欢迎<br>
2.提出过度假安排的建议<br>
3. 提醒应注意的事项<br>
<br>
A Letter to a Schoolmate<br>
<br>
June 23,2001<br>
Dear Xiao Wang<br>
<br>
<br>
Yours.<br>
ZhangYing</p>
</body>
</html>
⌨️ 快捷键说明
复制代码
Ctrl + C
搜索代码
Ctrl + F
全屏模式
F11
切换主题
Ctrl + Shift + D
显示快捷键
?
增大字号
Ctrl + =
减小字号
Ctrl + -