readme.txt

《多元数据分析》是我正在看的一本书

         ANALYZING MULTIVARIATE DATA (AMD)
           by Lattin, Carroll and Green


                     CD-ROM


This CD-ROM contains the data files used throughout
the AMD textbook.  These files, which are organized
on the CD by chapter, are used in the text as 
illustrations and sample problems and in the exercises
that appear at the end of the chapters.

The CD-ROM also contains software for some of the
scaling models introduced in Chapter 7 of the text.
The programs -- KYST3, SINDSCAL, and MDPREF -- are
accompanied by their own brief documentation files
(as well as sample input and output files).  Please
be sure to read the documentation, as these files
are executable code and may not work on all systems.

Because the AMD text is designed to be used with
many different software packages (e.g., SAS, SPSS,
and so on), the data files are provided in different
formats.  Simply copy the files from the CD that are
in the most convenient format for your use.

The following is an alphabetical list (by chapter) of
all the data files on this CD, along with a brief
description of the contents of each file.  For more
information on file formats and variable definitions,
please refer to the AMD text.


Chapter 2.  Vectors and Matrices

EDUC_SCORES -- Measures of language aptitude, analogical
	reasoning and geometric reasoning (n=8)

RANDOM_1 -- Randomly generated data (n=100)

WOMEN -- Heights and weights of women (n=20)


Chapter 3.  Regression Analysis

ABSENTEE -- Data on absenteeism, company attitude,
	and company tenure (n=12)

BANK_WAGES -- Data from Harris Bank study (Roberts, 1979)
	on wages of male and female employees (n=116)

BRAND_X -- Market share data for frequently purchased
	consumer good (n=101)

LESLIE_SALT -- Data on characteristics and selling prices
	of Bay Area properties (n=31)

LOST_DAYS -- Characteristics of different work crews and 
	number of days lost due to injury (n=67)

RADIOLOGY -- Monthly radiology visits, patient days, ER
	visits, and clinic visits for hospital (n=31)


Chapter 4.  Principal Components Analysis

COGNITION -- Data collected by Ofir and Simonson (2001)
	on need for cognitions (n=201)

DRUG_USE -- Correlation matrix for frequency of drug use 
	data collected by Huba et. al. (1981) (n=1634)

FOREIGN_CONLICT -- Correlation matrix for foreign conflict
	data collected by Rummel (1966) (n=341)

GOVERNMENT_1 -- Correlation matrix for attitudes on 
	government spending (n=100)

GSP_RAW -- Raw data on gross state product for 13 areas
	of economic activity (n=50)

GSP_SHARE -- Gross state product (expressed as share of
	total economic activity) for 13 areas (n=50)

IRIS -- Fisher's iris data (n=150)

PCA_EXAMPLE -- Sample data used to illustrate principal
	components analysis in Chapter 4 (n=300)

RECORDS -- Country records in eight different athletic
	events (n=55)

STRATEGIC_THRUST -- Correlation matrix for Burke's (1984)
	data (n=86)

VOCATIONS -- Correlation matrix for Golding and Seidman's
	(1974) data on vocational interests (n=231)


Chapter 5.  Exploratory Factor Analysis

EMOTIONS -- Correlation matrix for Westbrook and Oliver's
	(1991) data on emotional response (n=125)

FOOD_RESEARCH_A -- Unlabeled data from food research (n=200)
	Calibration data

FOOD_RESEARCH_B -- Unlabeled data from food research (n=200)
	Validation data

LUXURY_CAR -- Correlation matrix from Roberts' (1984) study
	of new luxury car concept (n=162)

MBA_CAR_ATTRIB -- Attribute measures of 10 different car
	models from MBA students (n=303)

PAIN_RELIEF -- Sample data used to illustrate factor 
	rotation in Chapter 5 (n=100)

PSYCH_TESTS -- Correlation matrix for Holzinger and 
	Swineford's (1939) data (n=145)

RTE_CEREAL -- Data from Roberts and Lattin's (1991) study
	of consideration of RTE cereals (n=235)

SIX_VARIABLES -- Unlabeled data from research study (n=100)

SOFT_DRINKS -- Correlation matrix from student ratings
	of 10 soft drinks (n=600)


Chapter 6.  Confirmatory Factor Analysis

ATTITUDE -- Multitrait multimethod correlation matrix
	(n=100)

GOVERNMENT_2 -- Correlation matrix for attitudes on 
	government spending (n=100); holdout data

OSTROM -- Correlation matrix for data collected by
	Ostrom (1969) on components of attitude (n=189)

STORE_TRAITS -- Correlation matrix for data collected by
	Menezes and Elbert (1979) on store traits (n=250)

