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<FONT SIZE="3" COLOR="#0099cc" FACE="B Univers 65 Bold, arial, helvetica">Amusement Industry Institute Program
<b>Location</b>: Cornell University, Ithaca, New York USA
<b>Program Overview<br>
</b>More and more successful amusement industry department heads, managers, supervisors, CEO’s, general managers,
human resource directors, marketing and finance managers are making IAAPA’s Amusement Industry Institute Program
part of their success.<br>
<br>Providing a sound foundation for leadership, the Program combines innovative, industry-focused curriculum with the
invaluable expertise and knowledge of Cornell University’s esteemed faculty. This weeklong, interactive experience
addresses the unique demands of the ever-changing amusement facility environment. Its mixture of lectures, exercises,
course work, and case study builds a comprehensive understanding of marketing, strategic planning and human resource
management. It also provides a great opportunity to network with, and learn from, other professionals from across the
country.<br>
<a href="Cornell03ap.pdf">Application</a>
<b>Human Resources Management<br>
</b>Find out how to get the most from your “human resources” by giving them your best. Learn how to apply the
latest developments in planning and organizing, leadership and motivation, and creative problem solving.<br>
<i>Sample Topics<br>
</i>Understanding and Managing Employees<br>The Manager’s Role In Building A Team<br>Understanding The Psychological
Processes In Groups<br>Learning How To Run A Meeting<br>Building Trust Within Your Team Assessing Your Role As The Team
Leader Creativity What It Is And Why It Is Important For Managers;creative Individuals And Innovative Organizations
<br>Creative Problem-Solving Model; Using Creativity Techniques; enhancing Creativity At Meetings Leadership And Motivation
<br>Leadership Traits<br>Theories Of Leadership<br>Dilemmas Of Leadership<br>
<b>Marketing<br></b>Marketing is one of the most creative, satisfying, yet challenging, aspects of a manager’s job.
Addressing major principles of marketing, such as segmentation, product differentiation, positioning, pricing, and promotion,
this curriculum also examines specific areas like database marketing, guest expectations, target marketing, and guest
relations.<br>Sample Topics<br>
</i>Strategic Marketing<br>Marketing Trends<br>Trends Affecting The Amusement Park Industry; How They Are Likely To Affect
Your Future Operation; Developing a Plan To Deal With These Changes; S.M.A.R.T. Marketing ™<br>
<b>Strategic Planning<br></b>Strategic planning is about vision. It’s about answering questions that lead to prudent
management decisions. The Strategic Planning Program helps you answer questions about your mission, your customers and
obstacles you face…and helps you devise specific, successful strategies that address all of them.<br>
<i>Sample Topics<br>
</i>Planning and Decision Making for Results; Mission, Values, and Goals; External Analysis; Internal Analysis; Strategic
Choices Strategic Management Process; Intended and Emergent Strategies Types of Business-Level Strategies<br>
<b>Willy World Case Simulation<br>
</b>Using real numbers from an actual facility this popular program component lets you and your teammates operate Willy World, take it to market, and devise its strategic plans. You’ll graft a business plan and apply your new-found management skills and theories to practical applications without the consequences of the real world.<br>
<br>If accepted into the program, applicants will then be required to submit the remaining balance of $2,100 USD. <br>
<br>Closing date for receipt of course fees is <b>December 13, 2002</b>. <br>
<b>Early registration:</b> Candidates who submit their application before <b>October 15, 2002</b> can pay a reduced
registration fee of $2,400.<br>
<br>Payment may be made by check (payable to the International Association of Amusement Parks and Attractions) or by Credit
card (American Express, VISA, MasterCard, or Discover).<br>
<b>Scholarships<br>
</b>IAAPA will award scholarships for the Program to two IAAPA members in good standing. The scholarships, which cover
the $2,600 program fee, are granted based on the financial need and qualifications of the candidate.<br>
<br>If you would like to be considered for a scholarship, you must submit an essay detailing why you are deserving of
the scholarship in addition to the application.
<br>All scholarship applications must be received by <b>November 1, 2002</b>.<br>
<i>Distinguished Attendees, Distinguished Faculty<br>
</i>The Amusement Industry Institute Program attracts a faculty as equally impressive as its participants. The three
excellent educators facilitating this year’s sessions are:<br>
<a href="http://www.hotelschool.cornell.edu/directories/faculty/faculty.html?id=5">Florence Berger</a>
<a href="http://www.hotelschool.cornell.edu/directories/faculty/faculty.html?id=25">Chekitan S. Dev</a>
<a href="http://www.hotelschool.cornell.edu/directories/faculty/faculty.html?id=85">Bruce Tracey</a>
<b>Lodging</b><br>ttendees will be provided with single rooms at the Statler Hotel & J. Williard Marriott Executive
Education Center. The Statler Hotel at Cornell University is located in the scenic Finger Lakes region of New York State,
overlooking Cayuga Lake and the city of Ithaca. The Statler is located right on the beautiful campus of Cornell University.
The hotel has 150 gracious guestrooms, all with cable TV, AM/FM radio, small refrigerators, irons and ironing boards, hair dryers, and a business desk with telephone and dedicated data line. In addition, the hotel has room service, valet service, gift shop/newsstand, browsing library, telex and facsimile service, and complimentary transportation to and from Ithaca airport.<br>
<a href="http://www.statlerhotel.cornell.edu/">Statler Hotel</a>
<b>Directions</b><br>The Statler Hotel is within 250 miles of all major cities in the Northeast, and is accessible by air,
bus, and car.<br>
<a href="http://www.statlerhotel.cornell.edu/explore/directions.htm">Directions</a><br>
<b>Cornell University<br>
</b>Cornell University is unique in American higher education. At once the largest, most comprehensive school in the Ivy
League and the public land-grant university for New York State, Cornell is distinct in its combination of privately funded
and state-assisted colleges. As a result, Cornell students benefit from outstanding educational programs and are nurtured
by the prestigious intellectual tradition of the Ivy League. At the same time, they tap into the democratic spirit and
sense of public service that energize the nation's great state universities. <br>
<a href="http://www.cornell.edu">Cornell University</a><br>
<b>Tourism<br>
</b>Please visit the following sites to find information about area attractions, events, and restaurants.<br>
<a href="http://www.visitithaca.com">Ithaca/Tompkins County Convention & Visitors Burea</a>
<a href="http://iloveny.state.ny.us/">I Love NY Tourism</a>
<a href="http://www.ithaca.ny.us">Ithaca Net</a>
<a href="http://www.ci.ithaca.ny.us">City of Ithaca</a>
<a href="http://www.tccofc.org">Ithaca Chamber of Commerce</a>
<a href="http://www.tcatbus.com">Tompkins Consolidated Area Transit </a>
<b>Contact Us<br></b>If you have any questions about this program, please contact:
<br>Donna Liberman<br>IAAPA Training Manager<br>1448 Duke Street<br>
<a href="mailto:dliberman@iaapa.org">dliberman@iaapa.org</a>
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<p>Copyright © International Association of Amusement Parks and Attractions.
<BR>Questions or comments contact
<a href="mailto:iaapa@iaapa.org">iaapa@iaapa.org</a>.
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