WINE_STATUS -- Benjamin's (1994) measures of wine status
	by five different experts (n=59)


Chapter 7.  Multidimensional Scaling

BASKET -- Category coincidence matrix for 12 grocery
	product categories (n=12)

BREAKFAST -- Symmetrized dissimilarity data provided by
	four individuals for 15 breakfast food items (n=60)

CAR_ATTRIB -- Attribute measures for 10 cars from 
	Table 7.5 in Chapter 7 (n=10)

CAR_DISSIM -- Dissimilarity matrix provided by one 
	individual for 10 different car models (n=10)

CITIES -- Intercity distances (in miles as the crow flies)
	between eight cities in Europe (n=8)

CONSUMPTION -- Data collected by Hoffman and Franke (1986)
	on student consumption of soft drink brands (n=34)

INTL_FOODS -- Hartigan's (1975) data on the percentage of 
	households in a given country with a particular 
	type of food in the house

LOCAL_CURRENCY -- Correlation matrix from Hunter and 
	Coggin's (1990) study of return rates across
	countries (n=12)

LOGISTICS -- Whitlark and Smith's (2001) data on ratings
	of 12 logistics providers (n=8 attributes)

MOBILITY -- Occupational mobility matrix from Snipp (1975)
	(n=17 occupational categories)

MOVIE_CRITIC -- Evaluations of movies by six different
	critics (n=18 movies)

NATIONS -- Kruskal and Wish's (1978) data on similarities
	of nations (n=12)

ORG_DISSIM -- Dissimilarity matrix for 30 organizations
	(n=30)

PSYCH_60 -- Cross-referencing activity by eight psychology
	journals in 1960

PSYCH_64 -- Cross-referencing activity by eight psychology
	journals in 1964

SIMILARITY -- Similarity judgments provided by one 
	individual for 13 unlabeled items (n=13)

STORE_SHARE -- Household share of category purchase from
	each of 13 different stores (n=45)


Chapter 8.  Cluster Analysis

BIMODAL -- Sample drawn from bimodal population to
	illustrate cluster analysis in Chapter 8 (n=50)

BIRTH_DEATH -- Data on birth and death rates by country
	(n=74)

COFFEE -- Brand switching matrix collected by Grover and
	Srinivasan (1987) for 1553 consumers (n=11 brands)

MBA_BEER -- Preferences ratings for 10 brands of beer
	by MBA students (n=32)

MBA_CAR_PREF1 -- Preference ratings for 10 cars by MBA
	students (n=152) Calibration sample

MBA_CAR_PREF2 -- Preference ratings for 10 cars by MBA
	students (n=151) Validation sample

ROUND_1 -- Randomly generated data (n=100) Calibration
	sample

ROUND_2 -- Randomly generated data (n=100) Validation
	sample

SHOPPING -- Cross-product matrix of store choice given
	in Table 8.11 (n=13)

SQUARE_1 -- Randomly generated data (n=100) Calibration
	sample

SQUARE_2 -- Randomly generated data (n=100) Validation
	sample

STORE_SWITCH -- Store switching matrix from Bucklin and
	Lattin (1992) (n=13)

UNIMODAL -- Sample drawn from unimodal population to
	illustrate cluster analysis in Chapter 8 (n=50)


Chapter 9.  Canonical Correlation

ADVISOR_EXPLORE -- Exploratory data set with 18 unlabeled
	variables (n=100)

CAR_SATISFACTION -- Correlation matrix for data collected
	by Oliver and Swan (1989) on satisfaction from
	the car purchasing experience (n=184)

CC_EXAMPLE -- Sample data set used to illustrate 
	canonical correlation in Chapter 9 (n=100)

CHANNELS -- Correlation matrix from study of relationships
	between manufacturers and retailers (n=200)

CREATIVITY -- Correlation matrix from Shin's (1971) study
	of creativity and achievement (n=116)

FACTBOOK -- Marketing and structural characteristics of
	331 grocery product categories (n=331)

FACTBOOK_1 -- Marketing and structural characteristics of
	grocery product categories (n=151) Calibration

FACTBOOK_2 -- Marketing and structural characteristics of
	grocery product categories (n=150) Validation

MODERNIZATION -- Correlation matrix for data on 
	modernization collected by Goldberg (1975) (n=593)

MOVE_ATTRIB -- Three dimensional coordinates (from MDS)
	and five attribute measures of movies (n=15)

PROBLEM_SOLVING -- Correlation matrix for data collected
	by Lehrer and Schimoler (1975) on problem solving
	by mentally retarded children (n=112)

SERVICE_QUALITY -- Correlation matrix for data collected
	by Crosby, Evans and Cowles (1990) on impact of
	relationship quality on services selling (n=151)

WORK_SATISFACTION -- Correlation matrix for data collected
	by Dunham (1977) on work satisfaction (n=784)


Chapter 10.  Structural Equation Models with 
             Latent Variables

ADOPTION -- Data from Lattin and Roberts (1999) study on 
	adoption of new technology products (n=188)

ATT_INT_BEH -- Correlation matrix from study by Fredricks
	and Dossett (1983) on attitude, intention and 
	behavior (n=236)

COUPON_USAGE_A -- Correlation matrix from Bagozzi,
	Baumgartner and Yi (1992) on coupon usage behavior
	(n=85) Action-oriented subjects

COUPON_USAGE_B -- Correlation matrix from Bagozzi,
	Baumgartner and Yi (1992) on coupon usage behavior 
	(n=64) State-oriented subjects

DEBATE_MEN -- Covariance matrix from Jaccard and Wan (1996)
	on determinants of success in debate (n=154) Male
	subjects 

DEBATE_WOMEN -- Covariance matrix from Jaccard and Wan (1996)
	on determinants of success in debate (n=125) Female
	subjects

JOB_SATISFACTION -- Correlation matrix from Aaker and Bagozzi
	(1979) on salesperson job satisfaction (n=106)

MATH_ATTITUDE -- Data from study of attitude toward math
	(n=141)


Chapter 11.  Analysis of Variance

AD_CLAIM_TEST -- Data from a study of the impact of ad
	claims on attitude and intention (n=100)

AD_COPY -- Sample data on copy testing used to illustrate
	MANOVA in Chapter 11 (n=60)

BRAND_STUDY -- Study of factors influencing the success
	of brand extensions (35 subjects, 475 observations)

COMPETITIVE_GAME -- Experimental data on performance of 
	MBAs in competitive game (n=60)

EXPECT_EVAL -- Data from Ofir and Simonson's (2001) study
	of evaluation expectations (n=201)

FINLAND -- Sample data set taken from Wildt and Ahtola (1978)
	to illustrate ANOVA and ANCOVA (n=12)

FISH -- Experimental data on evaluation of fish prepared
	using different cooking methods (n=36)

NEWFOOD -- Market test of new product under different levels
	of price and advertising (n=24)

PSYCH_ORIENTATION -- Experimental data collected by Zwick
	(1985) on impact of psychotherapy orientation (n=46)

SHELF_TEST -- Experimental data on impact of shelf set
	on product sales (n=18)

SOC_SKILLS -- Data collected by Novince (1977) on effects
	of improving social skills of college women (n=33)


Chapter 12.  Discriminant Analysis

B_SCHOOL -- Data from a study examining the characteristics
	of successful business school students (n=100)

BOOKS_1 -- Random selection of Books by Mail customers
	(n=1000) Calibration sample

BOOKS_2 -- Random selection of Books by Mail customers
	(n=1000) Validation sample

DEPRESSION -- Data describing the everyday functionality
	of ill and well patients (n=45)

FAMILY_CARS -- Data on family characteristics and car
	ownership (n=36)

GUN_CONTROL -- Voting on gun control legislation (n=15)

MAGAZINES -- Demographic background and magazine 
	readership for household panel (n=141)

NEW_PRODUCTS -- Concept scores and panel scores for 
	new product successes and failures (n=24)

ORG_ATTRIB -- Unlabeled attributes for 31 different
	organizations (n=31)

REAL_ESTATE -- Data used to illustrate multiple 
	discriminant analysis in Chapter 12 (n=35)

WORLD -- Data assembled by Engleman (1998) on 
	characteristics of European, Islamic, and
	New World countries (n=57)


Chapter 13.  Logit Choice Models

ABB -- Data collected by Gensch (1979) on the preferences
	of customers for ABB and competitors (n=88)

ATM_ADOPT -- Data collected by Flath and Leonard (1979)
	on adoption of automatic teller service (n=100)

COKE_PEPSI -- Aggregate choice share data for Coke and
	Pepsi by 400 household panelists (n=20 weeks)

LAUNDRY -- UPC scanner panel data set used to illustrate
	multinomial logit in Chapter 13 (52 panelists,
	348 purchases)

PREFERENCES -- Data from taste test comparing current
	product to cost-reduced product (n=200)

RESTAURANT -- Data used to illustrate nested logit 
	model in Chapter 13 (n=200)

SEEDS -- Experimental data from Crowder (1978) on 
	germination of seeds (n=37)

THREE_BRANDS -- Brand choice by one household from
	among three brands (n=40)